Online marketing is an umbrella term that describes various marketing methods utilized in online environments – such as social media and email marketing. It also describes the overall approach to marketing a business or brand online. These methods can include anything from building a community and engaging with potential customers to selling and delivering goods to consumers.
What is Online Marketing?
The term “online marketing” was first introduced in the mid-1990s along with the World Wide Web and email marketing. At that time, marketing on the Web was largely limited to banner advertising and email marketing.
In 2015, the term “online marketing” was used by 3.5 billion people around the world.
Today, the definition of “online marketing” has evolved to encompass various marketing methods used in online environments – including, but not limited to, social media, content marketing, email marketing, online advertising, web design, and mobile marketing.
Why Are Online Markets So Vulnerable To Cyber Attacks?
The short answer is they are not as secure as offline markets. To put it simply, when you go to a shop and make a purchase there, that interaction is recorded and held by the shop owner, in the event of a dispute.
By contrast, online markets have no idea what happens to your data once you enter it. This means that your personal information – such as your name, email address, and credit card information – can be easily compromised by hackers, cyber criminals, and even nation-states.
What is a Typical Attack?
Think of all the data you enter into a website every day – your name, email, credit card details, etc. In the event of a cyber attack, this information is easily accessible to the hackers who break into your account.
Hackers use this information for a variety of reasons: to steal your identity, to drain your bank account, or for more nefarious purposes.
Depending on how the hacker gains access to your information, they may or may not resort to cyber crime. If they do, they will most likely use your data to commit fraudulent acts, such as identity theft or credit card fraud.
To keep your personal information secure, use a different password for every website you visit. Avoid giving your passwords to third parties, and change them often. Use a password manager to generate and store secure passwords for all of your accounts. If you believe your personal security is at risk because you use the same password for multiple accounts, then consider using a password manager to generate and store secure passwords for all of your accounts. Doing so makes it more difficult for hackers to access your personal data.
What is a Security Breach?
A security breach occurs when a hacker or cyber criminal gains access to the personal data of a large number of individuals. Once there, they can do anything from steal your identity to commit financial fraud or ruin.
This data can include anything from social security numbers to credit card information to email marketing lists.
The best way to avoid becoming a victim of a security breach is to be observant of your personal data. Look out for signs of fraud (such as unusually high credit card charges), and quickly alert the appropriate authorities.
What is a Data Breach?
A data breach occurs when the personal data of a large number of individuals is revealed to the public. This data can include anything from social security numbers to credit card information to email marketing lists.
The best way to avoid becoming a victim of a data breach is to use a strong password and avoid sharing your password with anyone. Never give your passwords to third parties, and change them often. If you believe your personal security is at risk because you use the same password for multiple accounts, then consider using a password manager to generate and store secure passwords for all of your accounts. Doing so makes it more difficult for hackers to access your personal data. If you discover your personal data has been leaked, contact the appropriate authorities immediately.
In many cases, data breaches are the result of a cyber attack aimed at stealing personal data. In other cases, they can be the result of mistakes made by the company holding the data. For example, if you forget your password and can’t access your account, then your personal data can be stolen by a cyber criminal who breaks into your email.
Whatever the case may be, once your data is out there, it’s very difficult to put it back together. The best way to protect your personal data is to use a robust password manager and always be observant of your account activity online – both of which can be extremely difficult to do if you’re following the latest trends and fads.
Types of Data Breach
There are three basic types of data breach:
- Information Exposure–This occurs when personal data is unintentionally revealed to the public while the data subject is unaware.
- Systemic – Here, hackers or malware intentionallyaccesses a computer system in search of sensitive data.
- Phishing – The result of a social engineering attack where an individual receives an email that appears to be from a reputable company, but is designed to trick you into divulging personal data.
Each type of data breach has its own unique set of circumstances and requires its own specific way of dealing with it. Oftentimes, data breaches aren’t as obvious as one might think – the result of which is that it can be difficult to know what actually happened without access to the original records. The key is to be observant of your personal data and be sure to alert the appropriate authorities if you notice any suspicious activity.
Responsible disclosure occurs when someone alerts the appropriate authorities about a potential security breach while taking steps to remediate the situation. There are a variety of reasons why an individual might choose to responsibly disclose a security breach – ranging from a desire to preserve personal security to a sense of social responsibility to a concern for the well-being of the environment.
When a security expert is able to responsibly disclose a potential security breach, they do so in the interest of the community. After all, if the public knows what is going on, then regulators, legislators, and the company itself will most certainly be aware as well. This means that when a security expert responsibly discloses a security breach, everyone affected can take specific and proper action to eliminate the risks posed by the situation.