The use of virtual reality (VR) has increased in recent years as more people have become familiar with the technology. It is estimated that between April 20th and May 4th 2020 alone, there were over 600,000 VR experiences uploaded to the Google Play Store alone. That’s a lot of people exploring new content every day!
If you’re reading this, there’s a good chance you’re already aware of the benefits of digital marketing through marketing channels like email, social media, etc.
But have you ever considered trying your hand at virtual marketing (also known as online or digital marketing) through the use of virtual reality?
The answer is yes. In fact, with the right tools and strategy, you can harness the power of VR to reach and engage with potential customers where they are, when they’re interested in your product or service.
Let’s explore how.
Why Should I Care About Virtual Marketing Through VR?: Shopping, Segmentation, & Engagement
You should care about virtual marketing through VR for a number of reasons. One, it is growing rapidly as companies learn to better utilize the medium. Two, it is a quick and easy way to engage with customers. Three, it allows you to target the right audience at the right time.
First off, let’s discuss shopping via VR. With the click of a button, you can immerse yourself in a virtual shopping mall where you can browse products and make purchases in the comfort of your home. Some of the biggest brands in retail have opened virtual stores where you can explore their products and make purchases in a virtual fashion.
Virtual shopping malls are becoming more and more popular as a way for brands to engage with customers. It is estimated that in 2022, over 30% of all retail purchases will be made online. So it’s a good opportunity to attract shoppers who are interested in your product or service.
How Can I Use Virtual Reality to Market My Product or Service?: Step by Step Guide
It’s time to put on your headset and get to work. Before you start, you’ll want to plan out a strategy for how you intend to use VR to market your product or service. This will help you determine what you’ll need to succeed. You can also use this strategy to plan out keywords and campaign objectives.
The first step in your plan to market with virtual reality is to define your target audience.
Your target audience is simply the group of people you’ll be marketing your product to. The better you know your target audience, the more you’ll be able to tailor your strategy and tactics to achieve successful results.
The next step is to brainstorm ideas for how you could promote your product or service in a virtual world. Remember, you’re not limited to one idea. In fact, virtual reality is a diverse medium, so you should come up with many different ideas. Some of the biggest brands in business today started with a simple idea and then evolved the concept into something much larger.
Once you’ve come up with a few ideas, it’s time to research the ones that are most appropriate for your target audience. If your product is aimed at a certain group of people, use that information to determine which VR marketing strategy will be most effective.
Here’s a quick example. Say you’re marketing a dog grooming service. You might decide that virtual walking is the best way to capture the attention of potential customers. So you could create a scene where a virtual dog walks towards you, eagerly awaiting its nails to be trimmed.
Now, if your product is aimed at an older audience, you might want to consider a more mature game like Second Life or Virtual World Ventures. Both of these online communities are massive and have a significant amount of content that’s suitable for a more mature audience. If your product is for children, then you can take a look at Little VR World or VicoVR.
Once you’ve found the right platform for your target audience, it’s time to move to the next step which is to develop an avatar.
An avatar is simply a digital representation of yourself. As a business owner, having an avatar will make it much easier to interact with customers in a way that feels more authentic. Plus, it’ll be a lot easier to explore the platform with a representative image rather than trying to explain product features or the company’s backstory to a cardboard cutout.
To create your avatar, you’ll need to measure around your wrist with a measuring tape. Then, take a look at your elbow (your upper arm should be slightly bent). From there, measure down to your hand and multiply that by two. This will give you a good estimate of the size of your avatar’s head. Then, add a few inches to the top of that measurement to create a more realistic appearance. You can also use an app like My Avatar (available for both Android and iOS devices) to help you create an avatar that fits your dimensions.
Once you’ve got your avatar designed, set your head’s position within the VR headset. Then, look into the camera and give the avatar a serious expression. Once you feel like you’ve got everything you need, it’s time to move on to the last step which is putting in the practice.
The last step in your strategy to market with VR is to put in the practice. Even though you’ve gone through the effort to come up with a plan and create an avatar, you’ll still need to physically navigate the platform to learn the ropes. This will help you become more accustomed to operating within the VR environment and it will also help you determine which platforms are most suitable for what you’re trying to accomplish.
There are several platforms available to the average person, so it’s important to do some research before you dive in. One of the biggest factors to consider is the degree of technology you need to employ to be able to successfully utilize the platform. For example, if you’re just getting started, you might want to consider using a standalone headset such as the Oculus Go or similar devices. If you’re looking for a more advanced experience, then you could try out one of the big-name headsets like the Oculus Rift, HTC Vive, or PlayStation VR. If you don’t have the budget for a standalone headset, then you could look into leasing a private server to host your website.
Whether you choose to use a standalone headset or an entire computer to navigate the VR world, the experience is generally the same. When you put on the headset, you’ll see a black void with a yellow sun hanging in the center. On a standalone headset, you’ll need to use a trackpad or joysticks to interact with the environment. With a full computer, you can use a gamepad to move around.
When you’re inside of the VR environment, you’ll see a yellow dot in the middle of the screen. This is your camera. You can literally look anywhere you want within the VR world as long as you stay within the lines. If you venture outside of those lines, the VR scene will start to feel more like a cartoon and you’ll get sick. So keep your camera on a tripod and pointed at what you want to show the public. If you do get sick, it can also be a pain to have to start over from the beginning. So make sure that you save your camera position before you put on the headset the next time you use it.
Marketing With Virtual Reality: A Useful Tool For Marketers
If you’re reading this, there’s a good chance you’re already aware of the numerous benefits of digital marketing through traditional means like email and social media. But have you ever thought about trying your hand at digital marketing through the use of virtual reality?
With the right planning and the use of a few key tools, you can successfully market your product or service in a virtual environment. This is a useful tool for marketers as it allows you to target the right audience at the right time with the click of a button. Moreover, digital marketers can now engage with customers in a more personal way, as they are able to see how their product or service could potentially benefit them.
The future of marketing and sales is looking promising, as companies are finding new ways to connect with customers. No matter what stage you’re at in your company’s lifecycle, you can benefit from leveraging virtual reality.