What’s VA Stand For On Online Marketing?

I was recently provided with a definition for “validated advice” which I found quite helpful. Let’s take a look at the different meanings of VA and how it can be useful to you as a marketer.

VA: Definition And Examples

According to Investopedia, “validated advice” is “considered to be more reliable than simply getting advice from someone with no reputation. It is also considered to be more relevant than just giving general advice, as it is based on a study of the consumer’s preferences.”

This definition makes sense, right? After all, who wants advice that’s not based on any real data?

Well, you could find yourself in the exact same situation if you aren’t careful. The trouble is, if you don’t know what validation means in the first place, it can be hard to find out if your advice is actually being followed or just some random theory based on your interpretation of what people want. This is why, when giving advice, it’s important to base it on real data and preferably on scientific methodologies.

So what is VA, anyway? It stands for Validated Advice, a marketing and communications strategy company that was founded in 2006 and is based in San Francisco, California.

As the name would suggest, VA offers SEO (search engine optimization) and inbound marketing methodologies to their clients. Here’s a brief description of each, as provided by Scott Deisch, VP of Marketing at VA:

  • Search Engine Optimization: SEO is the process of optimizing a website so that it appears more easily in search results on search engines. Optimizing a site includes things like creating content that is relevant and interesting, using keywords in the content and site’s URL, and making sure all of the content is accessible to users. These tactics can increase the site’s SEO score, which indicates how well the site will perform in search engines.
  • Inbound Marketing: Inbound marketing is all about attracting, engaging and delighting customers wherever they are in the customer journey. It focuses on the actions and activities of a company or brand that will draw people to it, rather than relying on paid advertisements. The goal of the company is to educate consumers, generate leads, and grow the business via blogs, webinars, and other digital marketing tactics.

Why Does Your Business Need Marketing?

You might be wondering why you should even bother with marketing in the first place. After all, if you’re already running a business, why would you need to market it?

The answer is simple; without marketing, your business may not exist at all. That’s right. While you were busy being born and growing up, your business was probably already generating revenue, but you may not have even known it. The reason is simple; you had no idea how to find and engage with your customers.

In today’s world, businesses of all shapes and sizes rely on marketing to generate leads, grow their audience, and eventually, make sales. Even brick and mortar companies must embrace digital marketing if they want to remain relevant.

The Difference Between Marketing And Advertising – And When You Should Use Each

Now, you might be wondering what’s the difference between marketing and advertising. You’ll often hear people say that marketing is doing everything from marketing and communications all the way down to sales. While this may be true in an ideal world, it can be quite the opposite when it comes to what each individual department can actually do.

Marketing is responsible for generating new leads and ultimately converting those leads into paying customers. However, marketing doesn’t always mean “paid advertisements.” You can definitely use paid advertisements to generate more leads, but you should also consider using other tactics, such as content marketing, to gain visibility and eventually, make sales.

As for advertising, this is basically everything related to promoting a product or service to the general public. The main difference between marketing and advertising is that marketing usually focuses on building rapport with the customer, while advertising usually focuses on selling a product or service. However, this is not always the case and it depends on what stage your business is at.

If you’re just starting out and don’t have much money to spend on advertising, marketing might be a better option. Why? Well, because marketing costs nothing and you can literally start from scratch. On the other hand, advertising costs money, but you can get started with very little investment. So, if you’re looking for an economical way to gain brand awareness and eventually, make sales, marketing might be the better choice.

The Importance Of Data In Marketing

You might be wondering how important marketing data is these days. With the rise of digital marketing, data has never been more important. This is because without data, you can’t have marketing analytics and therefore, can’t determine how effective your campaigns were.

As Scott Deisch, VP of Marketing at VA, pointed out in a recent blog post, “Marketing analytics doesn’t lie. It doesn’t hide evidence of ineffective tactics, and it doesn’t gloss over poor performance. Analytics tells you exactly what happened during a marketing campaign so you can learn from your mistakes and grow your business successfully in the future.”

The Dos And Don’ts Of Digital Marketing

Now that you’re probably getting the hang of what marketing is and what it does, it’s time to move on to the nitty-gritty. This is where it gets a bit more technical, but again, if you want to do this effectively, you have to understand the basics first.

The Dos:

These are the most helpful tips I’ve found for those just starting out in digital marketing:

  • Focus on content that is highly relevant to your target audience.
  • Make sure that your chosen keywords are used consistently throughout your content.
  • Regularly check your website’s analytics to determine the effectiveness of your campaigns and to find out what content is most helpful to your target audience.
  • Don’t be afraid to try new things. Although you might feel nervous about making major changes or opting out of traditional methods, it’s often the case that conventional wisdom isn’t as effective as we think it is.
  • Marketing is a constantly evolving process. Just because a method isn’t working now, doesn’t mean that it won’t in the future. So, instead of getting stuck in a rut, try out new things and determine what works best for your business.

The Don’ts:

Unfortunately, there are also some things you need to avoid if you want to have a successful digital marketing campaign.

  • These are the things you shouldn’t do:
  • Adding a paid advertisement to your website
  • Asking friends and family to spread the word about your business
  • Creating content that isn’t useful
  • Going into debt to fund your marketing efforts. Even though it’s tempting to spend as much money as you can, it’s important to prioritize your needs and put money towards debt payback or investing in new equipment and technology.

Hopefully, you’ll find this article helpful in understanding what marketing is and how it can be used in your business. Keep checking back as we’ll continue to add more information as relevant.