You might be wondering if online marketing is right for your business. After all, it’s a relatively new sector and the competition is fierce. That’s why you might be tempted to stick with what you know – offline marketing. But, while you might experience some success with that, it won’t be easy to replicate. Especially since the advent of digital marketing.
So, what exactly is digital marketing? It’s the practice of marketing a product or service using digital tools and platforms.
While there are a lot of differences between online and offline marketing, the most obvious one is the reach. With an online presence, you have the potential to reach a global audience. Which means you can target a very specific audience – and potentially grow your business significantly – while also being present where your customers are and engaging with them directly.
With that in mind, let’s take a look at the top four benefits of digital marketing.
1. Global Reach
One of the biggest perks of digital marketing is the potential for global reach. Thanks to the internet, you can be present in multiple locations at once. And, since the world is a digital place, your content – whether you’re blogging or releasing a YouTube video – can be accessed from almost anywhere.
Even better is the fact that not all of your customers will be physically located near you. Thanks to digital marketing, you can potentially engage with every customer who visits your website. Whether they’re in Scotland or the South Pacific, you can be sure they’ll have the opportunity to learn about your business and become a customer. If you want to be successful, you have to embrace the global nature of digital marketing.
2. Instantaneous Awareness
Another major benefit of digital marketing is that you can instantly become aware of what’s going on. Thanks to social media, everyone and their dog is probably aware of your business. So, if you want to stand out, you have to ensure that your social media feeds are filled with engaging content – and you have to do that quickly.
To use a clichéd analogy, you have to keep up with the curve. If you want to stay relevant, you have to constantly engage with your audience – and rapidly become familiar with any trends that might arise. Additionally, you have to make sure that you’re providing value to your audience. Since they’re already aware of your business, you don’t have to beg them to learn more about you. Instead, you can provide them with valuable information that’s going to help them make more informed decisions about your products or services.
This is particularly important when you’re promoting a new product or service. If you want to gain trust and establish yourself as an expert – not to mention make some sales – you have to prove that you’re worth listening to. And the best way to do that is by being accessible and relatable. Another way to look at this is: when your customers are searching for information about your business, you have to appear to be the most interesting, easy-to-understand and trustworthy source of information.
3. Create Custom Tailored Marketing Campaigns
One of the things that makes digital marketing so appealing is the fact that you can essentially tailor the entire experience. Thanks to the incredible power of algorithms and the fact that the internet allows you to be really precise about your desires – both in terms of the products you want to promote and the forms of communication you want to use – you can have a really unique and individualized experience.
This kind of customization means that you can create marketing campaigns that are completely unique to each individual user. So, rather than having a one-size-fits-all approach towards your online marketing strategy – which is common – you can take into account all of the unique factors that make each customer tick. This includes things like their interests, what language they use, and what topics they’re most interested in. Not to mention the fact that you can track and analyze all of this data to gain deeper insights into your target audience.
4. Establishing Expertise
Even if you’ve been in business for a while, you can still benefit from a digital marketing campaign. The important thing is to establish yourself as an expert in your industry. And one of the best ways to do that is through digital marketing. Thanks to our #1 source of revenue analytics tool, we can reveal that online marketing is the BEST way to establish expertise. (Check out this blog post for more information about why revenue analysis is important in business.)
In short, whenever a prospect encounters your website, social media platforms, or email – whether directly or indirectly – they’ll be able to discover your expertise and trust that you have what they’re looking for. Additionally, as we mentioned above, you can tailor the entire experience to be perfectly suited to your target audience. This means you can establish yourself as an expert in your industry without being too general or without leaving out any important details. For example, you might write an email campaign that’s perfect for small business owners or entrepreneurs who want to learn more about marketing. Or, you could create a social media campaign aimed at aspiring fashion designers who want to learn more about designing clothes that will sell.
So, what are you waiting for? If you want to establish your expertise and take your marketing to the next level, consider moving towards a digital marketing strategy. You can start small and scale as you grow. And, for those interested in a more detailed look at how to digitally market your business, check out our reputable and reliable #1 source of business information, HubSpot.