Selling digital products online is gaining popularity, and with good reason. These platforms allow you to build a community quickly, and allow you to connect with potential customers in a more personal way. In this article, we will discuss the various benefits of selling digital products online, and how you can use Shopify to rapidly scale your eCommerce store.
Why Should You Start An Online Store?
There are a number of advantages to selling digital products online. First, it’s the best way to reach the majority of the world’s population. With Shopify’s global audience, you can potentially connect with billions of customers. Second, online stores give you the opportunity to learn more about your customer base. By understanding their needs, wants, and goals, you can better position yourself to serve them with the right products. Finally, with the right marketing and strategy, you can exponentially grow your business.
The Growing Popularity Of Online Stores
The popularity of online stores is truly remarkable. According to Google Trends, searches for “eCommerce store” have increased by 500% in the last year. Furthermore, over 80% of Google searches are now focused on finding the best eCommerce store.
The search traffic from Google is just one metric that can shed light on the growing popularity of online stores. Across social platforms such as Twitter and Facebook, consumers are also increasingly searching for ways to discover and order products online. With countless online stores, local marketplaces, and automated ordering, the world of e-commerce continues to evolve.
The Various Benefits Of Selling Digital Products Online
Selling digital products online has numerous advantages, not the least of which is the speed at which you can reach potential customers and gain traction in your industry. These benefits give you the ability to develop a loyal customer base and retain them for life.
First, it’s the best way to reach the majority of the world’s population. With Shopify’s global audience, you can potentially connect with billions of customers. Second, online stores give you the opportunity to learn more about your customer base. By understanding their needs, wants, and goals, you can better position yourself to serve them with the right products. Third, you can exponentially grow your business by establishing yourself as an expert in your industry. Finally, with the right marketing and strategy, you can significantly expand your reach and gain an edge over your competitors.
How To Build An Online Store In 21 Days
What if I told you there was a way to build an online store in less than 21 days? That’s right, with Shopify you can launch a professional looking store in under a week. Once you’ve created your store, you can begin taking orders, and shipping products to customers throughout the world. Building an online store with Shopify is as easy as ABC.
To get started, navigate to your Shopify dashboard, click on “Products”, and then click on the “plus” symbol in the upper right corner of the page.
Next, you’ll see a page with all available products. On this page, you can either choose an existing product, or click on “Get New Product” to see a list of the products that Shopify has available for your store.
Once you’ve selected a product, you’ll see details about the product, including a picture, description, and pricing. If you’ve decided to create your own product, you can add more details, including keywords and descriptions for both your product and category. If you’ve chosen an existing product, you can click on “Edit” to add more details or choose “Save” when you’re done.
Get Your Hands On The Most Popular And Upcoming Technologies
Shopify is always looking for ways to make your life easier, which is why they provide integrations with countless third-party apps and platforms. As a result, you can take advantage of the most popular and upcoming technologies from Google to Shopify itself. When you use these tools and APIs to connect with customers, delivery options, and more, you can significantly increase your conversion rates.
Create A Store That Scales With You
When you set up shop with Shopify, you’re given the option to select either a free or paid account. The paid account gives you access to advanced features, such as product variation, reorder buttons, gift cards, and more. As a result, you can create a store that easily scales with you. If you decide at a later date that you’d like to offer a different product, or add another product to your store, you can simply download the store’s code, and upload a new product, and/or adjust the pricing for existing products. In less than an hour, your store will be ready to serve customers (with a small delay depending on the time of day).
Use The Power Of Global Search To Your Advantage
One of the most significant advantages of having your own online store is the ability to take advantage of global search engines such as Google. When potential customers are searching for your product, the first thing they’ll see is your website, and possibly a product or two. If you’ve opted for the free account, you’ll have a basic store that looks very much like the one above, but with limited functionality. If you’ve decided to pay for Shopify’s premium account, you’ll have all the functionality of a pro-account, and you can take advantage of all the tools and integrations available, including Google Adwords and Analytics, Inbound Marketing, E-commerce, and much more.
The Many Ways To Market Your Online Store
Marketing is one of the cornerstones of any successful eCommerce store. The good news is, with Shopify you’ve got countless ways to market your store, both online and off. When someone clicks the button to visit your site, the first thing they’ll see are text-based ads, similar to those you’d see on a regular old website.
If you’d like, you can also integrate Google Adwords to gain access to proven marketing techniques that can significantly increase your conversion rates.
The world of eCommerce is constantly changing, and with these changes come new opportunities for entrepreneurs like you and me. In the next section, we’ll discuss how you can use Shopify to rapidly scale your eCommerce store.
How To Use Shopify To Rapidly Scale Your ECommerce Store
Now that you’ve built a small business with a digital product, the next step is to figure out how to scale it. If you’re looking for a platform that can quickly and easily scale with you, Shopify is the answer. To get started, visit https://shopify.com/ and click on the “Sign up” button to create an account. Once you’ve created your account, you’ll see a landing page similar to the one below.
As you can see, the layout is clean, and the color scheme is pleasant (if a bit on the dull side). If you can keep your users happy, and drive enough sales, you’ll quickly see your business grow.
Key Features Of Shopify’s Premium Account
The good news is, as a small business owner, you don’t need to have a premium account to make your store a success. If you decide to go this route, however, you’ll have access to a number of powerful features that can help you grow your business.
First, you’ll get a free basic store with less than a dozen products. If you decide this isn’t enough, you can upgrade to a premium account for as long as you want, without having to pay a cent. Second, you can take advantage of all the tools and integrations available, including Google Analytics, Inbound Marketing, and much more.
Why Not All Affiliate Programs Are Created Equal
Now, let’s say you’ve decided to go down the route of affiliate marketing, and you’ve joined an affiliate program which pays you for each product you recommend to a customer (at no additional cost to the customer). If you meet the required criteria (e.g. making a purchase within a certain period of time), the affiliate program will pay you a commission for each sale you make. For example, let’s say you sell products to customers that spend $100 or more and meet the required time frame, you’ll earn $10 per sale.
The great thing about this form of marketing is, you don’t need to have a large marketing budget to get started. In fact, you don’t need to spend any money at all, you can simply set up a sales funnel, and gain traction quickly.