Digital and Online Marketing Experience: What to Expect and How to Prepare

There’s no question that marketing in the digital age is changing the way we’ll approach and engage with consumers. With more than half the population already using social media platforms like Twitter and Instagram, the world of digital marketing is becoming more and more accessible to marketers of all kinds.

Thanks to social media, even small businesses can have a digital marketing strategy and execute it effectively. When it comes to digital marketing platforms, a common question is, “Which one should I use?” There are numerous platforms and tools, both free and paid, that can be used to build a digital marketing campaign.

If you’re looking for a no-cost platform that allows for all of the digital marketing tasks to be done manually, you should look no further. HubSpot is a customer relationship management (CRM) solution that allows for all of the marketing functions to be carried out from one place.

If you find that many of the tasks involved in digital marketing are time-consuming and require plenty of tech savvy, you might want to consider a paid option like HubSpot, which provides the basic functions of a digital marketing platform for $5 a month.

On the other hand, if you’re looking for a free platform, you might want to consider Google AdWords, which provides advertisers with a cost-effective way to gain access to millions of potential customers. Google AdWords allows users to literally build a campaign any way they want, which gives them the power to test different placements and keywords to see which ones work best for their particular business.

Key Takeaways

As a marketer, you’ll need to understand the ins and outs of each platform and tool so that you can effectively use them to your advantage. That’s important because the way you use the tools and what you do next depend on your own preferences and the way you envision your campaign performing. You can’t say exactly what results you’ll get with any one tool, but you can be sure that you’ll get results with enough use of the different platforms and tools.

Here are a few key takeaways from this blog post:

1. CRM And Marketing

With the vast majority of people already using social media platforms like Twitter and Instagram to connect with consumers, it’s vital that your business has a strategy in place to use these platforms and the services that spring from them to gain brand awareness, promote your products, and ultimately convert potential customers into paying clients. The best approach is to use social media to engage with consumers, provide them with value, and convert them into paying customers. To do this, you’ll need a CRM system capable of tracking all of your interactions across multiple marketing channels – including social media.

CRM entails collecting and managing customer information – such as orders, customer service requests, marketing campaigns, and sales – from top to bottom. It also provides businesses with the tools to stay in touch with existing and potential customers via phone calls, text messages, and emails.

Including marketing into the CRM mix means that you can effectively track all of your customer interactions, from initial contact through to the close of the deal. This gives you the power to analyze and interpret consumer behavior across physical and digital marketing channels.

2. Marketing Automation, Content, And Paid Advertising

Paid search ads, content creation, and SEO (search engine optimization) are all critical parts of a digital marketing strategy. Whether you’re running a PPC (pay per click) campaign, creating content to increase your SEO rankings, or paying for ads on social media platforms, you’re bound to have at least a little bit of everything involved in a successful campaign.

You’ll need to have a solid understanding of how each platform, tool, and aspect of your strategy work together. For example, do you want to use PPC (Pay Per Click) advertising to drive traffic to your site, or would you prefer to use SEO to move up the SERP (search engine results page) rankings?

While SEO is free, PPC costs you money each time someone clicks on an ad or performs a search to land on your site.

3. Mobile Marketing

With more than 75% of the world’s population already using mobile phones, it’s important to establish yourself as a digital marketing asset on mobile phones. Doing this means having a strategy in place to use the many tools at your disposal to connect with consumers on the go.

The first step is to establish mobile SEO and PPC (Pay Per Click) strategies, which will help drive traffic to your site from mobile searches. You can also take advantage of mobile marketing apps that connect with social media platforms like Twitter and Instagram, as well as email marketing platforms like MailChimp.

Mobile phones are a great way to access the internet, so it makes sense that marketers would want to establish themselves as a digital marketing asset on these devices. Doing this means having a strategy in place to use the many tools at your disposal to connect with consumers on the go.

What Is Digital Marketing?

If you’re looking to take your marketing performance to the next level, consider learning more about digital marketing. What is it?

Simply put, digital marketing is the use of marketing and communication tools and techniques through digital platforms (such as websites, social media, and mobile phones) to achieve marketing objectives.

The rise of digital marketing is evident in the vast number of digital platforms and tools that have been created for marketers to use. It involves using various methods and tactics to gain or maintain a competitive advantage in the marketplace, including advertising, SEO, content marketing, social media, e-commerce, email marketing, and CRM. To succeed as a marketer today, you’ll need to be equipped with the right tools for the job.

If you’re looking for a one-stop shop to carry out all of your marketing activities, consider HubSpot, which provides the basic functions of a marketing platform for $5 a month. With HubSpot, you can set up automated email campaigns, build landing pages, set up autoresponders, and more – all from one place. That makes it very convenient for businesses of all sizes to have a digital marketing strategy and carry it out effectively.

As a marketer, consider the following as you build out your strategy on behalf of your clients:


Understand and engage with your customers, not just your potential buyers. The best marketing strategies and tactics grow and evolve alongside the businesses that use them. To stay relevant and effective, your marketing strategy should reflect the needs, wants, and unique personalities of your target audiences.

The idea is to develop relevant and engaging content that inspires action, whether it’s a trial and error process or a complete overhaul of your marketing approach. From there, you can decide which content is most successful, build on that, and then create even more content that builds on what worked previously.

For example, if you’re a hotel and your strategy is centered around attracting more leisure travel to your destinations, you might want to create content about the beautiful weather and interesting locales that your city or village has to offer. This kind of content could be used in both traditional and digital marketing channels to attract leisure travelers to your location.


If your main focus is on selling products online, you might want to consider e-commerce for your strategy. E-commerce allows for the sale of products and services via websites and mobile phones. It can involve setting up a shop on e-commerce platforms like Shopify or Bigcommerce, or carrying out transactions on social media platforms like eBay or Etsy.

E-commerce is a key component of any digital marketing strategy, and it doesn’t come with any restrictions or limitations regarding where you can use it or what you can do with it. Essentially, as a marketer, you’re free to build and test marketing campaigns to see which ones work best for your particular product or service.

Content Marketing

If your main focus is on creating and distributing content to attract and retain customers, you might want to consider the value that this content can provide. In order to do this, you’ll need to build a library of relevant and engaging content that can be distributed across various platforms – including websites, blogs, and social media channels – to attract, engage, and retain customers.