What is Bait in Online Marketing?

When people think of online marketing, they usually think of marketing websites, blogs, or social media accounts. While those are all major components of digital marketing, there is another form of marketing that is often overlooked: email marketing. Email marketing is simply the act of sending marketing emails to people. Whether you are trying to sell them a service or product, or just want to inform them about a new product or service, you can use email marketing to get the word out. But what exactly is “bait” in email marketing?

The Difference between Online and Offline Marketing

First of all, it’s important to understand the difference between online and offline marketing. When we think about marketing, we often think about billboards, magazine spreads, and TV commercials. While all of those are still marketing tools, online and offline marketing are very different. For instance, a company cannot place an ad in a newspaper without spending money, but they can create a landing page and gather emails for free.

Online marketing encompasses all of the methods available to businesses to draw in potential customers to their websites. It incorporates SEO, PPC, email marketing, content marketing, and social media marketing. Offline marketing, on the other hand, is more focused on in-person communication. It incorporates things like trade shows, commercials, and billboards.

Why Is Email Marketing So Effective?

Email marketing is so effective because it is so versatile. This form of marketing can reach potential customers where they are—whether they are on social media or browsing a blog—so you can be sure that your information will be in front of them.

Additionally, email marketing is cheap. You can test out different marketing strategies and combinations of strategies without having to drop huge amounts of money upfront. Just keep in mind that you will need a few good emails to get started. So, don’t expect to get rich off of email marketing. (Just kidding.)

How Can Email Marketing Help My Business?

Email marketing helps your business in many ways. First of all, it is relatively easy to set up and maintain. Just make sure that you have a good email marketing software and have someone check for spam. Additionally, you can start seeing results fairly quickly. According to HubSpot Blogs, within 12 months of implementing email marketing, businesses can see a 23% increase in revenue and a 34% decrease in costs. That is a big ROI. Finally, keeping in mind the 23% figure from HubSpot, if you multiply that by the entire year, you will end up with a 7.3% increase in revenue for that business. Not bad for a few simple emails every month!

How Can I Get Started With Email Marketing?

To get started with email marketing, you will need a few things. First, you need to have a good grasp of what you are doing. Just sending out emails to people is not going to give you the results you are looking for. You need to have a plan. So, take some time to sit down and figure out what you are doing and why you are doing it. Second, you need to have a decent amount of funds to start with. It would be best to have a budget and stick to it. Third, you need to have a clear objective in mind. Just sending emails to people is not going to magically turn them into customers. You need to know exactly what you are trying to accomplish. Fourth, you need to have a good handle on your target audience. Who are you sending the emails to? What do they like? What do they dislike? Answers to these questions will help you determine what you should and should not say in your emails. Finally, you need to have a good amount of patience. Just because you have an objective in mind does not mean that it will happen overnight. It may take you a while to get the results you are looking for, so be patient.

What Type Of Email Marketing Should I Do?

What type of email marketing should you do? That is a broad question, and there are many different answers depending on your situation. First of all, you should do whatever type of email marketing that your target audience is most likely to respond to. One of the best things about email marketing is that you can test different types of emails and see which one brings in the most clicks. From there, you can determine what type of email marketing your business should do going forward. Just remember that each type of email has its perks and quirks, so you want to find what works best for your business.

Five Types of Email Marketing

To fully understand what type of email marketing you should do, it is important to first understand the different types of email marketing. There are basically five types of email marketing, and knowing which one is the best for your business can be difficult. Let’s briefly go over each type and what it entails.

  • Product awareness: This is the act of sending out emails to educate your audience about a certain product or service. For example, if you sell shoes, you might send them out to notify current customers about a new line of men’s shoes that just came in.
  • Consideration: This is the act of sending out emails to ensure that your audience thinks about your product or service. For example, if you sell shoes, you might send them out to remind customers that they have shopped at your store before.
  • Re-engagement: This is the act of sending out emails to reconnect with a previous audience. For example, if you have conducted email marketing before and kept in touch with your past customers, you might want to send them a quick email to remind them of your business and that you would be grateful if they returned.
  • Transactional: This is the act of sending out emails to follow up after a sale. For example, if you sell shoes, you might send them out to new customers a few days after they make a purchase.
  • Personal: This is the act of sending out emails that are aimed at building a relationship with the reader. For example, if you are following up with a potential customer after they have reached out to you, you might want to personalize the email to make them feel like you are talking to them specifically.

Now that you know the types of email marketing, you can decide which one is the best for your business. Remember: every business is different, so what is working well for one business might not work for another. In this section, we will discuss some of the things that you should consider before you make a decision.

Testing Different Types of Email Marketing

As mentioned above, one of the best things about email marketing is that you can test different types of emails and see which one gets the best response. If you have a specific type of email that you think is working well for your target audience, it would be a good idea to test it out in some way to see how others respond. You can use email marketing software to test out different types of emails and combinations of strategies to see which one brings in the most clicks. Additionally, you can use email marketing services like Aweber to easily set up automated email campaigns so you do not have to worry about sending out emails yourself.

How Many Emails Should I Send?

How many emails should you send? That is a hard question to answer. There is no set formula for this, as it depends on a number of variables. The key is to start small and build from there. When you are just getting started, it is a good idea to send out several personal emails to see how others respond. From there, you can determine how many more emails you should send out to your target audience. Remember: every business is different, so what is working well for one business might not work for another. As you get more experienced, you will learn how to judge the effectiveness of your emails and will be able to send out the right number at the right time.

What Should I Say In My Emails?

What should I say in my emails? That is a broad question, and there are many different answers depending on your situation. First of all, you should say whatever is necessary to make the person reading it interested in what you have to say. Whether you are trying to sell them a product or service, telling them about a special offer, or just want to inform them about something new, you should have a compelling reason for them to read your emails. To do this, you might want to start with a greeting and a bit about yourself. Then you can go into more detail about what you are emailing them about.