What would your customers think if they couldn’t find your company online? If they can’t find your website or Facebook page, they might assume that you don’t exist, or that you’re not willing to provide them with exceptional customer service. Both of these assumptions would be detrimental to your business. Fortunately, there are multiple ways for you to utilize social media to increase your online visibility and attract potential customers to your business.
Build A Following On Social Media
The first step to building your customer base on social media is to establish yourself as an authoritative voice in your industry. To do this, you must be willing to share consistently great content that provides value to your audience. Consider using platforms like Twitter, where you can talk directly to your followers, as opposed to the more traditional platforms like Facebook, Instagram, and YouTube, which are more suitable for broadcasting.)
As you grow your Twitter following, you’ll begin to notice that many brands and businesses will reposition themselves as a customer service hub for their industry. This is usually accompanied by a massive increase in the number of followers that they have. It’s essential to understand that Twitter is a sharing platform. The more you share, the more you’ll gain in value as a speaker in your industry. In other words, if you want to become a thought leader in your industry, you should consider that your success on Twitter is highly dependent on the amount of value that you provide to your audience.
To attract potential customers to your business and establish yourself as an authoritative voice in your industry, you can use the following strategies:
1. Create compelling content.
Creating compelling content involves using your skills as a copywriter to write words and sentences that will attract potential customers to your business. Consider using a freelance copywriter to scribe press releases, website content, and social media posts for you, as these strategies will help to draw in more leads and grow your business.
2. Build trust.
Once you’ve established yourself as an authoritative voice in your industry, you can begin to cultivate trust with your audience. This involves creating unique value that your customers can’t find elsewhere, and being responsive to their needs. Consider doing this via case studies, FAQs, reviews, or surveys. By demonstrating your expertise and knowledge, you’ll establish yourself as a trustworthy source of information. Additionally, you can ask your customers for suggestions on how you can improve their experience, and what you can do to better serve their needs. With a little bit of tact and some brilliant content marketing, you can begin to build up a following on social media. Then, when you have enough subscribers, you can begin to promote your business using a content strategy.
3. Use social media to get in front of your target audience.
Once you have a solid foundation of trust with your audience, you can begin to use social media to get in front of your target audience. To do this, you should consider using platforms like Twitter to share helpful tips and tricks, as well as valuable content that you’ve produced. Additionally, you can use platforms like Facebook, where you can create and engage with audiences, as well as Instagram, which is a fantastic platform for businesses, brands, and individuals seeking to grow their following.
4. Use SEO to gain more visibility on Google.
Last but not least, we want to talk about search engine optimization (SEO). SEO is the process of improving a website’s ranking in search results on Google and other search engines. To do this, you’ll want to focus on a few key areas to raise your website’s rankings, known as on-page SEO. These areas include the copy on your website and blog posts, and the meta information (data such as title tags) associated with these posts. To get started, visit Google’s SEO Blog, which provides excellent, in-depth tutorials on SEO, or download a copy of Google’s free SEO tool, Google Search Engine Tools.
Thanks for reading! Hopefully, this article has helped to provide you with a clearer understanding of how to use social media to attract customers to your business. Additionally, we hope that it inspires you to develop a strategy to systematically grow your business on social media. If you found this article valuable, be sure to check out our other SEO articles, which you can use to gain more valuable insights into how to grow your business via SEO.