Zahra Att (Zahra Att Online Marketing)

Zahra Att is an award-winning marketer who specializes in content marketing, branding, and social media. Over the past 12 years, she’s worked with some of the world’s leading brands, helping them understand the power of content marketing, social media, and SEO.

How Can Online Marketing Help Your Business?

In 2019, digital marketing continues to grow. Industry publications expect the market to hit £24.9billion by next year.

The biggest change we’re seeing is brands moving away from traditional adverts and towards engaging with customers through content.

Engagement is now considered to be the key metric in digital marketing, and content marketing in particular is a strategy that many brands are using to stand out from the crowd.

The advantage of creating engaging content rather than just sending out a press release is that you can connect with your audience on a more personal level. You can share real-life experiences, ask questions, or give useful tips.

For example, HubSpot created a blog post highlighting their “Secret Sauce For Marketers’ to Live By.” In it, they explain that they’re passionate about helping B2C brands with digital marketing and that they work with them to develop marketing strategies. As customers, we know that HubSpot is a brand that people can trust. We also know that they’re passionate about what they do. We can relate to this content because it’s relatable and offers value. If we were considering purchasing a laptop or tablet, we know that we can trust HubSpot to give us good advice. They’ve helped thousands of businesses across various industries achieve sustainable growth through content marketing.

Why Should You Develop a Content Marketing Strategy?

Developing a content strategy doesn’t have to be difficult. You want to work with a reputable digital marketing agency that can help you create engaging material to encourage consumers to learn more about your product or service.

You don’t need to have prior experience to work with a digital marketing agency. They will guide you through the process and provide you with the training necessary to create engaging content. They should also be able to help build your brand voice and provide advice on how to make the most of your company name.

The content marketing strategy will serve as the starting point for your content creation process. It dictates what you should and shouldn’t write about, how often you should write, and how you should go about engaging with your audience. Take your time developing a content strategy and make sure that you leave enough room for experimentation. You can also request a content audit to help you identify keywords and phrases that your target audience is using to find your product or service. Not sure what a content strategy is? Don’t worry, here’s a guide to help you build one.

The Difference Between Marketing and Advertising

Marketing and advertising are often used interchangeably, but the difference between the two is key. Advertising is generally considered to be more of a “top heavy” approach, whereas marketing is focused more heavily on creating brand awareness and driving sales. 

Advertising is all about getting your message across to the right audience at the right time. That means you might run ads on TV during the week, show them on social media platforms like Instagram at the weekend, and place ads in magazines or on websites toward the end of the month.

As a marketer, you’ll be responsible for defining your target audience, creating compelling content to draw them in, and then promoting that content across various platforms. You want your target audience to be as passionate about your product or service as you are and to encourage them to spread the word about your brand. Creating advertising materials that will drive customer engagement and action is considered to be one of the key tasks in digital marketing.

The Difference Between SEO and Online Marketing

Similar to marketing, SEO and online marketing are often used interchangeably, but they have very different goals. SEO focuses on driving organic search traffic to your website, while online marketing includes all of the actions above and in addition, drives paid traffic as well. Essentially, SEO is the process of optimizing your site to increase your rankings in search engines like Google, while online marketing is the strategy of using various platforms to spread the word about your business and drive sales.

SEO, if performed correctly, can have a very positive impact on your business. For example, Google’s search engine optimization consultant team recommends that you develop a clear SEO strategy that focuses on improving your site’s performance in organic search results. This can help drive traffic to and engagement with your site.

Paid marketing and SEO are not mutually exclusive. You can use paid marketing to gain organic search traffic and vice versa. It’s important to note that, generally, SEO performs better for businesses with larger sites, while paid marketing is more effective for companies with smaller websites. However, you can use various platforms like Google Adwords to help grow your presence online.

How Do I Begin My Content Marketing Journey?

Once you’ve gotten your strategy in place, you can begin to create content. Choosing where to start can be difficult. The goal is to create content that will encourage potential customers to learn more about your product or service, drive sales, and help you build a long-term brand identity. This content can take the form of an explanatory blog post, an online brochure, a case study, an eBook, or a white paper. Ultimately, you want to choose content that’s going to be valuable to your target audience. That means creating content that’s relevant, concise, and packed with useful information.

What Should My Writing Style Be?

In order to create successful content, you need to set the right tone from the outset. The easiest way to do this is by using the right language and creating content that’s on the same level of sophistication. If you’re new to content marketing, it can be difficult to know how to approach writing. The best thing for you to do is to take your time and really consider what you’re writing. You want to create content that’s interesting, engaging, and provides value.

How Do I Choose My Product Or Service Topics?

Choosing your product or service topics is a critical decision. You want to decide what your target audience wants to read or find out more about. The easiest way to go about this is by listening to customers and analyzing their behavior. If you’re struggling to figure out what your target audience wants, you can also choose topics that are already popular within your niche. Alternatively, you can choose topics that are relevant to your business and have the potential to be trending topics. For example, if you’re a fashion company, you might want to write about fashion trends or style tips. If you’re a foodie, you might want to write about different types of cuisines or cookbooks.

Why Blogging Is So Popular As A Content Marketing Strategy

Blogging is one of the most popular content marketing strategies because it’s relatively easy to get started with. All you need is a computer, a Wi-Fi connection, and the will to write. You can then publish your work to various platforms like or run your own WordPress server.

Starting a blog isn’t difficult and, even if you don’t have previous experience, the learning curve is fairly minimal. Once you’ve gotten the hang of it, you can start to publish content on a consistent basis. More importantly, you’re able to target a much wider audience when you blog. It’s often said that a well-written blog post can do more for your business than a thousand poorly designed ads.

Where Do I Post My Content?

Now that you’ve gotten the basics down, it’s time to decide where you’re going to post your content. Deciding this can be difficult. You want to choose a place that your target audience will value and engage with your content. The best way to do this is by considering what your target audience wants and needs. The most efficient and effective place to post content is on a blog. If you’ve got one, you should use it. If you’ve got a Facebook page, you might want to consider using it to post articles that are relevant to your niche. Whatever the case, take some time to think of the types of content that your audience wants and needs. It can be a useful tool in figuring out what to write about and how to post it. Building a following on social media is an important part of any content marketing strategy, so make sure you have a strong social media strategy in place before you begin posting regularly on these platforms. Remember: content comes in many different forms, so make sure that you’re consistently posting new and interesting content regardless of the platform. To find the right people, you can use social media to follow, connect with, or watch prominent people in your niche.