Have you ever thought about creating a marketing video to attract potential customers to your business?
If you have, great! The right video can do wonders for your business — and it doesn’t have to cost you a fortune. With just a little bit of research and planning, you can create a professional video that will draw in customers and earn you a lot of goodwill in your community.
To get you started, we’ve compiled some of the best tips and tricks for creating a local online video marketing campaign. So sit back, hit play, and get inspired.
1. Create a Great Pitch
The first step to creating a successful marketing video is to come up with a really great pitch. What does that mean?
A great pitch is a short video that illustrates the benefits your product or service provides to the buyer. Think of the Apple commercial where the narrator says, “I love jumping into my iPhone,” and then shows a quick clip of him jumping into his iPhone. That’s an example of a great pitch. It’s memorable, because it uses visuals to drive the point home.
In reality, a great pitch can be even shorter than that. Think of the “Cats” clip where Jon Hamm’s character says, “I’m an adorable orange tabby,” and then shows a close-up of his face. That’s a pitch, and it’s only two seconds long.
The key is to come up with a really catchy and interesting pitch that will stick in your audience’s heads. Then, when they’re walking away, you can follow up with a longer, more detailed video to sell them your product or service.
2. Choose the Right Location
The next step is to choose the right location for your video shoot. You don’t want to choose a studio or green room, because then you’ll look like a phony. Instead, find a space that feels right for the vibe you’re going for. If you’re looking for a fun, creative environment, then an art studio might be a good choice. If you’re going for a more polished look, an office or a storeroom might be better.
Whatever you choose, make sure that the space looks good on camera and that there’re no distracting elements around. If there are, take out whatever is distracting and focus on what you need for the video shoot.
3. Plan For The Lighting
Another important tip when it comes to creating a successful marketing video is to plan for the lighting. You want to avoid using the room’s lighting because it might wash out your skin tone and make you look like a zombie. Instead, bring a small portable light kit with you to the shoot, and use that instead. It will also help you avoid any shadows on your face, which can make you look like you’re having a bad day. Simply move around until you get the right lighting throughout the space, and if necessary, add another small source of light to create more depth of field.
If you’re in a studio or a large office space, you might want to consider bringing in a professional lighting company to help you out. They can help you choose and position the lights to get the right effect, and can even design a mood board or concept board for you to follow along with. This will help you visualize the end product and make sure everything fits within your budget.
4. Create An Online Video Schedule
An important thing to consider when creating a marketing video is to create an online video schedule. This is a list of every video you’re going to create and when you’re going to create it. If you don’t have an assistant to help you manage your schedule, hire one. Otherwise, you’ll be wasting a lot of time. This will also help you keep track of all the projects you’re working on, and make sure you don’t miss a deadline. It would be best to set up some recurring weekly videos, so you don’t have to worry about rushing to get a video done in time for the deadline.
5. Identify Your Audience
The final step in creating a successful marketing video is to identify your audience. Every business is different, so you’ll need to find the right people to target. Instead of just going with the flow and hopping into bed with the first person who you think might be interested in your product or service, take some time to find out who your ideal customer is. Then, you can tailor your content and messaging to speak to them.
It can be difficult to reach the right audience. You don’t want to bombard people with marketing messages they don’t care about, but you also don’t want to appear too simplistic either. Finding that middle ground is important and can be challenging. But if you’re passionate about your product or service, it’s all worth it in the end.
The takeaway from this is simply to create a video that will stand out. Whether you’re trying to sell a product or service or just want to create an informative piece, come up with a pitch, find the right space, and get to work. You’ll be glad you did once the finished product is done.