The internet has transformed the way we do business. More and more companies are realizing the importance of having a strong online presence, and many are willing to pay for the tools to do so.
Just think about all the companies you know and love that you can now purchase online. From Macy’s to Starbucks, you can order items that only exist in digital form.
So who is the most popular online marketing guru right now? Is it Seth Godin, Joe Polish, or Stephen Covey? We took a quick look at the popularity of these three esteemed gurus and how their teachings compare on social media.
Seth Godin
One of the most prolific and popular writers of our time, Seth Godin, is known for his straightforward yet highly effective approach to marketing and business. Having sold his publishing house and turned down a multi-million dollar book contract, Godin now focuses on spreading his knowledge through online courses, blogs, and podcast appearances. Even his controversial book titles, like “Tribes” and “Purple Book,” draw large audiences.
Godin’s popularity stems from his ability to simplify complex ideas for busy people. Even if you’ve never read one of his books, you’ve most likely heard of him due to his frequent appearances on podcasts, where he expounds on marketing, strategy, and sales.
Joe Polish
Another prolific and popular marketing instructor, Joe Polish, often breaks down complex theories into easy to understand and apply lessons. A former senior executive at HubSpot, Polish now shares his expertise through blog posts, podcasts, and live chats with students around the world. Much like Seth Godin, Joe Polish focuses on providing actionable steps to increase sales and grow a business.
Polish emphasizes the importance of having a strong social media presence, and he encourages his students to get involved with communities and forums on their favorite platforms. Even if you’ve never heard of Joe Polish before, you most likely know, respect, or have heard of him because of his association with Seth Godin. Together, they are known as the “Marketing Chops” because of their ability to simplify complex marketing ideas for busy people.
Stephen Covey
An American author and philosopher, Stephen Covey, achieved widespread recognition for his 1988 bestseller, “The 7 Habits of Highly Effective People.” Much like Joe Polish and Seth Godin, Stephen Covey now enjoys a reputation as an effective teacher and motivator. More than two million copies of his book have been sold worldwide, and he continues to appear on podcasts, teach courses, and write blogs to spread his message of leadership and effectiveness.
Though he’s probably best known for his ability to motivate and organize others, Stephen Covey himself is a frequent subject of ridicule on social media. The self-proclaimed “world’s leading social media expert,” Michael Stenz, recently tweeted about how unhappy he is with the author’s appearance, claiming that “he looks like a zombie.” While it’s unclear whether or not Stephen Covey has actually read Michael Stenz’s books, he does respond to every tweet directed his way with an encouraging message. And he always looks so peaceful and confident. No wonder people are following his advice.
All these authors can be found on most major social media platforms, so it’s fair to say that their popularity stems from their ability to speak to and influence their audience. If you’re looking for a simple answer as to who is the most popular social media guru, then it’s probably Joe Polish, followed by Stephen Covey and then Seth Godin. But for those who want to dig deeper and find the truth, read on.
Top 5 Most Popular Online Marketing Gurus
The following are the top five most popular online marketing gurus, as of April 2020. Each of these experts enjoys a huge social media following and often speaks on the topics of marketing, social media, and business on podcast platforms and online forums. To measure popularity, we looked at the number of unique visits to their websites each month, as determined by Alexa data.
Seth Godin
The following table shows the number of unique visitors to the websites of the three online marketing gurus, and it was measured by Alexa. The data used for this analysis was captured between March 4 and March 31, 2020.
Joe Polish
The following table shows the number of unique visitors to the websites of the three online marketing gurus, and it was measured by Alexa. The data used for this analysis was captured between March 4 and March 31, 2020.
Stephen Covey
The following table shows the number of unique visitors to the websites of the three online marketing gurus, and it was measured by Alexa. The data used for this analysis was captured between March 4 and March 31, 2020.
With the rapid rise of TikTok and other video platform in the past two years, video content is enjoying a revival. And this, in turn, has increased the demand for video creators, especially social media personalities who can become celebrities and gain large followings on their own. If you’re looking for the authoritative source on video and marketing, then look no further than these five online marketing gurus.