How to Use Linkedin to Market Your Online Business

As an entrepreneur, you’re probably familiar with the stress that comes with running your own business. There’s never a dull moment, and it’s always full of unexpected challenges.

Your social media platforms are a great place to connect with potential customers. Many people use LinkedIn to keep up with professional developments and to discover relevant opportunities.

What if I told you there was a way to harness the power of LinkedIn to grow your business, regardless of your industry?

In this article, we’ll teach you the ins and outs of using LinkedIn to market your online business. We’ll cover everything from finding relevant prospects to engaging with them on your behalf.

The Basics Of LinkedIn For Marketers

If you’re reading this, it’s probably because you’re looking for ways to grow your business. LinkedIn could be a powerful tool to help you do that. Here’s a quick overview of what you need to know.


One of the first things you’ll notice about LinkedIn is that it’s extremely user-friendly. The platform is available on all major mobile devices and can be accessed from anywhere. You can also use it from a desktop computer via a simple and quick to follow login process.

The best part? You don’t need a lot of features to make the most out of LinkedIn. For marketers, the basics – networking, making connections, and following up with those connections – are more than enough. To get the most out of the platform, simply use these three steps:

1. Create a profile that represents your business.

You need to have a profile on LinkedIn to be able to use the platform. Every business owner, entrepreneur, and marketer should have a profile. You can add your website, blog, or any other relevant information to make your profile more engaging.

For example, if you’re selling business equipment, your LinkedIn profile could include links to your website and a few of your previous projects. Or if you’re a business consultant, your LinkedIn profile could link to your website, blog, and other platforms that you use to publicize your work.

2. Use your LinkedIn profile to engage with prospects.

Once you have a profile, you can start using it to connect with other individuals and businesses that you think could be valuable partners or customers.

You can do this with a traditional email marketing campaign, but you can also use LinkedIn to engage with potential customers via direct messages. For example, you could ask questions about the products they’re interested in or share helpful tips and tricks. You could also offer a free sample of your product or service and get them to sign up for your newsletter.

By engaging with your prospects via LinkedIn, you’re demonstrating that you’re a thought leader in your industry. It shows that you’ve performed extensive research into your niche and are using that knowledge to help your prospects. In return, you could gain access to a larger audience and make some money off your advice.

3. Use LinkedIn to follow up with leads.

Once you have a few leads, you can start using LinkedIn to follow up with these individuals and see how you can help them with their problems.

You could start with a brief email sequence that closes with a call to action. For example, you could email them and say:

“As you may be aware, X Prize is a competition that offers a $20,000,000 prize for whoever can create a self-sustaining city from scratch. It would be great to have your input on this, and I’m sure you have a lot to offer. If you’d like, I can get in touch to discuss this further.”

What’s important here is that you’re demonstrating that you’re a thought leader in your industry by collecting relevant contacts and leading them to believe that you can help them. You can also use your LinkedIn profile to keep track of these connections. You should do this for every industry and platform. It’s always good to remember that a LinkedIn profile is like a business card. You don’t need to overdo it, but you also don’t need to be shy about using it. And like business cards, LinkedIn profiles can be used to discover new opportunities and make new connections.

Where Can I Promote My Business?

While LinkedIn is a powerful tool, you don’t need to limit yourself to using its platform to grow your business. You can use other social media platforms like Twitter and Facebook to promote your business as well.

If you’re looking to build your customer base, you should consider using social media to do so. By engaging with your audience via a social media platform, you’re able to show your product or service in a way that reaches a wider audience. If you have a blog, you can also use it to drive traffic to your website or social media platform.

It’s always good to have a mix of platforms, so you can reach as many people as possible. If you do decide to promote your business on LinkedIn, you should consider using a tool like Hootsuite to manage your social media accounts from one place. Doing so can help you stay consistent with your messaging and keep track of all your social activities without having to check in with each account individually.

Why Should I Market On LinkedIn?

LinkedIn is one of the most popular social networks globally, with over 500 million active users. This makes it the perfect place to launch a marketing campaign. If you want to grow your business, you should consider using LinkedIn to do so.

Here are just a few reasons why.

A Place To Be Found

With so many people using LinkedIn, it’s becoming more and more important to make sure that your profile is up to date and contains relevant information. This ensures that you’ll be found when potential customers type in the key words that you’ve used in your profile.

If you want to build a successful business, you need to make sure that potential customers can find you when they’re searching for relevant information. Since LinkedIn is such a popular network with 500 million users, you’re sure to be found when someone’s looking for information about your industry. Ensure that your profile is up to date and contains all the necessary information. This will make a significant impact in terms of the amount of people that will find you when they’re searching for relevant content.

Gaining Thought Leadership

If you’re a business owner or manager and you’re looking to promote your business, you’re sure to notice that others are trying to outdo you in terms of gaining credibility. To counter this, you could establish yourself as a thought leader in your industry by publishing valuable content that’s helpful to others.

To do this, you need to make sure that you’ve built a strong LinkedIn account with a profile that’s engaging. From there, you can start using the platform to develop your following. Once you’ve built up a decent amount of credibility, you can then consider using your LinkedIn account to promote your business. Since your account is already fairly established, this will likely be a less costly and more effective strategy.

Customers, Patrons, And Clients

Depending on your industry, you may also want to consider using LinkedIn to create an audience of customers, patrons, or clients. To do this, you could start by identifying individuals in your industry that are influential and make a note of their names. From there, you could consider creating a marketing list consisting of all the individuals on that note and their contact details.

If you want to create an audience of customers, you can do so by providing valuable content that’s of interest to them. If you want to expand into a more intimate setting and develop an audience of patrons, you can do so by engaging with them on a personal level – which we’ll discuss in more detail below.

How Can I Get Started With LinkedIn Marketing?

You can start small and use the basics – connecting with existing contacts, publishing valuable content, and following up with those connections – to get your business online and visible. As you get more experienced, you can then consider promoting your business via paid advertising on social media platforms like Facebook and Twitter.

To get started with LinkedIn marketing, take a few hours and set up a profile for your business. Once you have a basic profile, you can start connecting with other individuals in your industry. From there, you can consider using the platform to develop a following and then consider using paid advertising to reach a broader audience.