Yoga has become very popular almost everywhere in the world. It’s no wonder why when you consider all of its health benefits and how great it is for reducing stress and anxiety. However, even in the US, where yoga is already quite common, it is still a niche market. That means there’s plenty of room for growth.
Being an entrepreneur is incredibly rewarding, but it can be frustrating as well. One of the biggest barriers to success is simply getting your product or service out there into the world. With the help of social media and online marketing, this is a lot easier said than done. You’ll have to navigate several distinct digital marketing environments, all of which are new to you. If you’re looking to grow your yoga business, here are some handy tips to follow.
Set Up Your Brand Webpage
The first step in any digital marketing campaign is to set up a brand page for your company on social media sites like Facebook and Twitter. It’s also a good idea to create a website for your business. When someone visits your website, they will usually be able to find out a lot of information about your company – from what you’re offering to where you’re located. The more the merrier when it comes to social media, so make sure you use all of these platforms to promote your business. Your Facebook page, for example, can be used to advertise your website, offer discounts and show off products. You can even use it to communicate with your customers.
On the subject of websites, it is also a good idea to create online stores for yoga practitioners and products related to yoga. To make sure you’re getting the most from your website, hire a designer who is an expert in creating beautiful, functional websites. Once you have a functional, attractive website it’s worth investing in creating digital marketing material, like social media banners and header images for your site.
Join Online Communities
If you’re looking to engage with other businesses and entrepreneurs in your industry, you can do so through online communities. These are groups of people with shared interests or passions. When you join an online community, you can usually find a forum where you can pose questions to get advice or suggestions on how to improve your business. Don’t just join any old community – make sure you’re joining a reputable one that’s relevant to your industry.
Here are just some of the communities you might want to join:
- Small Business
These communities are a great place to find business advice and support. When you’re searching for solutions to problems, there will always be someone out there to help. Many entrepreneurs use these kinds of forums to get help with their digital marketing, so be sure to take advantage of this feature.
Create YouTube Videos
YouTube is one of the biggest and most popular video platforms out there, and it’s one you can use to your advantage when it comes to marketing your yoga business. Create short, informative videos that answer questions about your product or service. These videos can be used to both introduce your brand to potential customers and to demonstrate the value of your product. If you’re looking for a free, easy way to promote your business, YouTube is an excellent option.
One important thing to note about YouTube is that you cannot use professional-quality video equipment for the platform, so don’t expect your videos to look like they were shot with a high-priced camera. Instead, use your smartphone’s camera to capture video footage, or ask a friend or relative to help you shoot video clips with their phone.
Post Regularly On Social Media
Consistency is one of the most important things when it comes to social media. Every week, you should be posting on your social media channels. If you keep your followers updated with new things, they will continue to look forward to your posts. It’s easy for customers to get distracted by the shiny objects in their life, so make sure you’re keeping them engaged by posting regularly. Look at the top performers in your industry and see how often they post. Do you see any patterns? If so, you can probably infer that posting frequently leads to greater success.
Build a Community
You can also use your social media platforms to build a community. Create a Facebook group for your business where you and your followers can discuss topics related to your product or service. You can also use your Twitter account to follow and connect with influential people in your industry. The more you engage with your community, the greater the chance your brand will be recognized and helped by those who matter most to you – your customers.
Building and engaging with a community of followers is an excellent way to grow your yoga business. When someone finds a product or service they like, they’ll usually go ahead and buy it, even if they’ve never heard of your company. This is because they know they’re going to get great support if they do. When someone finds a product or service that helps them, and they know that you’re going to be there to help when they have questions, they are much more likely to become a customer. Helping others is a great way to build a brand for yourself.
Monitor Your Data
One of the things YouTube creators rely on is insights from analytics platforms, like Google Analytics. This is a free tool that you should have set up on your website, allowing you to track everything about the people who visit your site and how they interact with what you’ve created. From here, you can find out what topics your viewers like the most and least, and you can even see how often people visit your site and what routes they take through it. This data, along with feedback from your community and social media platforms, can help you identify what content is working and what needs to be changed.
Curate Content For International Markets
If you sell your product or service internationally, you’ll need to take a few things into consideration. One important factor is making sure that your target audience understands what you’re explaining in your content. If this isn’t the case, you’ll either need an English version of your content or someone to help you translate it into another language. Another important aspect is local taxes and importing duties. These can vary from country to country and sometimes even from city to city within a country, so make sure you’re aware of and prepare for the extra costs associated with selling your product internationally.
Use Email Marketing
Email marketing is one of the most popular and effective ways to connect with customers. The most basic version of email marketing is sending out a newsletter once or twice a week, alerting your audience to the latest discounts, offers, and events. The details of your email program will depend on your industry and the size of your audience. If you have a special event or sale you want to promote, consider sending out an email a week or two in advance of the event to remind everyone about it. The key to email marketing is to continually improve your efforts and test new approaches. Don’t be afraid to try new things and measure the results.
As you can see, there are many ways to market your yoga business online. Follow the above suggestions, and you’ll be able to move forward confidently, knowing that you’re doing the most important thing for your business – growing and improving.