10 Key Principles of Online Marketing Foundations

When it comes to marketing and advertising, the phrase ‘digital native’ has become a commonplace. Being ‘digitally native’ is described as being comfortable with using digital tools to engage with consumers and create marketing content. This has enabled marketers to adopt a ‘more digital’ approach and allowed them to become more agile and quick-footed in their approach to marketing.

Now, I’m not suggesting that being ‘digitally native’ equates to being ‘digital,’ but as a brand new entrant to the market place, you may find that being ‘digital’ offers a world of advantages when marketing your business.

1. Keep It Simple

Simplicity is king when it comes to marketing. Striking while the mind is still fresh and the chances of someone having forgotten what you’re trying to promote are low is vital. The last thing you want is for a potential customer to leave your website and never come back because they’re overwhelmed by excessive information or complicated language.

2. Focus On The Basics

This principle states that you should only be focusing on the basics when marketing your business. Essentially, what this means is that you should only be targeting the most popular search terms and keywords (often determined using tools like Google Keyword Planner, which is free to use) and should avoid overcomplicating your approach. When a business overcomplicates how they market themselves, it can often lead to convoluted strategies that end up being confusing and ineffective. Keeping things simple is one of the best ways to ensure that you’re hitting the right audience and communicating effectively with them.

2. Create Videos To Explain How Your Product Or Service Works

While text can be incredibly powerful and effective in marketing, video content is also vital. After all, consumers are more likely to learn something from a video that they aren’t able to process effectively in text. Additionally, people like watching videos because they are often more entertaining and easier to understand than text-based content. For these reasons, creating videos to explain how your product or service works is essential.

You can use a service like Storyboard to quickly and easily create engaging short videos outlining the features and the benefits of your product. These videos can then be uploaded to various platforms such as YouTube, where they can reach an audience that might not have heard of you before. Creating videos like this can help establish your credibility as a thought leader in your industry and allow you to showcase your capabilities and expert knowledge.

3. Use Search Engine Optimization (SEO)

Depending on how large your target audience is, you may want to consider using SEO to help boost your site’s visibility in search results. With SEO, you can work with a service like Storyboard to ensure that your content always shows up in the top search results when someone is searching for your product or service online. Search engine optimization can be a long and arduous process, so it’s important that you work with a service that is both knowledgeable and experienced.

4. Build A Brand

If you want to be successful in the online marketplace, you need to build a brand for yourself. This might mean creating a brand identity, designing a logo and establishing a set of brand standards (such as the way you want your emails to look or the type of content you want to produce). Establishing a brand also means creating a ‘voice’ for your business, which is essentially the way you want your customers to perceive you. When a business creates a brand for themselves, it often helps them stand out from competitors who don’t have a clearly defined identity.

5. Measure The Results Of Your Efforts

If you want to improve your marketing game, it’s vital that you measure the results of your efforts. Using tools like Google Analytics to track the traffic to your site and the conversions (i.e. the number of people who made a purchase after viewing one of your online marketing pieces compared to the total number of people who came to your site from a google search), can help you pinpoint the most effective channels of communication and determine the future direction of your marketing strategy. Additionally, by constantly measuring and evaluating your efforts, you can determine the effectiveness of various marketing tactics and choose the ones that work best for you.

6. Be Fierce Reporters Of Positive News

If you want to be successful in the online marketplace, it’s important that you be a fierce reporter of positive news. The key to getting favorable reviews and climbing higher in the search rankings is by publishing positive news about your product or service. This could be a review of your product that was incredibly positive, or it could be an interview with a top person in your industry who endorses you and your product. When customers learn of positive news through a review or an interview, they are more likely to be impressed and trust the content enough to use your product or service.

7. Choose Your Platforms Carefully

Depending on your product, you may want to consider using different platforms and channels to reach your audience. For example, if you’re creating content to sell clothing items, you may want to use platforms like YouTube or Instagram to gain the most traction.

On the other hand, if your product is digital marketing goods (such as a software product or a service that helps businesses market online), you may want to use platforms like Facebook or Twitter to promote your products.

8. Be Selective Of The Media You Use

If you want to be successful in the online marketplace, it’s important that you are selective of the media you use. The last thing you want is to spread your marketing budget across all forms of media without considering which ones work best for you. The key to being successful is by finding the right fit between your product and the media you use to promote it.

9. Be Proactive In Your Approach

If you want to be successful in the online marketplace, it’s important that you are proactive in your approach to marketing. This means that instead of simply responding to whatever comes your way, you should be actively looking for ways to attract potential customers to your site. The key to being proactive is by taking the initiative to generate leads and create sales.

10. Be Adaptable

Being adaptable is essential when it comes to marketing and being successful in the online marketplace. The phrase ‘being adaptable’ means that you should be able to change your approach (perhaps try a different tactic) when things don’t work out the way you expect them to. A business that isn’t adaptable often risks becoming stagnant, which can lead to them losing out on opportunities to gain customers or make sales.

Now, being ‘digital’ doesn’t guarantee that you’ll be able to replicate your offline success in the online marketplace. The nature of the beast is that Google, Facebook, and other search engines are designed with the unique purpose of finding the best results for any given search query. Meaning, if you want to promote your product or service using online marketing, you may need to adapt your strategy to fit the platforms and the structure of the internet.