It’s now possible to track how many people have visited your site, based on how you implemented Google Analytics.
You can use this feature to determine the reach and impact of your social media posts, and whether or not your efforts are paying off.
Basic Website Metrics
When you sign up for a free Google Analytics account, you’ll see a dashboard that looks like this:
- Top sites
- Top organic search terms
- Top in-market buyers
- Top converting keywords
- Top social platforms
- Global traffic
- Most popular pages
- Content performance
- Pricing plan
You can use this information to get a general sense of how well your site is performing. You can use various tools within Google Analytics to further examine and analyze the data. You can track:
- Pages per visit
- Bounce rate (how many people enter a site, but then leave without making a purchase)
- Time on site
- Pages visited (where did people come from to get to your site, and what did they do once they arrived?)
Advanced Website Metrics
If you click on the “Audiences” tab, you’ll see four distinct areas. These are:
- Income (where do your visitors come from?)
- Language (what languages do your visitors speak?)
Each of these areas contains a wealth of data. For example, you can examine the age range, gender, and language of your visitors by using the “Demographics” section.
Within each of these four areas, you’ll see a set of tables that provide even more information. For example, you can examine the age range, gender, and language of people who’ve clicked on a specific ad or link, or visited a specific page on your site.
How to Use Google Analytics To Improve Your Site
You can use the information provided by Google Analytics to track the effectiveness of your website.
For example, you can use the “Behavioral tracking” feature to examine how people interact with your website. With this feature, you can assign a simple click or a specific action to a specific URL. For example, you might want to assign a yellow star *next to* a URL that converts well, or a specific action, such as filling out a form or making a purchase, to a specific URL. You can learn more about behavioral tracking and the benefits of this feature here:
- Google Analytics Behavioral Tracking
- Why assign a specific action to a URL?
- The power of behavioral tracking
- Tracking specific actions
- URLs that convert well
- Filling out a form
- Making a purchase
- Using Google Analytics to its fullest potential
Once you’ve implemented behavioral tracking, you can use the “Measurement” area of your Google Analytics account to track the results of your efforts. You can use various metrics, including:
- New Visitors (people who’ve never been to your website)
- Days to Engagement (how long does it take for a new visitor to become a valued member of your audience?)
- Bounce Rate (as mentioned above)
- Time on Site (how long do people stay on your site before leaving?)
- Pageviews per Visit (how often do people come back to your site?)
- Visitors who Converted (people who came from your site, but then bought something else while on your site)
- E-commerce revenue (how much have you earned from online sales?)
You can use this data to determine the effectiveness of your website, and make decisions regarding your digital marketing and PR strategy.
Google Analytics also provides information on your top performing content. For example, if you notice that your About Us page performs well, you might decide to re-purpose or re-write this page to include more content.
Here’s a quick checklist to get you started:
Look At The Easy To Follow Steps Below
Use this guide to set up Google Analytics on your site.
You can also find a list of the most common questions and answers regarding Google Analytics here:
- How do I set up Google Analytics?
- How do I get my dashboard?
- Where do I look for performance metrics?
- How do I get my e-commerce metrics?
- How do I get my marketing metrics?
- Why is my bounce rate so high?
- Why is my time on site so low?
- How can I improve my SEO?
- How do I measure social media performance?
- How can I measure the success of my content?
- How can I measure the performance of my website?
If you’ve ever used Google Analytics, you’ll find this guide easy to follow. If this is your first time using this tool, take some time to read through the Help section of the tool. This section provides in-depth tutorials that will walk you through the process of setting up your account, and getting to know the ins and outs of the program.