If you’re considering an online marketing agency for your brand, you need to understand what you’re getting into. Specifically, you need to know the cost of a social media campaign.
While there’s no one-size-fits-all solution when it comes to digital marketing, many agencies offer fixed-price packages that include setup, delivery, and ongoing support for a year. If you have a clear understanding of what you’re paying for, you can decide if this is the best value for your project.
Why Social Media?
Blogs, podcasts, and other types of content can still exist in the world of digital marketing, but for many businesses, social media platforms like Facebook, Twitter, and Instagram are the preferred and often-times only channels for marketing content.
With that in mind, let’s examine the costs associated with a reputable social media agency.
Fixed-Rate Contracts Aren’t As Bad As You Think
One of the biggest misgusts with fixed-rate contracts is that they’re often associated with poor quality work and inflated prices. However, that’s not always the case. More and more companies are realizing the value that comes with a high-quality social media agency and are willing to pay for that value.
A fixed-rate contract simply means that the price for the service is set and there’s little to no wiggle room. This can be a good thing if the price is right and the service is of good quality. For businesses that are looking for one-stop-shop for their social media marketing, this can be a great option.
Even with the advantages of a fixed-rate contract, it’s still essential to do your research before making a purchase. You want to make sure that the agency is a good fit for your business and that the price is reasonable. If you have any doubts, it’s usually best to go with a free trial or use an online reputation checker to determine the credibility of an agency.
How Long Does It Take To See Results?
Just because an agency states that you’ll see results quickly doesn’t mean that you’ll automatically see positive returns on your investment. In fact, it can take some time for the full effects of a social media campaign to be realized. Depending on the campaign, it can take anywhere from a few days to several weeks before you start to see the benefits.
If you have a short deadline or are looking for an agency that can get the job done quickly, you may want to consider a quicker turnaround time. However, if you have a more permanent campaign in mind and you want to be sure that you see the results you’re looking for, go with a minimum six-month contract.
The bottom line is that there’s no quick fix when it comes to internet marketing. Just because one agency says that your product or service can be easily marketed on social media doesn’t mean that it is. You’ll need to put in the work to establish a solid social media presence and you’ll need to be patient.