What Are the Best Online Marketing Tools?

In previous articles, we’ve covered a variety of tips on how to market your product online using different platforms and methods. The purpose of this article is to round up all the various tools that we consider to be essential for any marketer’s toolkit.

Google Analytics

No platform is more important to a business owner or marketer than Google Analytics, the search giant’s free tool that tracks and analyzes traffic on your site.

Why? Well, aside from the fact that 66% of American businesses use it, according to a recent Google survey, Google Analytics lets you see everything that visitors do while on your site – including which pages they visit and how they behave on those pages.

This includes what they click on, how long they stay on each page, and what they do after leaving your site. You can even track customer purchases via Google Analytics’ Purchase Behavior feature, which allows you to see what elements on your site encourage a visitor to make a purchase compared to those that don’t.


If you’re only looking for one tool to integrate with your social media accounts, then Hootsuite is the one you should go with. This tool makes it really easy to manage all your social media accounts from one place, and that’s what makes it so popular among small businesses.

Hootsuite’s interface is simple and clean, which makes it easy for anyone to use. Whether you’re a social media expert or just need help managing your own personal social media accounts, Hootsuite can help you automate everything so you can focus on building your audience.


Buffer lets you schedule posts to appear on multiple platforms at the same time. While it’s not a tool per se, you’ll find that many top marketers and bloggers use it because it makes their workflow much easier.

With Buffer, you can schedule posts to appear on both your website and social media accounts at the same time, which means you can keep people engaged with content even when they’re following you on different platforms.


HubSpot is another software-as-a-service (SaaS) company, which creates customer engagement platforms for businesses. In other words, HubSpot helps businesses connect with and engage with their customers through different mediums like email, web content, and social media.

What sets HubSpot apart from other marketing tools is that it was built with the B2B (Business to Business) market in mind. This means that HubSpot focuses a lot on customer engagement and measuring results – rather than just marketing a product and checking off a list of tasks. As a marketer, you’ll find many of HubSpot’s features extremely useful, such as the ability to send personalized emails to your customers.


MailChimp is another extremely popular email marketing tool that allows you to create and send personalized emails to your customers. It’s also one of the few email marketing tools that offer an API (application programming interface), which gives third-party developers the ability to integrate with your list.

MailChimp’s interface is clean and uncluttered, making it simple for anyone to use. The design is also very flexible, which means you can easily change the look and feel of your email campaigns should you need to.

Salesforce CRM

If you’re looking to get extremely customized and don’t mind paying a bit more for the tool, then look no further – Salesforce CRM is the one you should try.

This is an incredible tool that combines a customer relationship management (CRM) system with a marketing automation platform. What this means is that Salesforce CRM allows you to create marketing campaigns and manage your leads/customers inside the same system – instead of having to go back and forth between tools like Google Analytics and Excel.

The thing that sets Salesforce CRM apart from other similar tools is that the platform was built with marketers in mind – which is why it holds the title of being the world’s #1 marketing platform. In addition to the ability to track leads and customers, Salesforce CRM allows you to create custom metrics andreports, segment your audience, and target specific groups of people based on criteria you establish.

HubSpot’s Marketing Platform

While it doesn’t have all the fancy features that Salesforce CRM does, HubSpot’s Marketing Platform is still a very popular tool among digital marketers and businesses – because it is extremely versatile.

This tool allows you to create and manage all of the same types of campaigns you’d use with a desktop application, like email marketing, social media marketing, and content marketing. The best part is that you can do this all from one place – which means less time spent back and forth between programs.


ConvertKit is an email marketing tool that allows you to create and manage email campaigns – with a little help from their inhouse experts. You can use their tool to easily send out emails to your audience, either once a week or once a day – depending on which plan you choose.

What sets ConvertKit apart from other similar tools is that it was designed with best practices for creating effective email campaigns in mind.

This means that instead of just spitting out emails with content from a lead generation website, you can actually use ConvertKit to build a mailing list and send out email campaigns that are much more refined and interesting to your audience.

Radian 6

Radian 6 is an all-in-one inbound marketing and customer service platform designed for small teams – like yours truly.

This tool streamlines the process of marketing and managing a business, which is why we consider it to be the best of its kind. What makes it different from other similar tools is the fact that it was designed with marketing and sales cycles in mind – which helps make the whole process much easier.

This tool incorporates marketing automation, landing page creation, lead generation, and SMS (short message service) marketing into one platform – and simplifies the process of getting these results.

The best part is that Radian 6 was built with entrepreneurs in mind – which is why it holds the title of being the world’s #1 business-to-business (B2B) marketing platform. If you’re looking for a tool that was built with marketers in mind and understand how crucial marketing is to the success of your business, then Radian 6 is the one you should try.