If you’re looking to expand your brand or business in Vietnam, then you’ve come to the right place. With a population of over 92 million people, there’s a lot of opportunity for you to grow your business and make an impact.
Although internet usage is increasing, there are still a lot of people who don’t use the internet frequently. For those who do, marketing through digital channels like social media is extremely effective and efficient.
In this article, we’ll teach you the best ways to market your business in Vietnam, so you can get ahead of the competition.
If your product is digital or is available digitally, then you can use social media platforms like Facebook and Instagram to reach your audience.
These platforms allow you to connect with potential customers, build trust, and gain credibility. In fact, according to HubSpot Blogs research, 79% of consumers have bought a product or service after seeing it recommended by a friend on social media.
To get started, create a Facebook page for your business, and start posting regularly to keep your audience engaged.
Remember: your goal is to engage with your audience so they think of you every time they want to buy a product or service related to your niche. To achieve this, you need to post regularly and interact with your followers.
Pay Per Click (PPC) advertising is another popular way to market your business in Vietnam. Basically, you pay each time someone clicks on an ad or a link to your website.
However, PPC advertising can be expensive. For this reason, you should only consider it as a supplement to your other marketing strategies.
Creating and publishing content regularly is the key to effective PPC advertising. You should try to post unique and interesting content that will keep your followers engaged. Additionally, studies show that photos on social media increase engagement by 65% and 41% on Instagram and Facebook, respectively.
Instagram is the most popular social media platform in Vietnam (and throughout Asia). As you may guess, Instagrammers in Vietnam love to post about food, travel, and lifestyle. If you want to succeed in Vietnam, create content that will make your audience hungry for more.
If you’re looking to expand your business into a new country, then you may consider producing some brand ambassadors (i.e. content creators) to help spread the word about your business. In the past, this kind of content would be created and published independently by a single individual, but today there are several platforms that make it easy for anyone to create and publish branded content.
For example, if you’re looking to market your vegan business, you could create an organic vegan cookbook that contains all of your favorite recipes. Or, if you prefer to stay away from cookbooks, you could create an entertaining and educational YouTube video series about veganism.
By using your company’s name and brand identity as much as possible in your content, you will make a greater impact and become a bigger deal in your industry. Additionally, customers will associate your brand with praise, trust, and confidence – exactly what you’re looking for when marketing your business abroad.
If you want to stay in touch with your customers and potential customers after they’ve interacted with you on social media, then email marketing is a great option.
According to HubSpot Blogs research, 71% of consumers would receive discounts or promotional offers via email. Additionally, 42% would receive special offers or invitations to events via email.
To get started, create a mail chimp list (you can do this from your dashboard) and start building your audience. You can also use tools like Hootsuite to easily find and connect with people who share your interests.