Nowadays, being “digital” is not something that separates you from the rest of the world – it’s something you have to be a part of. According to HubSpot Blogs research, 74% of customers prefer to research products and companies online before buying – and 71% of consumers want to learn more about brands through digital marketing.

In today’s fast-paced digital world, marketing across all platforms – web, mobile, social – is critical to ensuring your business’ digital footprint is prominent and consistent. The need for businesses to have a single view of customers, coupled with the ever-changing marketing landscape, means marketers need to continually learn and evolve.

Here, we’ll discuss the five most in-demand digital marketing job roles and the learning opportunities that come with them.

Digital Marketing Strategist

The role of a digital marketing strategist is to marry business goals with a marketing plan – which includes analytics, segmentation, targeting, and digital strategy. This person is essentially a digital marketer who has taken on the role of a strategist, analyzing data and creating action plans based on what they learn.

A marketing strategist can advise business leaders on marketing budgets, identify new markets and channels, and recommend programs to maximize the reach of their marketing messages.

Digital Marketing Expert

A digital marketing expert is someone who has significant knowledge in digital marketing and uses that knowledge to generate effective and engaging marketing campaigns.

The role of a digital marketing expert is to plan, establish, and review effective digital marketing campaigns – from analytics through to execution. They should be able to provide strategic marketing directions, design and implement marketing plans, and review the results of campaigns to determine effectiveness.

A digital marketing expert should be able to plan and establish digital marketing campaigns, using various tools such as HubSpot, Marketo, and Crimson to name just a few.

Digital Marketing Manager

A digital marketing manager is the person responsible for the day-to-day management of a digital marketing campaign or program.

The role of a digital marketing manager is to plan, supervise, and review all the digital marketing activities – from analytics through to execution. They should be able to provide strategic direction for the business and assist in the day-to-day running of the marketing department.

A digital marketing manager is responsible for the success of a digital advertising campaign or program and should be able to demonstrate that they have full ownership of the marketing strategy, campaign design, and execution process. This includes being able to provide guidance on the marketing budget and assessing the performance of the campaign or program.

Content Marketer

In today’s world, content is KING and the following three roles are his most loyal and trusted soldiers:

• Content producer – someone who creates content for online/offline marketing campaigns
• Content marketer – someone who decides what content to produce and promote, using various online and offline marketing platforms
• Content scheduler – someone who plans and implements content schedules across marketing platforms

A content marketer is someone who creates and promotes content for online marketing campaigns. Content marketers are responsible for creating compelling content for websites and social media platforms, using the right language and the right images – all to ensure they attract, engage, and persuade audiences. They then convert those potential customers into paying customers by creating bespoke content for each of the marketing channels – from websites to social media.

A content marketer should be able to plan and implement content strategies across online and offline marketing channels, creating content for different platforms – including websites, social media, and email marketing.

E-Marketing Manager

An e-marketing manager is someone who plans and sets up digital marketing campaigns using online marketing platforms – including landing pages, banners, ads, and email marketing.

The role of an e-marketing manager is to plan, establish, and review online marketing campaigns, using various tools such as Marketo, HubSpot, and Google AdWords to name just a few. They should be able to provide strategic direction for the business and assist in the day-to-day running of the marketing department.

An e-marketing manager is responsible for the success of an online marketing program and should be able to provide guidance on the marketing budget and assessing the performance of the program.