In today’s world, consumers are becoming more and more connected to brands and retailers through various social media platforms. As a business owner, marketer, or brand strategist, it’s important to understand the growing power of online social commerce and how to harness it to achieve your marketing goals.

Why Are Consumers Using Social Media To Research Products?

In today’s world, consumers are using social media to learn about products and share their opinions about those products using a variety of tools, such as status updates, photos, and videos.

In a nutshell, businesses can gain a lot of benefits from having a presence on social media platforms. Here are just a few:

• Increased brand awareness
• Create buzz around your product or service
• Build credibility
• Gain support from the community
• Understand your customer better

New Technologies Are Making It Simpler For Consumers To Research Products Online

If you’re a business owner, marketer, or brand strategist, you may be familiar with Google Shopping and its various competitors, such as Amazon Product Search and Bing Shopping.

You may also be accustomed to doing your own internet searches online, researching products and comparing prices and features. While these tools are extremely helpful for consumers, they can be a pain for business owners, marketers, and brand strategists who need to sift through a lot of junk to find the bits of information they need.

Thankfully, there are a number of new technologies that are making it much easier for consumers to research products online. For example, Trulia, a real estate website, uses software from Nuwber to provide consumers with instant access to the latest buzz, hottest properties, and informative articles about local real estate trends.

With just a few clicks of a button, consumers can get the information they need to make smart buying decisions. This type of convenience is extremely appealing, and it’s driving more and more people to research products online, especially when combined with other online marketing strategies, such as blogging and social media.

How Can Marketers Use The Power Of Online Social Analysis To Their Advantage?

With the evolution of technologies and the ever-growing popularity of the internet, marketers have a variety of new methods to explore and analyze consumer behavior and trends.

One of the most powerful tools available to marketers is social media analysis. Essentially, social media analysis is the practice of examining the various platforms, like Twitter, and assessing their popularity and usage. By analyzing social media content, marketers can get a sense of what is popular and, more importantly, what is not.

For example, if you’re managing a Facebook campaign for a brand or company, you can use the insights and data available through social media platforms, like Facebook, to your advantage. You can use this information to better understand your audience and how to reach them. Furthermore, by analyzing the popularity of various hashtags, you can see which ones are gaining traction and which ones are not. This is especially helpful for determining the effectiveness of a hashtag or campaign.

The analysis and information gained through social media can be tremendously valuable to a business. Not only does it provide insight into popular topics and phrases, but it also allows marketers to get a sense of what is being said about their brand and offers the opportunity to take a closer look into the demographics using social media to discuss their products.

Additionally, social media analysis helps marketers determine the effectiveness of their marketing campaigns and offers the opportunity to optimize their strategy.

To gain more information on how to use social media for your marketing efforts, consider reading the books Marketing Essie and The New Entrepreneur by Dr. Larry Kim, or watching the YouTube videos Marketing 101 and How to Market a Product on Pinterest by HubSpot.

Where Do I Start?

While there are many ways to utilize the power of online social commerce, it’s important to start somewhere. The most basic step is to simply create a Facebook, Twitter, or Instagram account for your brand or company.

These platforms, along with YouTube, are some of the most popular and powerful tools available to marketers. Furthermore, it’s a best practice to use multiple platforms when possible. Why? It’s the best way to reach your audience and increase your chances of gaining traction with those audiences.

Beyond this, you may want to look into investing in social media ads, creating videos to post on your various platforms, or using a tool like Hootsuite to schedule social media posts on various platforms, such as Twitter.

To get started, simply perform a search for your preferred social platforms in your favourite internet search engine, such as Google.

Key Takeaways

In today’s world, consumers are using social media to research products and compare prices and features.

New technologies and the prevalence of the internet offer marketers a variety of new methods to explore and analyze consumer behavior and trends.

One of the most powerful tools available to marketers is social media analysis. Essentially, social media analysis is the practice of examining various platforms, like Twitter, and assessing their popularity and usage.

By analyzing social media content, marketers can get a sense of what is popular and, more importantly, what is not. This is especially helpful for determining the effectiveness of a hashtag or campaign. Furthermore, by analyzing the popularity of various hashtags, you can see which ones are gaining traction and which ones are not. This is especially helpful for determining the effectiveness of a hashtag or campaign.

Beyond this, you may want to look into investing in social media ads, creating videos to post on your various platforms, or using a tool like Hootsuite to schedule social media posts on various platforms, such as Twitter.