In any industry, getting the word out about your product can be extremely challenging. In digital marketing, the challenge is compounded by the fact that customers are more likely to find what they’re looking for on the web than they are to visit a traditional marketing website.
While traditional marketing methods like TV commercials and billboards are effective, they have their drawbacks. TV commercials require a lot of preparation and can be expensive to run. Billboards, while effective, have a fairly limited audience and require a lot of upkeep.
That’s why digital marketing channels like paid ads online and social media are so appealing. You can put up a simple landing page with a few forms to collect contact details and have an immediate audience. You can then segment that audience based on interests, behaviors, and demographics to target the right person at the right time with the right message.
You can use tools like Google Analytics to track the results of your online marketing endeavors and determine the effectiveness of various campaign strategies. You can also examine the performance of webpages and social media channels to understand how effective each marketing channel is in getting you the results you’re looking for.
Paid advertisements, or online ads as they’re often referred to, allow marketers to target the right audience and display advertisements in the right places. The benefit of paid ads is that you can target the right audience by drawing on various demographic, psychographic, and behavioral variables. This, in turn, can lead to more effective campaigns that generate greater revenue.
Demographics, Psychographics, and Behavioral Analysis
With most modern advertisers moving toward data-driven marketing and using tools like Google Analytics to measure the effectiveness of their campaigns, demographics, psychographics, and behavioral analysis have become really important variables to consider when planning your marketing strategy.
What are demographics? They’re simply the characteristics of a group of people. In the case of marketing, you might want to target women between the ages of 35 and 54 who live in suburban areas and have a household income greater than $100,000 a year.
What are psychographics? These are characteristics derived from a person’s behavior. For example, you might want to target people who visit your site because they have an interest in health and wellness related topics. You can then segment them based on whether or not they’ll be likely to purchase your products or services.
What are behavioral analysis questions? These are questions that allow you to examine the behavior of your prospects and gain more insight into what they’re looking for. For example, you might ask yourself questions like: (1) What happens when someone visits my website? (2) What are they doing on my site? (3) How can I retain them as leads and grow my business?
Get the Word Out
The main thing to keep in mind with any form of marketing, whether digital or traditional, is getting the word out. You can’t expect to succeed if you don’t tell anyone about your product or service. There are plenty of ways to do this, but arguably, none is more effective than online classified ads. Here’s why:
- It’s cost-effective. You can start a classified ad campaign for as little as $5 a day with Google Advertisements. That’s all you need to get going. You don’t need a fancy website or expensive software
- You can target the right audience. With online classified ads, you can target the right audience based on demographics, psychographics, and/or behavioral analysis
- It’s a long-term strategy. The cost of running a classified ad campaign is minimal, and you know you’ll get the results you’re looking for. As Google Advertisements states, “You pay only when someone clicks on your ad. There’s no upfront cost to run a classified ad campaign on Google.”
- It’s flexible. You can change the content of your ads at any time. In the event that your product or service changes, or if you decide you want to test a new ad campaign, you can modify your ad quickly and easily.
Marketing to Millennials via YouTube
The millennial generation, also known as Generation-Y, could prove to be the most lucrative customer segment for your business. After all, they’re the ones who grew up with the internet and social media and have never truly been offline. This means they’re constantly searching for information, engaging with content, and establishing relationships online. From a marketing perspective, this is a goldmine.
If you want to market to millennials, start by creating compelling content that will keep them engaged. Create video blogs to showcase the features of your product, interview successful business owners, or showcase how to grow a business legally and ethically. You can also use popular social media platforms like TikTok, where users are typically between the ages of 18 and 24, to engage with your audience and establish relationships.
Use SEO To Your Advantage
You might be wondering why I’ve devoted an entire paragraph to marketing strategies when SEO, or search engine optimization, is such an effective tool for driving traffic to your website. The answer is simple. SEO improves the rank of your site when individuals perform searches using search engines like Google or Bing. You can use SEO to your advantage by incorporating keywords and phrases into your content.
For instance, if you sell health and wellness products, you might want to optimize your website recipes for weight loss or for treating arthritis and other conditions. When someone performs a search using keywords or phrases like “best green smoothies for weight loss” or “How to make the perfect chocolate cake”, your website will show up on the first page of results.
Since more and more businesses are moving to digital marketing and embracing the power of SEO, it’s a good idea to learn the ropes. Create SEO-friendly websites with clean, semantic HTML, use common keywords in your content, and ensure that your anchor text is relevant and tied to each individual link. With careful planning and strategic linking, you can ensure that your website content always ranks highly in search engine results.
Getting the word out about your product or service can be challenging. However, with a little planning and research, you can develop marketing strategies using various online tactics that can prove to be highly effective.