The world of digital marketing is constantly changing. New tools emerge, creating new opportunities for marketers.
Whether you’re new to digital marketing or simply want to try something new, these are the top 10 ways to grow your business online.
1. Create compelling content.
In today’s world, people are more likely to seek information online than they are to visit a physical store. That means businesses must have a digital presence to attract potential customers.
Creating compelling content isn’t difficult. You just need to know what makes your product or service special and what will make the reader or viewer interested in what you have to offer. A good place to start is with a case study or an informative piece on your company.
You may not believe it, but the form of content you use and the way you present it heavily affects your marketing success. When crafting content for online marketing, you need to keep several things in mind. First, make sure everything is properly attributed. Second, make sure you’ve covered all the necessary steps necessary to understand the subject matter. And finally, make sure you’ve built a trusting relationship with the reader by being open and honest.
2. Use keywords in your headlines, descriptions, and blog posts.
When you post on social media sites, you’ll often see these three headers near the top of your story:
Title
Description
Keywords.
What are keywords? They’re words or phrases that people use when searching for content on websites like Google or Bing. When someone clicks on a result from a search engine, they’re often presented with more than one option. If someone happens to click on the headline of your blog post, they might be presented with 10 other blogs before they reach your page. If you want your blog post to be found, you’ll need to incorporate keywords into your headline, description, and occasionally your content.
To find the right keywords, you’ll need to enter a few words or phrases that describe your content in the most concise and accurate manner possible. Once you have your list of keywords, you can use a tool like Google Keyword Planner to find what people are actually searching for and to see how many times each keyword is used in monthly searches. You can even set up automated alerts from Google Keyword Planner when new keywords are used in searches.
3. Measure the success of your digital marketing.
Now that you have a decent amount of content published online, you need to step back and see what’s working and what’s not. The most effective way to do this is with analytics tools. These allow you to track the performance of each piece of content you’ve published, allowing you to determine what’s resonating with your audience and what needs to be changed or adjusted to improve future results.
You may find it difficult to believe, but having content published online that isn’t performing well isn’t a bad thing. In fact, it’s quite the opposite. When you have a lot of high performing content but lack of performance in other areas, it can mean that your brand is quite versatile and can perform well across multiple platforms.
4. Get active on social media.
Social media is one of the most effective ways to do online marketing. Not only does it allow you to connect with hundreds or even thousands of people, but it also provides you with the ability to track the performance of your content over time. To get the most out of your social media activity, you need to be active on at least three platforms: Twitter, Instagram, and LinkedIn.
It’s important that you’re not over-the-top with your activity on these platforms. Just enough to make sure that you’re consistently reachable and that your content is visible to your audience without being spammy.
The best thing about social media is that it allows you to measure the performance and success of your content over time. This means you can determine what’s working and what needs to be changed or removed to improve your results. For example, if your Instagram photos are performing well but your Twitter bio isn’t, you might want to focus more on the former.
5. Test different forms of content.
In today’s world, people are more likely to seek information online than they are to visit a physical store. That means businesses must have a digital presence to attract potential customers.
Testing different forms of content is very important when trying to figure out which one resonates with your audience the most. For example, maybe video is the most effective way to reach your Instagram audience, but you have trouble getting people to leave the comfort of their homes to visit your physical store. In that scenario, it might be a good idea to try using video to tell the story of your company, products, or services.
Sometimes the simplest content works best and can get the job done. Sometimes trying to be funny can end up being a mistake. To find the right tone for your content, you need to experiment with different forms and see which one resonates with your target audience.
6. Use websites to grow your business.
We’ve established that people are more likely to seek information online than they are to visit a physical store. This is why it’s important to have a website. A lot of the information people seek online can be found on your site, and if you’ve built a good brand, people will come back for more.
A good website does more than just display content. It can also be a place for people to enter their email address and find out more about your company, products, or services. If you want to grow your business online, you need to have a functional and mobile-friendly website. People will also need to be able to find your site easily.
7. Create email marketing campaigns.
Whether you have a website or you simply want to try something new, email marketing is a great way to gain more followers and make more sales. People love getting special offers and finding out about new products via email. Creating an email marketing campaign isn’t difficult. You can simply create a mailchimp account and start using the powerful tool.
The key to a successful email marketing campaign is to identify your target audience and then craft an email that resonates with them. You can use a service like Hotjar to track the success of different email marketing campaigns you’ve created. With this tool, you can see all the emails you’ve sent out and the responses you’ve gotten. From there, you can learn a lot about your target audience’s interests and online behavior.
8. Post regularly.
Consistency is one of the most important factors in driving traffic and gaining credibility with your audience. When you post frequently and consistently, people will begin to think of you as an authority on the subject matter and may even come to trust you.
The more you post, the more people will want to check out your content. If you want to gain trust and credibility, you need to post frequently and consistently. Sometimes you’ll have great content, and for whatever reason, your Instagram account won’t perform well. In those situations, it’s important to post frequently on other platforms to keep people engaged.
9. Build a following.
If you want to do online marketing to grow your business, you need to have a following. Having a large group of people who have seen your work and are interested in what you have to say is invaluable.
One of the best ways to build a following is through Instagram. Many businesses have found great success on this platform because it’s so easy to use and it’s very visual. If you’re new to the platform, start by using the #sponsored tag to ensure your content is promoted but don’t sell.
To find your perfect Instagram hashtag, enter your platform of choice (Facebook, Twitter, etc.) and then enter the name of your business followed by the colon and then your hashtag. For example, the hashtag for my blog is #weddingbeezy because that’s my platform. My business is called Weddingbeezy, and I use the hashtag #weddingbeezy on all my Instagram posts.
10. Promote your business.
Last but not least, we have the important question of promotion. If you want to do online marketing to grow your business, you need to find the right outlets for your content. Some of the best places to promote your business online are: