I have been working in digital marketing for over a decade, and have helped many businesses grow their brand, establish themselves as leaders in their industry, and achieve sustainable growth.
More and more businesses are realizing the value of digital marketing; however, many still doubt its power. It takes a strategic approach to utilize digital marketing to its fullest potential, and that is what Wingmen Online Marketing Gmbh is here to help you with.
Why Should You Adopt A Digital Marketing Strategy?
The rise of the “new consumer” and the shift to online shopping has changed the game for businesses. Before the internet, consumers would typically visit a store, find what they want, and then go to the checkout. However, with online marketing, consumers can research products, compare prices, and make purchases without ever having to leave their home. Essentially, with digital marketing, you are reaching the right consumer at the right time, and with the right message, and that means a more effective conversion.
In order to fully optimize your digital marketing strategy and drive inbound sales growth, you need to focus on the following:
- Building an audience;
- Thought leadership.
Building An Audience
The first step to utilizing digital marketing to its fullest is to build an audience. In order to attract, engage, and retain customers, you need to establish yourself as both an expert in your industry and a regular voice of authority within your niche.
To build an audience, you need to start with the question, “Who is my audience?”
The better your answer to this question, the more effective your strategy will be. This is because you will be able to focus on reaching the right audience with the right message, at the right time, and through the right channel.
Once you have your answer, you can begin to build your digital marketing plan. You should consider focusing on digital marketing platforms such as:
- Twitter; and
The next step is to focus on engaging with your audience. You can do this through various means, such as blogging, vlogging, and podcasting. A key principle to remember is that your listeners (or viewers, or readers) are likely thinking about your product (or service). So, by engaging with your audience, you are giving them more reasons to consider your product (or service).
Lastly, you need to measure the success of your strategy. To do this, you will want to track the following:
- Website traffic;
- Social media interactions (e.g., likes, shares, and follows); and
- Product sales (e.g., orders, leads, and sales).
By tracking the results of your efforts, you will be able to determine whether or not you are on the right track. Depending on your findings, you can then determine what you need to change.
With the above information in mind, let’s discuss how Wingmen Online Marketing Gmbh can help you grow your business.
How Can Wingmen Online Marketing Gmbh Help You?
Wingmen Online Marketing Gmbh can help you by providing the following services:
- Content creation; and
- Performance marketing.
Let’s discuss each one individually.
Every business needs a strategist. The strategist will help you identify your goals and the metrics you will use to measure your progress. Furthermore, the strategist will help you develop a plan to achieve these goals. The role of the strategist is to work with you throughout the planning and execution stages of your digital marketing campaign.
As previously stated, your digital marketing plan should be centered around the pillars of an inbound marketing strategy. One of the main components of an inbound strategy is establishing clear goals and metrics for your marketing efforts. Without these, it is difficult to determine whether or not you are making progress towards your business’ goals. The strategist will help you establish these metrics and goals.
If you are reading this article, then it is evident that you are already aware of the importance of content to your marketing plan. You need content to attract, engage, and retain customers. Without it, you simply have a website that people visit once and then forget about. As previously stated, the content will serve several purposes, including:
- To inform (e.g., news articles, white papers, and case studies);
- To entertain (e.g., video and podcasts); and
- To activate (e.g., infographics, logos, and hashtags).
Finally, we have performance marketing. Performance marketing is focused on getting your product in the hands of as many people as possible. One of the best examples of a performance marketer is a marketer for a consumer electronics company. This marketer goes by the name of “Chris” and he ensures that his customers receive their new devices quickly and in good condition by performing all the necessary steps involved in the purchasing process. Before and after the purchase, Chris is engaging with the customer and offering support. This is all part of his performance marketing strategy.
Getting back to our electronics store example, let’s say that Chris’ product is the latest cell phone from Samsung. During the review process, Chris would be sharing valuable information about the product, including its features and benefits. Ultimately, Chris would encourage the reader to buy the product, because he wants to continue providing valuable information and he needs more sales to continue generating revenue.
Getting back to our question, “How can Wingmen Online Marketing Gmbh help you?” Well, above we discussed how they can help you develop and implement a solid strategy. Additionally, they can help you create content to attract, engage, and retain customers, as well as perform marketing to generate sales. So, if you’re looking for someone to help you develop and implement a strategy, create content, and perform marketing, then Wingmen Online Marketing Gmbh is the agency for you.