You have decided to take the plunge and invest in online marketing education, probably because you want to make the most out of the online world and figureheads like SEO and content strategy. Congratulations! You are in the right place. This article will introduce you to the various online marketing courses and help you figure out which one is the best fit for you.
The Best Overall SEO Course For Beginners
If you are completely new to the world of SEO, this is the best overall SEO course for you. With this certification program, you will learn all the fundamentals of SEO, from how to use search engines like Google and Bing to find the right keywords, to how to improve the user experience on your site. This program also teaches you how to create landing pages that convert well and attract paying customers. In addition, you will learn the various SEO tools that you can use to find the best keywords and optimize your content.
This is a comprehensive certification program for beginners because it covers every aspect of SEO. Even advanced SEOs will learn something new from this course. Since it’s the best overall program for beginners, it might be a good choice for someone looking for an up-to-date course on SEO or someone who wants to keep their skills current. If you are new to SEO and want to enter the field or just want to stay ahead of the curve, this is the best course for you.
SEMrush For Beginners: The Complete Package
SEMrush for beginners is one of the more recent additions to our list of recommended online marketing courses. This popular tool is a combination of SEO and social media marketing software that helps you find the best keywords and phrases for your website or blog and discovers which social platforms your audience is using.
This tool is also perfect for people who want to specialize in SEO for blogs or websites and want to learn everything from scratch. With this tool, you can literally perform an SEO audit and find any weak spots on your site. It even helps you find which platforms are most appropriate for your niche. Most importantly, this tool helps you discover how to use SEO to grow your business.
However, this is definitely not a comprehensive course for beginners. You will learn how to use SEMrush, but you will not learn SEO. Once you have completed the course, you will know how to use the SEMrush platform, but you will not know how to do SEO on your own. If you are looking to dive into the world of SEO, this is a good choice because it bundles everything you need in one place. However, if you already know what SEO is and just want to learn how to use a tool for better results, this might be a poor choice because you will not have the ability to scale your learning easily.
HubSpot For Beginners: Marketing In An Online World
The world of online marketing is constantly changing and evolving, and if you want to stay competitive, you need to re-evaluate your skill set and learn new things. That is why we recommended HubSpot for beginners. This all-in-one marketing tool helps you build a community and engage with your audience through social media. You can schedule posts in advance or engage with your audience manually through a chat box or comment line.
The beauty of this tool is that it allows you to try different marketing methods and see which ones work for your business. You can’t do that if you only have one tool in your toolbox. In addition to helping you find new ways to market your products through social media, this tool also helps you track the results of your efforts. You can see how many times a day people are engaging with your content and whether or not this content is driving business or revenue.
This is a great choice for entrepreneurs and marketing professionals who want to stay up-to-date on the latest trends in marketing and figure out which ones apply to their specific business.
Google AdWords For Beginners: Online Advertise And Manage Your Affiliate Marketing
Online advertising via Google AdWords is another way to market your products and services online. This is a pay-per-click network that allows you to put up advertisements on specialized search engine results pages. When a person clicks on one of these advertisements, they are brought to a completely different website that is usually an affiliate marketing platform.
This is a great option for entrepreneurs and business owners who want to experiment with online marketing and decide which platforms work best for their specific business goals. Since this is an advertising network, you will not learn much about SEO or content strategy in this course (and we really recommend you not to take this one), but you will learn how to effectively use Google AdWords to attract potential customers to your site.
Digital Marketing Bootcamp: Build A Marketing Strategy
If you are looking for a more comprehensive course and want to learn how to build a comprehensive marketing strategy, take Digital Marketing Bootcamp. This is an all-digital course that primarily focuses on marketing through social media and email marketing. However, this course does cover some of the more traditional methods like SEO and PPC (pay per click).
This is a great choice for marketing professionals and business owners who want to dive into the world of digital marketing and figureheads like social media and email marketing. In addition to providing you with the tools to do these things, this program also teaches you how to build a marketing strategy and plan out your campaigns. Even experienced marketers will learn something new from this course.
As you can see, we listed several courses that can help you specialize in SEO, but what is your specific area of expertise? To properly assess your skills and find the right course, you need to ask yourself a few questions. First, what are your current interests? Do you want to become an expert in SEO for real estate platforms? Or do you want to focus on pharmaceuticals and learn how to do SEO for drugstores?
The answer to these questions will determine which course is best suited for you. If you don’t know what your interests are, take some time to think about what you have done in the past and what you are currently doing. This will help you find the right course more easily. Sometimes it is not easy to find the right match between your interests and skills, but with a little bit of research, you will easily find the right course.