With the increased utilization of VR and AR in marketing, it becomes crucial to seek certification. According to research conducted by the American Association of Advertising Agencies (4A’s) in collaboration with the American Advertising Federation, 89% of marketers reported that they would “use virtual reality in marketing events or promotions in the next year” and 85% said the same about augmented reality. If your company is looking to expand its presence in the market or is simply curious about the capabilities of VR and AR, then read on!
Why Certification Is Important
As a marketer, you’re bound to come across various platforms in your day-to-day work. Email marketing, web analytics, SEO, and social media – each of these platforms requires a different set of skills to be effective. Since the field is constantly changing, seeking certification is important. By obtaining a credential, you show that you have the skills needed to perform specific tasks effectively. You also show prospective employers that you are up-to-date with the latest technologies, which may also be required for the position.
What Is A Certificate Program?
A certificate program is simply an online course that is credited toward a certification. Many programs are available for VR and marketing specialists, with the majority of them allowing people to achieve their goal in less than 5 hours a week. Since these programs are usually self-paced, you can complete them at your own pace. This flexibility is ideal for people who already have a full-time job, schoolwork, or other responsibilities. It also makes these programs appealing to people who aren’t necessarily looking for a full-time role but want to expand their knowledge in the field or gain a competitive edge.
Which Certificate Program Should You Choose?
This is a tough question because there are a lot of good programs out there. Keep in mind that the curriculum of each program is different, so you need to make sure that you’re enrolling in a program that is relevant to your goals. If you’re looking for flexibility, then consider an online program that offers a certificate rather than a degree. Since certificates don’t require a lot of coursework, you can easily pick up additional units or take the program on a part-time basis. Alternatively, if you’re looking for a more traditional academic experience, then consider an on-campus program that offers a bachelor’s degree in marketing.
Which Job Will You Be Found For?
Your resume will speak for itself, but in order to succeed in the job market, you need to have the skills necessary to back it up. One of the best ways to do this is via certification. Having the ability to demonstrate your knowledge and proficiency in specific areas will give you an edge over the competition. The American Advertising Federation’s 2019 Direct Marketing Survey found that 55% of employers looked for job candidates with marketing certification, while 45% were looking for those without certification. In addition, 37% of employers reported that education was at least somewhat important in screening or making a decision about a job candidate.
You’ll find that many of the job opportunities in marketing are in brand management, campaign planning, and strategy. If you’re looking for a job in marketing and have a bachelor’s degree, you may consider a career in brand management. This is an area where employers are typically looking for job candidates with certification, so if you’re looking for a job in this area, then take a look at the various brand management certificate programs out there. You may also consider a program that provides you with campaign planning and management experience, which many employers look for. Strategy is always a popular choice for employers, so if you’re looking for a job in this area, then take into consideration the various certificate programs that can put you ahead of the competition.
The Difference In Quality
When comparing the various certificate programs available, make sure to keep in mind the difference in quality. The 4A’s have established a reputation for themselves as the experts in evaluating and certifying marketing education programs, and they make sure to only offer high-quality courses and content. As you may imagine, the cost of such a program can add up, so make sure to get the best value for your money. In addition, be sure to look for any certificates or degrees that are associated with a particular marketing specialty. For example, if you’re seeking a job in SEO or social media, then make sure that the program you’re considering is recognized by the Accreditation Bureau for Digital Marketing Specialties (ABDMS).
If your company is serious about expanding its presence in the market, then getting a VR & Marketing Certificate may be a good choice. These certificates don’t require a lot of coursework, and many reputable organizations, such as the American Advertising Federation and the American Association of Advertising Agencies, promote and encourage the use of these technologies in marketing. Since these technologies are constantly evolving, it is important that marketers and businesses keep up with the changes so that they can continue to utilize these technologies for their benefit.