In a world of changing technologies and constantly evolving marketing methods, it can be hard to keep up with what’s current and what’s useful. One of the areas that is constantly expanding is online marketing. More and more people are finding ways to make money online through marketing, and the opportunities are endless.
If you’re looking to enter the field or are curious as to how others are making money online, you’ve come to the right place. We are going to break down the ins and outs of how to make money with online marketing so you can get started.
The Basics Of Online Marketing
To understand how to make money with online marketing you need to first learn the basics. According to the HubSpot Blog, online marketing is basically advertising your products or services to people who are already interested in what you have to offer. Simply put, online marketing is the practice of promoting products or services online with the purpose of driving sales.
The basics of online marketing include:
- creating content
- marketing on social media
- running ads
- measuring the results of your marketing efforts
Content is one of the most important elements of any successful marketing plan. The content you create will dictate the success of your marketing efforts. According to HubSpot Blog, you should aim to create high-quality content that is both interesting and useful. For businesses that sell products or services online, the best content will typically fall into one of the following categories:
- Educational
- How-To Guides
- News
- Tips & Tricks
- Achievement
Your blog post’s content will determine its success. The HubSpot Blog states that you should strive to provide your readers with value while keeping them interested. In other words, you want to educate as well as entertain your readers.
Monetizing Your Blog
Once you’ve established your blog with a decent amount of content, it’s time to start thinking about how you’ll make money from it. One of the most popular and effective ways of doing this is through affiliate marketing. Affiliate marketing essentially means that you’ll be earning a commission when someone clicks a monetized link or buys a product that’s promoted on your blog. For example, let’s say you’ve been blogging about fashion for a while and you notice that a lot of your readers are interested in style and fashion related products. You could create an affiliate link for a popular fashion brand such as Burberry or a store like Bloomingdale’s that has a store locator on their website.
When someone clicks the link or makes a purchase from the store, you’ll earn a commission.
The great thing about affiliate marketing is that you don’t need to have a fully developed brand to get started. You can literally use any product that is promoted on your blog and affiliate links will still work. In fact, many online marketers make their living solely from affiliate marketing.
Another really popular way to make money from a blog is through displaying ads. Traditional advertising, such as banner ads and text ads, are still available but many people are finding that affiliate marketing and product reviews are a more effective way to earn money online. With affiliate marketing, you don’t necessarily need to have a fully developed brand to get started. You can use a tool like Google Adsense to get started with pay-per-click ads.
In case you’re wondering, you can use a tool like Google Adsense to get started with pay-per-click ads. All you have to do is create a Google account and verify your email address.
Marketing On Social Media
Blogs aren’t the only place you can promote your products and services. You can also do this on social media such as Twitter, Instagram, and LinkedIn. To make money on social media, you will typically need to follow a few simple steps:
- Create Twitter accounts for your business and individual profiles
- Set up Instagram accounts for your business and individual profiles
- Establish LinkedIn accounts for your business and individual profiles
- Post regularly (at least once a week)
- Use keywords in your social media posts
- Measure the results of your marketing efforts
From an organizational standpoint, you can replicate all of the above for each of the social media sites you use – you don’t have to do it individually. You can also use a tool like Hootsuite to manage your social media accounts from one place.
Measure The Results Of Your Marketing Efforts
If you’re looking to get serious about making money online, you’ll need to measure the results of your marketing efforts. To do this, you need to set up automated email notifications for when people reach certain milestones. For example, if you’ve been using affiliate marketing to monetize your blog and decide to try taking it to the next level by signing up with a prominent affiliate network like ClickBank, you could set up automated email notifications once you reach a certain income threshold. After you’ve signed up with ClickBank, you’ll receive an email every time someone purchases a product through your affiliate link.
Setting up automated email notifications isn’t as difficult as it seems. When you’re first getting started, you’ll simply need to create a few email addresses for the various notifications you receive. You can then simply copy and paste the email addresses from one place to the other to establish auto-notifications for the different programs you’re a part of.
One of the first steps to taking your marketing efforts to the next level is by establishing regular meetings with other marketers. One of the best places to do this is through a forum such as Slack or Hacker News. These are platforms that allow you to hold online meetings with other marketers, business owners, and creative minds.
Get More Information From Experts
If you’re still having trouble understanding how to make money with online marketing, don’t worry – you’re not alone. That’s why you need to get more information from experts. To that end, you can contact an online marketing agency for help. A reputable agency will have the tools and knowledge necessary to get you started and take your marketing to the next level. They can help you choose the right affiliate products to promote, show you how to properly set up your blog and profile on social media, and help you measure the results of your efforts.