Are you looking for a career that allows you to work remotely, set your own hours, and lets you travel the world? Then the field of online marketing may be for you.
With the evolution of online courses and learning platforms, many remote selling jobs no longer require you to be located in an office. With the rise of video content and the digital nomad community, remote marketing jobs are now more accessible than ever before.
Whether you’re looking for a new challenge or are looking to change your career direction, you can find a role that allows you to work remotely and make a difference.
In this article, we’ll explore the various remote marketing jobs available and how you can become an online marketer.
Why video content is rising
Thanks to the rise of TikTok, which was once considered a social media “slash” website, video content is now a crucial part of every marketer’s toolkit.
This content can take many different forms, from short-form videos to explainer videos, but its crucial role in our connected, digital world is undeniable.
Whether you love to create beautiful animations or enjoy shooting a crash course for your customers, video content will continue to rise as a form of marketing as viewers seek easy ways to gain valuable knowledge.
The Evolving Role of a Marketer
Traditional marketing roles, which typically required individuals to be in one place at one time, performing marketing functions, such as creating marketing plans or executing marketing campaigns, are no longer sufficient in a connected world.
Since marketers are generally responsible for growing a business through marketing and brand building, the roles and responsibilities of a marketing professional have changed to fit the digital era. In general, marketers are responsible for generating leads, converting those leads into paying customers, and retaining those customers by providing valuable services.
To succeed as a marketer, you will need to be able to work across traditional marketing disciplines, understand new technologies, and utilize various platforms and tools, such as social media, SEO, PPC, and content creation.
Remote Marketing Jobs
While it is still relatively early days in the evolution of video content and remote selling, a number of remote marketing jobs have already emerged. The following are just a few examples of remote marketing jobs that exist and are currently accepting applications.
SEM Account Manager
SEM or search engine optimization is the process of manipulating text on a website or blog to get better ranking in search engines, such as Google.
Like traditional marketing jobs, SEM account managers are in charge of developing and executing key marketing plans for clients, identifying and analyzing problems, and developing solutions.
Some of the things that SEM account managers do include:
- Developing and executing search engine optimization (SEO) plans
- Researching keywords and competing keyword strategies
- Monitoring keyword performance through search queries, click throughs, and cost per click (CPC)
- Preparing marketing documents, such as in a marketing triage or marketing plan
- Scheduling digital marketing campaigns, such as PPC (Pay per click) or SEO (Search engine optimization) campaigns for clients
- Setting goals and measuring the success of SEO and PPC (Pay per click) campaigns.
A digital marketer is someone who develops and implements marketing plans using digital marketing channels and tools. This could include anything from email marketing and web content, to SEO and PPC (Pay per click).
A traditional marketer may work with a business owner, senior manager, or marketing consultant to create a marketing strategy and then implement the strategy, based on the principles of marketing research.
A digital marketer works remotely, generally creating or managing content that will be used in digital marketing channels, such as email campaigns, landing pages, and websites. However, a digital marketer may occasionally visit a client’s location for face-to-face meetings.
The main responsibilities of a digital marketer include:
- Planning and managing email marketing campaigns
- Creating landing pages and online stores for clients
- Monitoring and measuring the effectiveness of online marketing plans and campaigns
- Researching and improving the user experience on websites and applying UX (User Experience) design principles to create better interfaces
A content marketer is someone who creates and manages content, such as blog posts, white papers, infographics, and web or video casts, for others to use in digital marketing channels.
Just like a digital marketer, a content marketer works remotely, creating content that can be accessed and used in a variety of different ways, such as email newsletters, landing pages, blog posts, and social media.
A content marketer’s responsibilities include:
- Creating different kinds of content, such as blog posts, product reviews, or white papers
- Curate and organize content for individuals or businesses, such as infographics, web casts, or email newsletters
- Matching the content to the needs of a given audience, such as a senior marketing student seeking training for a job, a new business looking for resources on building their brand, or a veteran seeking to inform or instruct current or potential customers
- Distributing content to relevant blogs, websites, and newsletters, such as a well-established industry publication or a newsletter for a specific niche market, such as real estate agents or hair stylists
- Adding value through well-written and informative content
- Creating content that is easy to understand and resolves the problem set by the person reading it (i.e., how does the content serve the needs of the individual reading it)
- Keeping track of content created by multiple members of the team
Social Media Manager
A social media manager is someone who plans and executes content for a business or brand across multiple social media platforms, such as Facebook, Twitter, and YouTube.
A traditional marketing manager’s responsibilities may include overseeing the following: