The power of the internet to connect people and allow them to engage with each other in meaningful ways seems limitless. However, this connectivity comes with a bit of a digital divide. While everyone has access to the internet, not all devices are created equal. Indeed, some devices are so limited that they can’t even run a simple internet browser, and therefore, can’t take advantage of the amazing opportunities that the web provides.
For businesses, this is an issue of online marketing. Even if you’ve got a perfectly adequate device to access the internet, if it doesn’t have a decent camera, or don’t play video files well, then it’s essentially useless for internet marketing.
Thankfully, there are workarounds. One of the best and most versatile is Vodafone, who now offer an entire online marketing suite that enables you to target and engage with potential customers regardless of device.
In this article, we’ll look at the various tools and services that you can use to gain visibility online and grow your business.
Vodafone’s Free Blogger Blog
If you’re new to internet marketing, then Vodafone’s free blogger blog is an excellent place to start. All you need to do is register a free account and then click the Blogger tab at the top of the homepage to view all the blogs that the company has created for you.
Each of these blogs is completely free and open to the public. What this means is that anyone can read them. If you’re looking for customers, then these blogs are a great way to connect with potential customers.
If you’re looking for customers in a country other than your own, then these blogs are also a great way to target and engage with potential customers in your country.
Vodafone’s For Sale Blog
Vodafone also have a blog called For Sale that’s dedicated to helping people find the best deals available online. Using this blog, you can compare prices across different product categories to identify the best deals. For example, if you’re looking to buy a new smartphone, you can check out the best prices for various popular models by entering your smartphone’s details into the relevant form on the blog.
What’s good about this approach is that you’re not limited to a single device category or brand. You can compare prices for various smartphones, tablets, and laptops, because each form contains a list of the best prices available online at the time that you’re browsing.
Vodafone’s Review Blog
In addition to the free and For Sale blogs, Vodafone have a Review blog where they post articles about various products and services. What’s great about this approach is that you’re not only targeting consumers, but you’re also engaging with experts in the field. You can get valuable information from these articles, which you can use to improve your own marketing strategies.
The downside is that you need to read through a lot of articles to find the ones that are relevant to your niche. Still, it’s an excellent way to get familiar with many different brands and products.
Vodafone’s YouTube Channel
Another great way to engage with potential customers is to create helpful online guides and tutorials that teach them something new. For example, if you’re a fashion brand, you could create a YouTube channel where you answer frequently asked questions about clothing and accessories. Or, you could answer common queries about blogging or internet marketing.
The advantage of a YouTube channel is that it’s extremely low cost to create and maintain. You can use free tools from Google to build and upload your videos easily. And, since everyone can access and view YouTube videos, you’ll reach a wide audience.
The downside is that YouTube videos are often times quite brief. If you want to create a truly useful guide or tutorial for potential customers, then you need to make sure that it’s comprehensive enough to be interesting to someone who may not have the time to watch a full-length video regarding the topic.
Vodafone’s Blogger Analytics
With most blogging platforms, you’ll find a section that reveals a lot of useful information about your blog. One of the most useful tools for bloggers is Google Analytics. What this service does is monitor and track user behavior on your blog, including where they come from, what pages they visit, and how long they spend on each individual page.
What’s great about this tool is that it doesn’t require you to have a Google account. You can download the Analytics app and create a free account with a unique identifier that will apply to all your sites. From there, you can see key engagement metrics such as pageviews, time spent on each page, and bounce rates for different site sections.
The downside is that you need to have a pretty high level of technical know-how in order to make use of this tool effectively. Fortunately, the knowledge required to setup and use Google Analytics is quite basic and accessible. Still, if you’re looking for a one-stop shop for all your internet marketing analytics, then this is the tool for you.
In addition to the tools mentioned above, Vodafone also offer a Customer Relations Management (CRM) tool that’s accessed from their dashboard. What this tool does is keep track of your interactions with customers, whether these are incoming calls, letters, or emails. What’s great about this approach is that it allows you to follow up with customers afterwards if necessary.
The downside is that the CRM tool is only accessible via a web browser, and some people may not have the time to log on every day. Also, if you’re looking for a fully-integrated marketing tool that can do all the heavy lifting for you, then this option may not be for you.
Vodafone’s Website Builder
Taking a different approach, Vodafone also offer a bespoke website builder that enables you to create an easily updatable professional looking website in minutes. What’s great about this tool is that it can create fully functioning blogs and websites for you, as well as provide you with a range of premium-looking websites that you can add to your cart in order to build your ideal audience.
What’s good about this approach is that you’re not only providing customers with content, but you’re also giving them the tools to build their own websites. This means that you can rest assured that you’re not missing out on any traffic from online marketplaces such as Shopify.
The downside is that in order to use this tool effectively you need to be able to design websites and blogs yourself. While this may seem like a challenge for some people, it’s quite a realistic expectation for those who are determined to succeed in the world of internet marketing.
Hopefully, this article has given you an idea of some of the services that Vodafone provide. If you’re looking for a one-stop shop for all your web analytics and marketing needs, then Google Analytics may be the tool for you. Still, if you have a niche market and you know exactly what you’re looking for, then consider one of Vodafone’s custom website builders. And, if you want to create a helpful guide or tutorial for potential customers, then you can use YouTube to do so. Thanks for reading! We hope this article will help you in your quest for success online.