If you’re a student in Germany and looking for work opportunities, you’ve probably considered exploring the field of online marketing. The UK-based International Marketing Association (IMA) forecasts that by 2022, 44% of all jobs will be related to marketing.
In the next few years, the demand for digital marketing professionals in Europe will grow by around 20%.
There are various paths you could take to become an online marketer, from which specialization you should aim to choose. Depending on your career goals, you could train to become one of the following:
A Content Marketer
A content marketer is someone who creates content for digital marketing platforms such as websites or blogs. The content could be text, images, video, or audio, and is usually used to attract, engage, or persuade customers. You might become a content marketer if you enjoy creating and designing content, and you want to become a freelancer or a company employee.
You could specialize in SEO content marketing, where you would use your technical knowledge to improve the visibility of a business’ websites on search engines like Google. To become an SEO content marketer, you would need to complete a bachelor’s degree in marketing or business administration, as well as gain work experience in a digital marketing agency.
An Online Marketing Manager
An online marketing manager is primarily a strategist who plans and manages marketing activities across all digital platforms (e.g. websites, social media, email marketing, and performance marketing).
Performance marketing is a type of marketing that focuses on getting and keeping customers, as well as growing a business’ presence online.
You could become an online marketing manager if you enjoy planning, analyzing, and optimizing marketing campaigns across different channels, and you want to become a freelancer or a company employee.
To get started, you need to have a bachelor’s degree in marketing or business administration, as well as relevant work experience. You could then move to Austria and apply for membership of the Austrian Marketing Association (ASEMA).
An E-commerce Marketer
An e-commerce marketing manager is someone who promotes and builds online stores, and offers customer acquisition campaigns through various digital marketing platforms, such as SEO, PPC (pay per click), and social media.
You can specialize in SEO e-commerce marketing, where you would use your technical knowledge to improve the visibility of a business’ online stores on search engines like Google. You could also become an e-commerce marketer if you enjoy creating and designing e-commerce stores, and want to become a freelancer or a company employee.
You need a bachelor’s degree in marketing or business administration to get started in e-commerce marketing. After completing your studies, you can then apply for membership of the German Marketing Association (DHMO), which will grant you access to the country’s largest online marketplace.
A Digital Marketing Specialist
A digital marketing specialist is someone who develops digital marketing strategies and delivers marketing programs using various toolsets such as email marketing, web analytics, and social media. They work with brands, retailers, and agencies to create marketing solutions that fit each business’ needs and goals.
You can become a digital marketing specialist if you enjoy analyzing existing customer behavior, and using that data to inform your strategies. You could then become a freelancer or a company employee.
To get started, you need to have a bachelor’s degree in marketing or business administration, as well as relevant work experience. After completing your studies, you can then apply for membership of the Austrian Marketing Association (ASEMA), the German Marketing Association (DHMO), or the Swiss Association for Marketing and Management (SEM).
A Social Media Marketer
A social media marketing specialist is someone who builds and manages social media accounts, growing, engaging, and retaining a following on various platforms like Twitter, Facebook, and LinkedIn.
To become a social media marketing specialist, you need a bachelor’s degree in marketing or business administration, as well as relevant work experience. After completing your studies, you can then apply for membership of the German Marketing Association (DHMO).
A lead generator is someone who searches for and qualifies potential customers for a product or service, and creates awareness of an organization or business on social media platforms.
To get started, you need a bachelor’s degree in marketing or business administration, as well as relevant work experience. After completing your studies, you can then apply for membership of the German Marketing Association (DHMO), which will grant you access to the country’s largest online marketplace.
An Online PR Specialist
An online public relations (PR) specialist is someone who creates, builds, and manages public relations campaigns for businesses. They work with brands, retailers, and agencies to create marketing solutions that will attract, engage, and retain customers.
You can become an online public relations specialist if you enjoy creating and implementing PR campaigns, and want to become a freelancer or a company employee.
To get started, you need a bachelor’s degree in marketing or business administration, as well as relevant work experience. After completing your studies, you can then apply for membership of the International Federation of Accountants (IFAC), the Austrian Marketing Association (ASEMA), or the Swiss Association for Marketing and Management (SEM).
A Digital Marketing Agency Manager
A digital marketing agency manager (sometimes abbreviated to simply agency manager) is someone who leads a digital marketing agency, which is a company that provides services related to marketing, advertising, and branding for businesses.
You can specialize in SEO, PPC, or content marketing for digital marketing agencies, and apply for membership of the German Marketing Association (DHMO).
If you’re a student in Germany and looking for work, you could consider exploring the field of online marketing. There are various paths you could follow to become an online marketer, from which specialization you should aim to choose. Depending on your career goals, you could train to become one of the following:
- A content marketer
- An e-commerce marketer
- A digital marketing specialist
- A social media marketer
- An online PR specialist
- A content agency manager
- A digital marketing agency manager
Each one of these roles is quite different from the next, and it’s important to research which one will suit you best. If you don’t yet know where you might fit in, take a look at the plentiful job opportunities that await you in Germany in 2022.