10 Ways to Do Traditional Marketing Online

For centuries, marketing has been focused on in-person face-to-face interactions, with brand ambassadors taking the message directly to the customer. While social media and the internet have made it possible to have more outreach than ever before, the methods for marketing still work perfectly well. In fact, according to HubSpot Blogs’ 2017 annual email survey — more than a third of respondents said that email marketing was their most effective form of advertising.

What’s more, many of the traditional methods of marketing still work in the digital world. In this article, we’ll discuss 10 ways that traditional marketing methods can be used to market your product or service digitally.

1. Send out regular emails

The beauty of digital marketing and email marketing in particular is that you can send out regular emails – sometimes even multiple times a day – to your audience. This allows you to keep in touch with your customers and potential customers even when they’re not physically in front of your product or service. (Unless you’re Elon Musk and you have your own spacecraft, in which case you can probably afford to have someone sit in front of your laptop the whole time.)

Even better, you can target your emails to specific audiences via software like MailChimp or HubSpot, which allows you to craft individualized messages based on their interests, behaviors, and demographic. (You can also use this feature to segment your list into different groups, so you can focus on reaching different groups of people with tailored messages.)

For instance, if you run a bed and breakfast, you might want to send out an email to past guests. You can use the email to gently remind them of what they loved about your B&B and encourage them to return. You might also want to reach out to local businesses and see if they are interested in partnering with you on future projects.

2. Host a Q&A webinar

Why should you host a Q&A webinar? Well, in addition to being able to send out regular emails, you can conduct a live chat session with your audience. (To make sure that everyone who wants to participate can, you can require attendees to register in advance.) Now, you don’t need to have a million-dollar budget to host a successful Q&A session; you can do it for free with Amazon Web Services (AWS), Google Cloud Platform (GCP), or Microsoft Azure.

The participants of a Q&A session can ask you any question about your product or service, and you have the opportunity to quickly provide them with an answer. As a result, you’ll not only gain new customers, but you’ll also be able to encourage existing ones to buy your product or service because you’ll be able to provide them with useful information.

3. Conduct online focus groups

Traditional focus groups have been around for a while. However, with the advent of the internet and social media, online focus groups have become much more popular. (If you don’t have the budget for a focus group, you can always conduct one online.)

By creating a topic for discussion among the people in your target audience, you can gather valuable insights into what they want, need, and think about your product or service. Additionally, you can ask them open-ended questions that might help you discover insights about your target audience that you couldn’t learn from a single survey.

4. Set up automated email campaigns

If you’ve been doing business for a while, you know that creating different campaigns to promote your product or service can be very time-consuming. That’s why many companies hire outside firms to help them set up automated email campaigns so they can focus on growing their business.

Even if you have the time to set up automated campaigns, it’s still a good idea to do so. Why? Because, as we established earlier, you can send out regular emails to your audience. What better way to keep in touch with them than with automated emails that arrive at their inboxes on a regular basis?

5. Use social media to promote your blog articles

Blogs exist to serve as online megaphones for brands. In other words, they exist to promote content (such as article re-posts or webinars).

As a result, you should regularly re-post blog articles to your social media accounts. (Did you know that a significant portion of content on social media comes from brands?)

The benefit of promoting blog articles this way is that you can target potential customers who are already reading your articles. Additionally, you can use social media to follow, connect with, and learn from experts and thought leaders in your industry.

6. Use social media to find industry leaders

More and more businesses are moving towards a more informal approach to marketing. (As a result, the line between marketing and sales has blurred.) With that comes a bit more honesty. That is, the leaders of tomorrow’s marketing departments might not be the polished business executives we normally see in leadership positions.

You can use social media to easily find industry leaders in your niche. Simply search for your chosen niche on social media to see a list of relevant accounts. Then, follow them to see what they’re up to.

By associating yourself with this group of influencers, you’ll be able to access their audiences, which can help you promote your product or service. Additionally, following industry leaders on social media means that you’ll get to see their latest curated lists of favorite brands, products, and services. This can also be a valuable tool for you to learn more about your niche and identify potential customers within it. (Note: As with any new marketing channel, you should always measure and track the results of your social media marketing activities. That way, you’ll know if what you’re doing is working or if you should switch gears and try something new.)

7. Start a conversation on social media

Did you know that customers prefer to deal with brands on social media rather than via email? Well, they do. That’s because, on social media, customers can discover content that is relevant to them, without having to remember an email address or fill out a form.

As a brand or business owner, you can start a conversation with your customers by simply engaging with them on social media. What do you have to lose by trying something new and innovative? If it works, great. If it doesn’t, you at least have a fresh conversation to fall back on.

Of course, different social media channels exist for different purposes. For example, Twitter is often used for real-time chatting, Facebook is good for sharing content, and Instagram is primarily about photos. As a brand or business owner, it’s important to find the right social media channel for your product or service and engage with your audience there.

8. Get feedback on your products and services

Getting feedback is an essential part of the product development process. However, the traditional methods of getting feedback – from focus groups or trial-and-error – can simply be done digitally. (In fact, you can use Amazon Mechanical Turk to have real people test out your product or service and give you useful feedback. You can also use SurveyMonkey to gather feedback from potential customers and convert that into actionable insights.)

The great thing about getting feedback digitally is that you can get instant results. That means you can adjust your product or service, re-launch it, or fix any problems that might arise before too many customers are disappointed by your service or product.

9. Use digital marketplaces to reach customers

Traditional marketing has always had an offline component. After all, what’s the point of marketing if you don’t get to interact with potential customers? With the emergence of the internet and social media, brands have taken advantage of this new frontier by creating their own digital marketplaces.

For example, Etsy is a well-known online marketplace for handmade goods and artisanal creations. If you’re a brand or business owner who sells their products or services online, Etsy is a perfect place to start selling.

Why? Well, Etsy is like a big garage sale or a bargain box full of all the things you might want or need, all in one place. Additionally, with the prevalence of smartphones, customers can access information and orders online via apps instead of visiting websites.

However, even with all of these technological advancements, a lot of businesses still rely on traditional marketing to get their products or services word-of-mouth to consumers. Luckily for them, the world is changing, and they can use technology to their advantage to find more customers and make more sales.