With our mobile devices constantly in reach, there’s no limit to the number of videos we can access on the go.

From YouTube to TikTok, Facebook to Instagram, video is an important part of our lives. Over 80% of adults in the U.S. report watching video content regularly.

What’s more is people prefer to learn about brands and topics via short-form videos. According to HubSpot Blogs research, respondents said they mainly watch videos to “Learn something new about the product or topic” and “To get an entertaining bite size video to watch on my mobile device.”

The trend is clear — businesses of all sizes need to learn how to make video content marketing and content strategy part of their routine.

Whether you’re new to video or simply want to learn more about the topic, this course will help you develop a clear strategy and plan for integrating video content into your marketing efforts.

Recommended Courses

We’ve put together a list of some of the best courses to learn more about online video marketing.

Starting with the basics, you can take the Google Digital Marketing Essentials Certificate to learn the foundations of digital marketing, including video.

It’s worth noting that although this is a digital marketing course, the theory and concepts can be applied to any industry or niche.

If you’re looking to take your video content marketing strategy to the next level, consider taking advantage of some of these free certificate courses from reputable brands like HubSpot.

You’ll learn useful tips on how to optimize your content based on proven benchmarks, as well as gain new knowledge on the theory behind video measurement.

Course Summary

In this comprehensive certification from the Google Digital Marketing Essentials Certificate, you’ll learn the theory and practice of video marketing from a multidisciplinary perspective. You’ll also get access to a community of over 5000 students from around the world, as well as YouTube videos, blogs, and case studies driven by prominent industry experts.

Whether you’re a seasoned marketing professional or simply want to dive head first into video content marketing, this certification is for you.

In the first part of the course, you’ll learn marketing foundations, including video, from a computational standpoint. In the second part, you’ll put theory into practice, learning how to measure the results of your video campaigns.

Who is this course for?

This course is for anyone interested in video marketing, whether you’re an entrepreneur, marketer, or content creator. Even if you’re not sure where to start, or what terms to look out for, this course will help you develop a clear understanding of the theory and practice of video marketing.

By taking this certification, you’ll also join the over 5000 students currently earning their place in the community, and be able to get a head start on the competition.

What’s more is YouTube creators, influencers, bloggers, and other content creators will benefit from this certification as well, as it will sharpen their rhetorical and communicative skills, while also increasing their public profile.

Key Benefits

There are many benefits to taking this Google Digital Marketing Essentials Certificate course, not the least of which is that you’ll become a better informed consumer. Thanks to the interdisciplinary approach, you’ll gain a better understanding of how marketing and communication strategies can be applied to the evolving world of digital marketing.

Developing a video strategy isn’t a once-and-done process. You’ll need to continually build and refine your strategy as you learn and implement new techniques and technologies.

This curriculum is comprehensive, covering both the theory and practice of video marketing, and designed to provide you with the foundation necessary to do your job effectively.

As a Google Digital Marketing Essentials Certificate graduate, you’ll also be able to get a job in one of the most in-demand industries in the world. You’ll have the opportunity to work alongside some of the most successful marketers in the industry, while also sharpening your digital marketing skills.