As the old saying goes, “A picture speaks a thousand words,” and the data behind it proves this adage perfectly. A picture is worth a thousand words, and when it comes to getting your product or service noticed online, a video probably means even more. Videos aren’t just used to showcase products and services; they can also function as valuable online marketing tools, helping you establish your brand identity, explain complex concepts in a clear and straightforward manner, and engage with potential customers. Plus, people have shorter attention spans than ever before, so being able to keep people’s attention for a short period of time is increasingly critical.

Why Videos For Marketing Purposes?

It’s no secret that consumers want to be well-informed about products and brands they are planning to buy, and research shows that video is the most effective way of delivering this information. Videos give you a real-life example of how your product or service works, allowing you to explain how it will benefit the person viewing it. Video is also valuable because it enables you to demonstrate your product or service in action, which can help reduce customer apprehension and promote a more favorable impression.

Why Should You Make Use Of Video In Your Marketing Plan?

According to HubSpot Blogs research, consumers prefer to learn about products and services through videos, rather than simple text content or overly decorative graphics. In addition, videos enable you to show customers how your product or service will solve their unique problems, giving you the opportunity to explain how it is different from the competition. Videos also work well for demonstrating the quality of your products and services, as well as for promoting your brand identity.

How To Create A Video To Market A Product Or Service

There are several ways you can use video in your marketing plans, but you first need to determine if video is the best approach for your specific situation. You can start by considering the size of your target audience; are they primarily located in the U.S. or internationally? Many e-commerce platforms, such as Shopify and GoDaddy, provide tools for creating videos without needing to break the bank. However, if your target audience is mainly made up of consumers located in different parts of the world, you may want to consider producing an English-language version of your video, which can be used globally.

Short-Form Videos

Short-form videos are ideal for drawing in viewers and keeping their attention, and you can use a variety of free tools to create them, including TikTok and Instagram. To keep viewers engaged, create short-form videos around current events, popular culture, or real-life stories.

Long-Form Videos

If your target audience is primarily located in the U.S., you may want to consider creating a long-form video, which typically has an extended introduction, an explanation of the problem, a solution, and a demonstration of the product or service in action. Using an e-commerce platform to create your video is highly recommended for long-form videos, as you then have the ability to add product imagery, videos of each step of the process, and a final product video at the end. In the U.S., consumers are most familiar with the length and format of TV commercials, so if you want to create a video to attract American audiences, you may want to consider following the lead of big brands and adopting a format similar to a TV commercial.

The Evolution Of Video In Marketing

The video landscape is changing, and consumers are driving the innovation. If you want to keep up with the times, you may need to consider creating different types of videos to suit different platforms and attract the audiences you need to reach. For example, if you want to attract people in Asia, you may want to consider creating a video in an audio-visual format such as manga, which can be read as text and viewed as images.

When it comes to attracting and engaging with customers, video is the ultimate win-win. Not only can it help with marketing and selling your product or service, but it also provides you with a new and exciting platform to interact with potential customers through live chat, email, and social media.