Buying products and making purchases online has become the norm. But why should buying online be limited to one platform? With the rise of mobile shopping, customers can access information and make purchases from anywhere. As a business owner or marketer, how can you ensure that your customers feel confident making purchases from your website, even when they’re on the go? One option is to harness the power of online marketing and digital marketing to increase engagement and drive revenue.
The Three Phases of Digital Marketing
To reach your customers where they are, you’ll want to implement a digital marketing strategy that extends beyond just SEO and PPC (pay per click). You’ll want to analyze social media usage and take into account other platforms like podcasting and email marketing. In addition, you’ll want to look into the purchasing cycle to find opportunities to up-sale products or offer discounts to drive revenue and growth.
To get started, you’ll want to examine your current marketing strategy and determine which channels and methods you’re using. This will help you figure out what’s working and what needs to be changed. Take some time to examine your SEO, content strategy, and digital marketing performance using Google Analytics. With this information in hand, you’ll be able to create a plan for the future.
Why Online Marketing Works
To begin with, let’s discuss some generalities about online marketing and digital marketing. As the name would suggest, online marketing is everything related to marketing activities that take place online. This can include email marketing, content marketing, and display advertising. When customers search for products or services online, they’ll see advertisements for multiple companies in a single search result. Because of this, online marketing is often referred to as “multichannel marketing.”
Traditional vs. Digital Marketing
Traditional marketing is still very much alive and well. However, because of the immense power of mobile devices and the Internet, many businesses have shifted their efforts to online marketing and digital marketing. This is evidenced by the fact that the cost of a single ad on a mobile device can be less than the cost of a single ad on the web. Additionally, since mobile users are typically more engaged with content than they are with ads, content is often the best way to attract, acquire, and retain customers.
Types of Content
To engage customers, you’ll want to create content that is both relevant and interesting to your target audience. However, because mobile users have so much space at their fingertips, you’ll want to make sure that your content is mobile-friendly and accessible on all devices.
When developing relevant and interesting content, you need to consider what your customers want and need. Ask yourself questions like, “What do my customers search for most frequently?” “What questions do they ask about my products or services?” “What do I hope they will discover that I offer as a solution to their problem?”
Creating and publishing fresh content frequently is also advisable. The more frequently you update and republish content, the more likely readers are to come back for more. When developing content for digital marketing, keep in mind that search engines like Google push content that is frequently updated.
How to Create Unique Blog Posts
To effectively use content in your marketing strategy, you’ll want to create unique blog posts for each channel. This will help you establish authoritative voice and position yourself as an expert in your industry. When creating unique blog posts, consider what makes your content special and what sets you apart from other businesses in your industry. The more unique you can make your blog posts, the more chances you’ll have of becoming extraordinary.
Building a Successful Blog
To create content that is both relevant and interesting, you’ll want to start a blog. A blog is an online platform that allows you to share and distribute content that is both fresh and authoritative. If you want to create a successful blog, you need to consider several key points:
- Have a clear idea of what you’ll write about.
- Choose a niche.
- Build a community.
- Be consistent.
- Test, test, and test.
- Build a following.
- Use keywords in your article’s content.
- Use a good quality image
- Create engaging and unique content.
- Interact with your audience.
- Use social media to promote your blog.
- Use email marketing to stay in touch with your customers.
Use Analytics To Its Full Potential
To determine the effectiveness of your digital marketing and online marketing strategy, you’ll want to examine several metrics. The first is website traffic. Using tools like Google Analytics, you can examine the traffic to your site and figure out how people found your site, what they’re looking for, and how you can best improve your SEO to gain more traffic.
The next important metric to examine is conversion. Using a tool like Google Analytics, you can examine the actions that took place on your site after a visitor arrived. For example, did they come to your site, read an article, or make a purchase? By identifying conversion points, you can decide what content, design, and copy are working and what needs to be changed to increase conversions.
Once you’ve determined the effectiveness of your digital marketing and online marketing strategy, it’s time to revisit what you’ve learned and create a plan for improvement. By constantly examining and analyzing metrics like website traffic and conversion, you’ll be able to determine what worked, what needs to be changed, and how you can effectively grow and operate your business.