In this article we will cover the essentials of online, social and mobile marketing. We will be explaining what each one means and showing you the key points you need to know in order to succeed in this space.
To begin with, let’s discuss online marketing. Simply put, online marketing is the act of marketing a product or service via the Internet. There’s a lot of forms it can take, like SEO, PPC, display ads, etc., but it essentially means using digital or electronic platforms to capture leads and turn them into paying customers. Pretty cool right?
The goal of an online marketer is to get someone to perform an action – like buying a product or service – by using digital or electronic channels. So if you’re marketing a product online, your goal is to get people to click on a link, view a slide deck, or watch a short video to learn more about your product or service. Depending on what you’re selling, your online marketing efforts may or may not include SEO.
Moving on to social marketing, this type of marketing blends elements of traditional marketing with newer methods like social media platforms and analytics platforms.
The idea is to use social media to connect with and learn from people who are already involved in the social media ecosystem. Essentially, marketers can use social media to gain credibility with potential customers and create buzz around a brand or product. As with any marketing method, it depends on the type of content you’re posting, but generally speaking, you want to post informative, entertaining, or engaging content that can spark conversations.
Mobile marketing, often referred to as “mobile engagement”, is simply using marketing techniques and strategies to reach and engage audiences on a mobile device. You’ll often hear marketers and advertisers talk about how “mobile is becoming the new desktop”, and it’s true! About 66% of all Internet searches now come from mobile devices.
The reason why mobile marketing is effective is because people are more likely to be on their phones than their PCs. It’s also much easier to reach audiences on mobile devices. With the use of mobile apps, websites, and social media platforms, businesses can target consumers whether they’re online or offline and engage with them wherever they might be.
The best part about mobile marketing is its relative low cost. You can get started with a free platform like Google AdWords or Facebook Ads, then use the tools within those platforms to automate your process and measure the results of your efforts. With the right strategy, you can run ads on mobile without having to spend a fortune.
What we just covered was the basics of online marketing. Now, let’s get into some of the key takeaways.
Create Content That Matters
It’s important to create content that matters. Simply put, content is “material that provides information or an argument for a position or action”. From a business standpoint, content is everything – it can be a blog post, a news article, an infographic, etc. Within each piece of content, there should be an agenda or a clear purpose for which the piece was created. This helps ensure that your content is helpful and worth reading or viewing.
For example, a business blog post should have a clear reason for being – like explaining how to save money on baking products or why you chose a certain type of business organization. It’s also important to create content that is not widely available elsewhere. Specifically, if you’re writing for an audience of business people, it might not be a bad idea to look for ways to include specific references to products or services that your audience might use or be familiar with. The more unique and relevant your content is, the better. It’ll probably mean more to your readership and establish your editorial voice more strongly.
Measure The Results Of Your Marketing Efforts
It’s essential to measure the results of your marketing efforts. This is especially important if you’re trying to determine the ROI (return on investment) of a particular marketing campaign. You can use several different metrics to measure the success of your marketing efforts, like click-through rates, conversion rates, and the like. The best way to understand the true value of a piece of content is to compare it to similar content that you create and see how it performed.
The more engaged your audience is the better. You can use tools like Google Analytics to track the overall performance of your website and content, including the performance of each piece of content. For instance, you can use GA to track the performance of a specific blog post you wrote on your site. This way you can see how each piece of content performed and whether or not it was worth creating in the first place.
That’s a lot of information in one article but it doesn’t even begin to cover it all. Hopefully, this article has helped equip you with the basics of online marketing, social marketing, and mobile marketing. To learn more, check out this handy guide from HubSpot.