The Top 5 Online Marketing Courses You Can Take for Free

Studying for a business degree without the aid of a formal education can feel a little daunting. You’re probably wondering what’s the best way to learn online marketing without having to spend a fortune on tuition fees. You’re in luck because a number of colleges and universities now offer fantastic courses and degrees in online marketing. If you have an interest in this subject, then you can gain formal qualification and be poised to enter the job market with a wealth of knowledge and skills.

Top 5 Online Marketing courses

We’re sure you’re aware of the COVID-19 pandemic and how it’s changed the way we all live our lives. One impact has been the increase in the number of online courses available. If you’ve been fortunate enough to have maintained access to a university or college education, then courses like these have been made available to you free of charge.

This is an opportunity not to be missed. Not only will you be able to gain valuable knowledge and skills that can’t be found in a textbook, but you’ll also be able to do so at your own pace. With a little bit of effort, you can study these courses and gain the qualification you need to succeed in your chosen field.

1. Business Analytics with Google Sheets and Minification

While it may not seem obvious, being able to crunch numbers and analyze data is incredibly valuable. Your ability to crunch the numbers and provide your team with actionable insights will be key to your success. This Google Analytics certification will equip you with the basic statistical analysis and reporting you need to operate at a higher level.

As an online marketer, you’ll be able to look at your data in real-time and make informed decisions based on facts and figures. This analytical thinking will be invaluable in driving business goals and improving marketing performance.

2. Digital Marketing & E-commerce with Shopify

Many of us are still learning about the significance of marketing analytics, but it’s extremely valuable to add this skill to your portfolio. Having the ability to measure the success of your efforts is crucial to driving sales, and this e-commerce marketing certification with Shopify will give you the tools to do exactly that.

The e-commerce world is constantly changing, and if you want to stay ahead of the game, then continuous education is key. This marketing certification will teach you the ins and outs of e-commerce marketing management, from analyzing product trends and buying behaviors to effectively promoting your store.

3. Digital Marketing & E-commerce with Shopify

If you’re looking for a holistic approach to marketing, then this is the course for you. Not only will you be able to study electronic commerce and digital marketing separately, but you’ll also be able to integrate the two and apply what you learn to a real-world case study.

This is actually a combination of two courses, and if you decide that this is the route you want to take to gain qualifications, then go for it! You will be able to find a job in a marketing professional role, and not only that, but you’ll be able to utilize your education to further develop your career.

4. Search Engine Optimizationwith Google AdWords & Bing Ads

Being able to drive traffic to your website is one of the most valuable skills an online marketer can have. This Google AdWords & Bing Ads certification will give you the theoretical and practical knowledge you need to craft effective keyword-rich content that attracts and retains customers.

Just like with most skills, you’ll start out as an apprentice and gain experience by doing. You’ll be able to take on real-world assignments that will give you the opportunity to put what you learn into practice. This course is a valuable step towards establishing yourself as a professional in the industry.

5. Google Analytics

Last but not least, we have Google Analytics. One of the most popularly accredited courses on our list, it’s an absolute must for any serious marketer. An in-depth knowledge of Google Analytics will give you a distinct advantage in your job search, especially now that the pandemic has calmed down a little bit.

What is Google Analytics? Essentially, it’s a free product from Google that collects and organizes website performance data. The better you understand how it works and what it contains, the more you’ll be able to take advantage of it in your day-to-day work. This is why this certificate is so valuable – it will give you an insight into how digital marketing strategies are performing in reality.

Being able to gain qualifications and gain experience in the digital marketing field is now possible for a large number of people because of the pandemic. While you’d obviously still want to pay for your degree, at least you can rest assured that you’re obtaining the skills you need to succeed in your chosen field at no cost to yourself.