How to Create a Marketing-Friendly WordPress Website with the Right Templates

The WordPress community is absolutely brimming with passionate marketers who are constantly looking for ways to increase their conversion rates and grow their businesses. The good news is WordPress is an incredibly powerful tool that can be used to effectively and efficiently build a brand’s website or blog. Using the right templates and design elements, you can craft a sleek and professional-looking website that will perfectly mirror your brand’s identity.

Choose A Popular CMS

When developing a website using WordPress, it is important to choose a popular Content Management System (CMS) such as WordPress to give you the advantage of countless free plugins and themes available for download. If your business is relatively new and you don’t have a large social media following, you can opt for a simpler CMS such as Shopify or SquareSpace.

However, as your business grows you will want to consider the ease of use and robust features of a more advanced platform such as WordPress. When developing a WordPress website, you will find yourself jumping from plugin to plugin, trying out various tools to see which one is the best fit for your needs. It is essential you choose plugins that are lightweight and don’t slow down your website’s loading speed.

Pick A Popular Template

When developing a WordPress website, it is crucial you choose a popular template that other marketers are using. By regularly checking out the websites of your competitors, you will discover a handful of popular templates that can be used to construct a sales-friendly web presence. Popular templates make it much easier for your users to navigate and find what they are looking for on your website. They also provide a solid starting point for other marketers or designers who may need a base template to build upon.

Create Simple But Effective Navigation

In addition to picking a popular CMS, you should also consider investing in a quality theme that will provide your users with a simple but effective navigation experience. The navigation on your website should function smoothly and intuitively, easily allowing your users to find what they are looking for without having to hunt down a button or piece of text on your site to take them to the right place.

Use The Right Fonts And Color Schemes

Another important factor to consider when creating a WordPress website is the choice of fonts and color schemes. Your website’s fonts should be easy to read and recognizable across different devices and platforms. Additionally, you should avoid using fonts that are too small or too light because they will make your text look pixelated on a large display. Using a large font on your desktop computer will look awesome but on a mobile device it will be hard to read. As for colors, it is important to keep in mind that the color of your website’s text can be adjusted via CSS, giving you the freedom to choose any color you want.

Use Images Of Real People Or Companies

Another important factor to consider when creating a WordPress website is the use of images of real people or companies. Despite the fact that WordPress is a completely free and open-source software, many businesses opt for using images of people or companies to represent themselves rather than using stock photos or generic placeholder images. If you plan on using images of people on your site, make sure you opt for a royalty-free image license so you don’t have to worry about lawsuits later on.

Create A Regular Blog

Finally, it is important to create a blog on your website. Regular blogs provide a steady stream of content that attract and engage potential customers and subscribers. The good news is it is extremely simple to set one up on your WordPress website. Simply navigate to your website’s dashboard and choose the “Add New” button in the header. From there you can choose either a free or premium WordPress blogging platform such as Bluehost to set up your blog. Once you have your blog set up, simply copy and paste your blog’s URL into a relevant social media platform to start engaging with your audience.

With just a few simple steps, you can put in place a system that will attract potential customers to your business and allow you to effectively engage with them. Additionally, you can use other plugins such as Google Analytics to track the content on your website and see which strategies are working and which ones need to be tweaked.