In the past, the phrase “marketing online” might have created unease in your stomach. Although the world of digital marketing has come a long way, online marketing still carries some of the same ills that the world of advertising tried to eradicate years ago.
If you’re new to this world, it can feel a bit daunting to know where to start. Luckily, we’ve gone ahead and compiled a list of everything you need to know about online marketing. Here, you’ll learn about the tactics marketing pros use day in and day out, as well as how you can use these tactics to get started.
The Basics Of Online Marketing
First things first. If you’re new to marketing, you’ll inevitably come across some of the basics. Before you begin throwing marketing tactics at a wall to see what sticks, you should know what will and won’t work.
Knowing the difference between marketing and advertising is critical. In order to have an effective marketing strategy, you’ll need to use some form of digital marketing. Advertising is a form of marketing that aims to attract potential customers to your product or service through traditional means, such as radio ads, billboards, magazine spreads, and so on. This is usually the first thing that marketers study before diving into specific tactics.
As a digital marketer, you’ll need to understand what makes a successful ad. One of the most effective tools at your disposal is Google Analytics. This program allows you to see detailed statistics about your website’s traffic. You can use this program to track the success of your marketing campaigns, and identify areas where you can optimize your efforts.
What Is A Marketing Plan?
Now that you have a basic understanding of online marketing, it’s time to develop a plan. Before you begin your digital marketing journey, you should have a general idea of what you’re aiming for. This general idea is known as a marketing plan.
The simplest form of a marketing plan is a business plan. A lot of entrepreneurs will write a business plan as part of the process of securing loans or investment. A business plan is a formal document that sets out a business’ goals and strategies. Although a business plan isn’t required for a simple marketing plan, it can help you identify the specific actions you’ll need to take to achieve your goals.
If you’re a sole trader or small business owner, you might want to create a more detailed plan that breaks down each stage of your marketing campaign, the tasks you’ll need to perform, and the resources you’ll need to acquire. Examples of a detailed marketing plan template can be found online, or you can use a template that’s been pre-made for you. Regardless, you should keep your plan somewhere easily accessible so that you can refer back to it, and hopefully update it, as your business grows.
Where Should I Invest My Time And Effort?
Once you have a general idea of what you’re aiming for, you can begin to pinpoint specific areas where you should direct your efforts. A successful digital marketer will use various tools to study trending topics, popular products, and successful marketing campaigns. From this information, they’ll be able to identify areas where they can add the most value.
If you’ve been doing some research, you’ll know that the fashion industry is becoming increasingly obsessed with beauty and lifestyle. According to HubSpot Blogs’ research, men and women in the U.S.spent a combined total of 4.7 billion minutes looking for fashion-related content (such as tips or tricks, or buying and wearing trends) online in 2022.
With the right strategy and some basic knowledge of SEO (search engine optimization), you can take advantage of this trend and reach a large audience of fashion-related consumers. In the coming months, you’ll need to focus on building a following on Instagram, since this is a popular platform with fashion enthusiasts. From there, you can gain access to a much larger audience.
Which Social Media Platform Should I Use?
Although the previous two points focused on where you should direct your efforts, it’s also important to consider which social media platform you should use. For the sake of this example, we’ll use Instagram.
Instagram is a popular social media platform with over a billion active monthly users. This is primarily due to the fact that people can share rich media content, like images and videos, as well as short-form copy, such as hashtags and custom captions.
From a digital marketing standpoint, Instagram is incredibly valuable. Not only does it have over a billion active monthly users, but the platform is also actively used by many fashion-related brands and businesses. If you want to be successful on Instagram, it’s important to consider some of the key differences between the platform and other social media platforms. These differences make Instagram much more suitable for commercial use. For example, unlike TikTok, Instagram isn’t as “sensational” or “graphic-heavy”, making it less likely to crash under the load of a lot of content.
How Do I Create An Instagram Account?
If you’ve ever shopped on Rakuten, you may have seen the brightly-colored Instagram icons next to product reviews. These are small tags, known as “mini-shorts,” that appear at the end of each product review.
If you click on one of these mini-shorts, you’ll be taken to a product’s page on Instagram. As a brand or business, you can choose to have these reviews show up on your behalf, or you can choose to have them appear as mini-shorts, even if the product doesn’t exist yet.
To get started, visit this page to create a new Instagram account.
On the next page, you’ll need to verify your Instagram account. After you verify your account, you can begin using the platform to promote your products. To do this, you’ll need to follow three simple steps.
Step One: Create a business profile.
If you’re viewing this page on a desktop, you’ll see an area to the right, with the gray area, this is where you can add your business’ profile. You’ll need to add a profile photo, as well as a bio about your business.
The profile photo is essentially how others will view you online. When someone clicks on your profile photo, they’ll see two options – an option to learn more about you, or to follow you on Instagram.
For a successful business profile, use a simple yet elegant font, such as Times New Roman or Arial. Keep your profile photo light, so that it doesn’t look too blurry. Depending on your device and its resolution, you might want to experiment with different aspect ratios (the height to width ratio) of photos.
Step Two: Find your geofence.
The next step is to identify the areas where you want to be found. To do this, you’ll need to configure your Instagram account to be “Geofenced”. Once this is done, you can begin to add locations to your geofence.
A geofence is a virtual perimeter that surrounds specific locations or areas of interest. If someone clicks on your geofence, they’ll be taken to a special page that provides more information about what you offer. This feature is especially useful if you want to direct potential customers to certain areas of your website, such as your blog or product pages.
To create a geofence, click here to access the Instagram account settings page.
Once at the settings page, you’ll need to click on the gear icon, located at the upper right-hand corner of the page.
This will open up a mini-menu of options. From here, you can choose to add a location, edit an existing location, or delete a location.
Step Three: Post content.
The final step is to post content. Once you’ve added a location to your geofence, you can begin to schedule content to be posted to your account. To do this, click here to open the post schedule page. This page allows you to browse content that has already been scheduled to be posted later this year.
From here, you can choose to post at any time during the upcoming month. You can also choose to have content published at certain intervals, such as weekly or monthly digests.