The yellow pages have changed! If you’re looking for local businesses you can now be certain that you’re connecting with the right people. Thanks to a few savvy entrepreneurs who saw the potential and changed the game.

Since the pandemic, people are seeking trusted businesses they can rely on for their needs. To grab the attention of these customers, online marketers are looking for ways to stand out from competitors.

Here are some of the top tips on how to optimize your yellow pages online marketing campaign:

Create a memorable and trustworthy name

Even before the pandemic people were wary of engaging with businesses they didn’t know much about. With the surge of fake news and misleading advertising, people are more aware of what they need and don’t need than ever before. If you want to grab the attention of potential customers, invest in a memorable and trustworthy name. It could be the name of a well-known brand or a slogan that sums up your offering. The name you choose should be easy to associate with, and relevant to your target audience. If you want to create a memorable brand, consider putting a memorable spin on a fairly common name.

Use specific language

If you want to appeal to people in your local area, use specific language. If you’re looking for businesses in Melbourne, Australia, for example, search for cafes instead of restaurants, or hotels instead of accommodation. This helps prevent your ads from being flagged as spam and appears more relevant to your target audience.

Make your content helpful

While it’s tempting to splurge a few dollars on flashy headlines and gorgeous photographs, these elements don’t necessarily make for a helpful marketing tool. Make sure that your content is useful and that you’re providing value to your prospects. Create high-quality content that will engage your audience and boost your search engine rankings.

Avoid keyword stuffing

Keyword stuffing, or using numerous low-quality keywords and phrases in your content, doesn’t always work in SEO. Instead, use a relevant combination of keywords and phrases to achieve the best possible results. Filling your content with random keywords won’t help when it comes down to generating leads. Instead, try using long-tail keywords or searching for phrases that encompass your main keyword. For example, let’s say you’re an Amazon merchant trying to drive traffic to your store. Instead of including the word “Amazon” in your content, try using long-tail keywords such as “online sellers’ association,” “retail stores,” or “wholesale clothing.”

Offer exclusive deals

One of the ways that entrepreneurs are now competing for customers’ attention is by offering exclusive deals and promotions. Whether you’ve decided to offer a 30% discount or an extra free item with every order, consider using exclusive deals to boost sales. Offering exciting promotions is one of the ways that you can encourage customers to join your mailing list or follow you on social media so that they can keep abreast of any exciting offers that you have.

Make sure that you’re using the right keywords in your ads

Make sure that you’re using the right keywords in your ads. One of the simplest ways to find the right keywords is to enter your ad content into the Google Keyword Tool. This will pull up a list of relevant keywords and phrases that you can add to your ad copy. Make sure to add all of the keywords and phrases that you found. This will help to ensure that your ads appear accurate and relevant to your target audience.

Use videos

Videos are now widely accepted as one of the best ways to engage with an audience. People love being able to see an expert demonstrate how a product or service works in real life, and many prefer to learn through video than text. Videos can be a good way to show customers that you’re a trusted source and that you have something worthwhile to offer. Create short videos to demonstrate how a product or service functions and longer videos to establish your expertise in the field.

Creating a memorable, engaging, and helpful marketing campaign that will drive leads to your business is now easier than ever before. With a little bit of strategic thinking and research you can ensure that your ads will stand out from the crowd, and, most importantly, that you’re providing value to your audience.