You’ve probably heard of YouTube, TikTok, and other similar platforms; these are the mega-popular platforms where users can create short-form videos that often incorporate entertaining elements like comedy, music, and popular songs. Even if you’re not necessarily a creative type, it’s likely that you know someone who is, and they might have used one of these platforms to discover their creative side and share their unique talents with the world. In the last few years, these platforms have exploded in popularity and have become essential tools in every industry, whether you’re a business owner, marketer, or content creator. If you want to understand and capitalise on this trend, then this course is for you.
Step 1: Set Up A Digital Marketing Hub
Even if you’re a seasoned marketer with years of experience, the world of digital marketing might still feel a bit unfamiliar. After all, you’ve been doing traditional marketing through magazines, newspapers, and TV for years, and this is the realm of the internet, which can feel a little bit daunting. However, with the right tools and an open mind, you can quickly learn the ropes and begin to implement successful digital marketing strategies for your business. One of the best tools for this purpose is HubSpot. With HubSpot, you can set up a centralised digital marketing hub that will hold all of your essential marketing information in one place, and it will make keeping track of these things much easier. You no longer have to scour through different emails, blog posts, and websites to find information about your customers; everything you need is in one place, accessible from any device.
The advantage of HubSpot is that it can centralise all of your marketing activities and put them in the one place, meaning you can pull together all of your marketing material in one place – blog posts, social media content, web pages, and more – and ensure that everything is consistently and accurately represented. This, in turn, makes it much easier to measure the effectiveness of your campaigns and projects, as you will have complete control over what is published and when, helping you to determine what content works best for your particular business.
Step 2: Create Videos To Boost Your Organic Search Traffic
If you’re looking to increase your organic search traffic, you’ve probably considered trying out video marketing. After all, videos can be a lot more engaging for users than text-based content, and they can often be a lot more entertaining. What’s more, users can often click on videos to find out more about a product or service, meaning you might see a 300% increase in engagement compared to a traditional web page. This makes videos a powerful tool for SEO.
To maximise the power of video for your organic search traffic, you need to create informative, engaging content that will hold a person’s attention. Luckily, you can use YouTube to find the right videos for your needs. On this platform, you can find a wide variety of subject matter experts who are happy to educate viewers on your behalf. You can choose from video interviews, product demos, explainer videos, and more – the perfect match for any business.
The first step to effective video marketing is to plan out a schema for your videos. This will help you to create content that is appropriate for video, ensuring that your videos will be of a good quality and that you don’t end up with any unfortunate pixelation or poor audio quality. You can do this by either creating a Google slo-mo or planning out a schedule for your videos; ideally, you’d want to do both. Once you have your schema planned out, the next step is to populate it with content.
Step 3: Scale Your Youtube Channel To Achieve More Than 100 Subscribers
If you’re looking to grow your audience and gain legitimate, sustainable, long-term growth, you should consider trying out YouTube’s paid programme. This is a place for businesses of all sizes to engage with their customers, gain valuable insights, and produce entertaining content – all without having to deal with the monotonous tasks of running a business.
What is YouTube’s paid programme? It is a place for advertisers to pay to have their content played in front of an audience, meaning viewers can click on an advertisement but will also see promoted videos alongside content that they are paying for.
While you’ll still generate income from your channel’s adverts, you won’t have to rely on them to achieve organic growth. Instead, you can utilise the platform’s various other monetisation options to make money from your channel’s content, including getting paid to promote other businesses or causes, creating and selling products related to your channel’s content, and more.
As a business owner, entrepreneur, or marketer, it’s your job to keep your audience engaged. With these three steps, you can begin to develop a content strategy that will help you to achieve this.