The online marketing world in Wilmington, NC is growing, changing, and increasingly complex. Not only are more people gaining access to the web but they are also using it more frequently to maintain relationships, research products, and gain education. In 2018, digital marketing will grow 17% from 2017 to $16.9 billion and social media will grow 18% from 2017 to $14.3 billion.
If you’re looking for a new career, you’ll need to know where to start. Below we’ve compiled a list of all the crucial information you need to know about marketing in Wilmington, NC.
The Good News
Thanks to the new digital nomads, digital marketing jobs are becoming more accessible. Some of the biggest names in business are creating online marketing jobs, such as HubSpot, Marketo, and SAP. These companies are committed to creating more opportunities for marketers and providing tools for digital nomads to succeed in their venture.
Also remember, with new technology comes new opportunities. One of the perks of working in digital marketing is that you will be using new and innovative platforms and tools. For example, if you’re familiar with Instagram, you can definitely expect to be working with this platform when a job opportunity comes up.
Education And Training
If you’re entering the field at a later stage in life, you’ll most likely need to further your education. The good news is that Wilmington, NC is one of the cities that are highly regarded for their education. If you’re a recent graduate, you can easily get a job in marketing and enjoy a stable compensation package. You may also choose to go for a graduate degree to be on the safer side.
In the meantime, you can always look for a reputable marketing educational program online. The key is to find a school that will give you a good understanding of everything you need to know in order to enter the field successfully. Even though marketing is a broad area, you will gain knowledge in all areas of marketing, such as analytics, digital marketing, and social media.
The Bad News
On the downside, not all cities are created equal. While education is definitely encouraged, employers in other cities will sometimes prefer candidates with a master’s degree. A general rule of thumb is that the more years you have spent working, the more you will be compensated. People with many years of experience in the field often command the highest salaries.
Also, depending on your location, the cost of living can be quite high. One of the major expenses that you’ll have to deal with is transportation. While it is not necessary to work in a city, it is necessary to get to and from work. If you’re not comfortable with the idea of living in a place where the cost of living is high, it may be best to look for a job in a smaller city. Or, you can opt for paid commuting if you’re okay with the cost.
As we’ve established, experience matters in this field. However, experience can either be good or bad. If you’re looking for a stable income, marketing is not for you. One of the major disadvantages of working in marketing is that you will never really make enough money. While some individuals in the field may earn six figures, the majority make a very modest living. If you’re seeking a high income, search for jobs in other industries. On the plus side, however, marketing can be a stable career with good advancement opportunities. If you want to be successful in the field, continue gaining experience and build a strong portfolio.
Last but not least, let’s not forget about the industry that we’re in. Thanks to the ongoing COVID-19 pandemic, all sectors of business are suffering. However, one of the few bright sides to this entire situation is that people are now more aware of the importance of marketing. Due to the increased demand for marketing-related services and education, many firms are now hiring. If you’re looking to enter the field and enjoy a stable paycheck, now may be a good time to consider marketing as a career option.
In terms of industry, there is plenty of work in all locations. However, tech hubs such as San Francisco, New York, and Seattle have more opportunities than most cities. Some of the biggest brands in the world rely on marketing strategists and digital marketers to make their products more accessible to the general public. If you’re familiar with marketing in other parts of the country, coming to Wilmington, NC will be a breath of fresh air. There is also plenty of work in retail and e-commerce marketing, which is why you will frequently find job postings from retailers looking to hire full-time marketing executives.