While YouTube may be the world’s second largest search engine, it is not the only game in town. Other social media platforms like Facebook and Twitter allow budding content creators to gain popularity and make money from their content.
One of the best places to find viral content that is free to share is online learning platform Coursera. This platform allows anyone to create and teach a class with thousands of students around the world.
One of the greatest things about the Internet is how easy it is to find success. Anyone with a webcam, a microphone, and an itch to share can easily create a successful YouTube channel.
However, this does not mean that every creator will be able to monetize their content. For those looking to make money from video, other platforms like Udemy and VideoCapacity may be the better option.
Vlogging With A Purpose
One of the newest revenue models to hit the market is vlogging. Simply put, a vlog is a video blog where the content is tailored to appeal to a more specific audience.
Vlogging emerged as a niche on YouTube around 2013, and since then, the format has blown up. According to HubSpot Blogs, 70.8 million US adults between 18 and 64 years old watch YouTube videos on a monthly basis.
Vlogging is perfect for those looking to make money from video because rather than being general, the content is more focused on creating value for a targeted audience. This value may come in the form of advice, how to videos, or a combination of both.
For example, a food vlogger may document their adventures in the kitchen as well as provide tips on how to cook various dishes. The audience for this type of content includes those looking to cook a specific meal or those who enjoy watching others prepare new recipes. The latter may even become a subscribing audience for the channel.
The advantage of vlogging is that it requires less effort to produce than a more standard YouTube video. The contents are usually simpler and more straightforward. The lack of complexity in video content means that anyone with a decent camera and editing software can produce a vlog.
Monetizing Alternative Video Content
For years, YouTube’s income came from displaying adverts alongside content. However, the platform has evolved, and now offers a variety of ways for content creators to make money. (In fact, YouTube recently introduced a new premium plan aimed at content creators and marketers who are looking for a more sophisticated platform.)
One of the best alternatives to YouTube for content creators who want to make money is Twitch.
Twitch is the world’s largest video platform, and recently surpassed YouTube to become the most popular site for video content in 2018.
Despite its popularity, Twitch is relatively unknown to the average person. That is likely because people still see the site as a platform for gamers to broadcast gameplay videos. However, this is certainly changing.
Twitch introduced a Creators Program back in July 2018. This program allows interested content creators to make money from gaming-related content on the platform. (However, this is not exclusive to gaming-related content. Any kind of content that is interesting to a large audience can become eligible for monetization.)
The great thing about this option is that it allows content creators to build a community around their content. Through the use of marketing strategies such as influencer marketing and sponsored esports, content creators can eventually drive revenue through community engagement.
Udemy: The Video Learning Platform
Udemy is another great option for those looking to make money from video content. (This is especially beneficial for those looking to create a new channel because it provides them with all the necessary software and a community of instructors who can help them get started. Plus, the platform provides tools for instructors to engage with their students via online discussion forums, graded assignments, and more.)
The best part about Udemy is that it offers a variety of monetization options. Unlike the other platforms mentioned thus far, Udemy does not require the content to be focused on a single topic. (This makes it ideal for those looking to create a channel covering a broad range of topics or who want to experiment with different topics.)
Thanks to the wide variety of courses on the platform, there is certainly something for everyone. This is important because it means that even if you do not fit the profile of a typical YouTube viewer, there is a course on the platform that can help you.
VideoCapacity: The One-Stop Shop for All Your Video Needs
VideoCapacity is a video hosting platform that was created with the creator in mind. The platform is a one-stop shop for all your video needs, from hosting to marketing and monetization. (As a content creator, this is one platform you will want to check out.)
One of the great things about VideoCapacity is how flexible the platform is. Rather than being restricted to one type of content, you can upload and host videos of virtually any type, from short-form videos to long-form documentaries. (This is one place you do not want to miss out on if you are looking to monetize video content.)
Creating A Video Roadmap For Success
It is important to build a video road map for success. This entails creating detailed plans for the various steps needed to attain financial stability. (Even if you do not consider yourself a financial expert, you may consider that you will need to hire some help at some point in order to properly create and implement a financial plan.)
To start, you may want to take a look at how much money you are likely to make from different content monetization options. Different platforms and different methods of monetization can vary greatly. (For example, if you have a significant following on YouTube, you may be able to monetize your content directly through the platform. Alternatively, you may want to consider publishing eBooks on Amazon Kindle or creating online courses on Coursera.)
As you can see, the video world is changing. Once considered a platform primarily for gamers, YouTube is now a popular option for those interested in a variety of topics. Additionally, traditional models of video monetization are evolving as platforms like YouTube and Twitch allow non-traditional content creators to build a community around their content and eventually make money from this content.