Online Marketing for the Work at Home Mom or Dad

You are a proud parent, and your baby’s first birthday is around the corner. You worked hard to afford the best gifts for your child, and splurged on a Lamborghini for his gift. Your child’s eyes lit up as he saw his favorite toy in the display, and he squealed with excitement.

But what if your child doesn’t want to play with your expensive gift now that he has more friends? How will you convince your child that the car is better off in the garage?

The answer is marketing, and though parental co-working has increased, many parents are still at home full-time. Whether you’re a working parent looking for a way to earn extra cash or simply want to keep your child close while you work, online marketing is a great way to earn a steady flow of money from home.

Why Online Marketing?

Marketing to kids is always tricky, but it becomes even more complicated when you’re a parent who works from home. Since your child is not going to be able to understand the benefits of some products and may get sick from consuming others, you need to be extra careful about what kinds of marketing you do.

You want to make sure that you’re not selling your child any harmful products. Why? Because you don’t want your kid to end up in the hospital or worse. That’s a parent’s worst nightmare.

Even better, you don’t want your kid to get sick from using a product that you think is beneficial for them, but which in fact is doing them harm. We’re talking about chemicals here, and how much our bodies are telling us that we don’t want these chemicals inside of us. Your child’s developing body is not ready for certain substances, and you as a parent have to make the decision whether or not these products are good for them.

Are Parents Actually Responding To Online Marketing?

You’d think that with all the advertising that children see on a daily basis, they’d be sick of it by now. Unfortunately, that’s not the case, and children are more susceptible to advertising than we give them credit for. Why? Because they don’t understand the connection between the brands and the products that they see advertised on a daily basis.

Due to the influence of social media, kids are always connected to their devices and are constantly bombarded with ads. Studies show that children believe that mobile phones are an essential part of their lives and will ask for them as soon as they leave the home. When parents opt their children out of mobile phone use due to the massive amounts of advertising that they see on their devices, the children become angry and disobedient.

If your child is old enough to use social media, they’ll see thousands of advertisements online. Unless you take the steps to shield them from this type of content, they’ll grow up believing that all advertisements are created equal, and that all brands are good.

How To Market To Kids

If you want to market to kids, you have to take into consideration a number of factors, such as;

  • Their age
  • How much they know
  • How much they care
  • How much they listen
  • How much they understand
  • How much they’ve been influenced by online marketing

The first step is to figure out their age. If you know how old your child is, you can determine how much they know, how much they care, and how much they’ve been influenced by online marketing. For example, if you know that your child is a teenager, they will have a good understanding of what online marketing is and how it works. However, if you’re not sure how old your child is, it’s a wise idea to ask their teachers or scout leaders about their grade levels and what subjects they’re learning about in school. This way, you’ll know what kind of information to provide them with.

The second step is to try and find a way to connect with them on a personal level. Since they’re growing up in a digital world, it’s important to find a way to engage with them on a more human level. It’s a tough task to market to kids, but if you can find a way to get them to listen to you, then you’ve accomplished something great. Make sure that you build trust by being reliable and consistent.

The last step is to make sure that you’re marketing to the right audience. It’s easy for your product to slip through the cracks and end up in the hands of a child who doesn’t need it. So, make sure that you target your audience and determine what types of products they’ll respond to. Think about what your child likes, what they’ve been searching for, and what your own personal experience with the product is. This way, you’ll narrow down the possibilities of a successful marketing campaign to something specific. Keep the products that your child has an interest in quiet and simple tasks like drawings or stickers, and avoid flashy advertisements that might encourage spending if your kid sees them often enough.

The Demographics Of My Target Audience

The best way to succeed as an online marketer is to first determine your target audience’s demographics. This way, you’ll be able to choose relevant products and ensure that you’re reaching the right people. If you don’t know who your target audience is, it can be hard to choose the right products and figureheads to promote. Use your gut feeling, and try to find a way to determine who you’re addressing with your marketing.

Where Do I Start?

Now that you have a clear idea of your target audience’s demographics, you can begin to build a list of top bloggers and websites that are relevant to your niche. These are the people that you’ll need to connect with in order to succeed as an online marketer. Once you have a small group of bloggers and websites that you think are relevant to your niche, it’s time to start researching individual blog posts and figuring out what kind of content performs best for your product.

Doing research is important, but it can be challenging to find the right information. One great way to locate relevant content is to use a tool like Google Trends. This way, you can easily see which topics are popular and which ones aren’t. Don’t just rely on the popularity of a topic alone, however, as there are other factors that you need to consider, such as;

  • The quality of the content
  • The type of advertising that’s attached to it
  • The level of engagement that the content provides

Deciding What To Promote

Now that you have a small group of bloggers and websites that you think are relevant to your niche, it’s time to start choosing products to promote. Your first priority should be to identify products that are already a part of your child’s daily routine. It’s easier for your product to become integrated into their lives if you can tie it in some way to something that they already know and enjoy. It can also be helpful to think about what your child doesn’t like and try to find a way to connect the two. For example, if you’ve noticed that your child is not a big fan of vegetables, but loves fashion, you might want to promote a product that’s related to fashion in some way. This would make that product easy to find, and it provides you with the perfect excuse to buy it for your child as a special gift.

The Different Types Of Content That I Should Promote

Once you decide that a product is relevant to your niche, it’s time to start thinking about the different types of content that you can promote. There are four basic types of content that you should consider;

  • Web pages
  • Articles
  • Videos
  • Podcasts

You’ll want to pick one of these options and focus on developing and promoting content in a manner that corresponds with whatever platform you decide to use for your campaign. For example, if you want to promote a web-based product, then you should build and promote web pages. If you decide to use videos, then you should develop and promote videos. Etc.

What Should I Use To Develop My Content?

Along with deciding what types of content you should promote, you need to determine what software is best suited to developing and publishing your content. There are a number of great choices out there, but you should look for something that is simple to use and doesn’t require a lot of technical expertise to operate.