What Is a Funnel in Online Marketing?

If you’re new to the world of online marketing, you’ll most likely wonder what a funnel is and why you should care. After all, you’ve got a list of customers you want to convert into paying subscribers and eventually, you’ll reach the magical number of $10,000+ in monthly revenue. Why should you care about a funnel?

A funnel, in online marketing, is the series of steps or stages you need to take to move a lead from interest to action.

You see, when you get a lead, they’re not necessarily interested in what you have to offer. They may simply be visiting your website simply because it’s the first result they saw on Google or because you have an affiliate program and they want to try out products you promote. In this case, you’ll need to move them through a series of steps or stages to get them to become a paying customer.

When you have a clear picture in mind of what a funnel looks like, it’ll be much easier to create one. Plus, you can add in more stages and steps to make it more user-friendly. For example, you might have a two-step funnel. Step one is to create an account. Step two is to complete a quick onboarding form. After that, you’re good to go.

Creating A Funnel: Step-by-Step

Creating a funnel is more than just writing a few paragraphs and throwing in some slick graphics. To get the most out of your funnel creation efforts, you need to do everything according to plan. So, here’s a step-by-step guide to help you create a successful funnel.

Step One: Identify The Goal Of Your Funnel

The very first thing you need to do is identify the goal of your funnel. What do you want the end result to be?

There are many goals you might have, from simply increasing traffic to your site to gaining 100 new leads per day. Knowing what you’re trying to achieve will help you choose the right tools and techniques to make it happen.

Step Two: Determining The Best Way To Measure Your Success

Once you have your goal in mind, it’s time to determine the best way to measure your success. What will determine your success is going to be unique to your business and marketing plan, but there are some tried and tested methods you can rely on.

In the world of digital marketing, the most popular method is to track the number of leads you have generated. This is called quantitative marketing. As a marketer, you’re going to be judging your success by the number of leads you generate. If you can get this number to increase, your marketing efforts are going to be crowned successful.

Step Three: Start A Funnel Blog

A funnel blog is a type of blog that often focuses on the step-by-step process of converting a visitor into a customer. Your funnel blog can cover any step of the way, from getting an email address to a complete purchase. The important thing to keep in mind is that each post needs to have something value-additive to promote a step in the conversion process.

The more value you add to each post, the more likely your audience is to stick around and consume the content you create. When deciding which topics to cover in your blog, choose those that are most relevant to your target audience. In other words, if your target audience is business owners, cover business strategy and how to build a successful business. If they’re marketers, cover marketing strategy and tactics.

Step Four: Create Content That Builds Trust

Now that you have a blog set up, it’s time to create content that builds trust. What do you mean by that? Simply create content that provides value and is interesting. You want to create content that will make your readers trust you. In other words, create content that is useful, informative and engaging.

You want your readers to feel that what you have to offer is worth their time. This is especially important if you’re writing for a business audience. They’re often busy and don’t have the time to waste on content that isn’t worth their while.

To create content that builds trust, you want to look at what others are doing and either do the same or use it as a reference point. For example, if you notice that blog posts on a certain topic always go viral, you can bet that there’s a good reason for it. Write content that encourages people to share your blog posts on social media and consider using a tool like Buzzsumo to find and evaluate the performance of your competitors.

Step Five: Promote Your Blog Using Online Marketer Tools

Once you’ve got your blog set up and started gaining readers, it’s time to promote it using online marketing tools. To do this, you’re going to want to look at the performance of your blog posts on social media. If you notice that a particular post performs well on social media, you can bet that it’ll do well in terms of leads and sales in the long term.

The better the performance of your blog posts on social media, the better. With that said, having a popular blog doesn’t mean you’ll automatically become famous and rich. So, you need to promote your blog effectively on social media to have any chance of making it big. The good news is that there are various tools that can help you do this. One of the best and most popular tools is called Growthoid. With this tool, you can gain an edge over your competitors thanks to their real-time optimization. This means they’ll try to improve the performance of your blog posts on social media, so that they can outrank your competitors. This can give you an instant SEO boost, as well as help you gain more followers and create more engagement.

Final Takeaway

From a visitor’s point of view, a funnel is a path they need to follow to get to know your brand, to find the value you offer and ultimately to make a purchase. From a marketer’s point of view, a funnel is a series of steps you need to take to move a lead from interest to action. This can include getting their email address, going through a quick onboarding process or drawing them in with a free educational tutorial. Creating a funnel is more than just writing a few paragraphs and throwing in some slick graphics. To get the most out of your funnel creation efforts, you need to do everything according to plan. This means tracking the performance of your blog posts on social media, measuring your success with quantitative marketing and starting a funnel blog.