You wake up one morning and decide it’s time for a change. You want to try something new, but are a little afraid to dive in head first. That’s normal. There’s no need to be—we’re here to help! That’s what makes us the best, because we understand what you’re going through. Let’s jump in and get started.
What Is Vector Marketing Application?
Often, when we think about marketing, we think about advertising, marketing strategies, and the efforts of salespeople. While those are all involved, they’re not everything. What is vector marketing application?
Put yourself in your customer’s shoes for a moment. Go back in time, two weeks, or a month, and walk around with them as they explore your product or service. What would you see and experience?
What would your customer feel when they’re on the phone with a salesperson, trying to decide whether or not to buy? Jeeves, the famous fictional character from the wonderful novel The Great Gatsby, summed it up best when he said, “You’ve got to give them something to help them decide.” So instead of pitching products and services using marketing and sales techniques, consider using a different set of tactics.
Why Should You Try Something New?
People are busy. We get it. Life can feel chaotic, especially when you have a lot on your plate. Let’s face it—if we’re not marketing directly to customers, then who is? As a marketer, you may feel like you’re reaching the right audience but, in reality, you’re not. It feels good to break away from the routine and try something new. That’s what makes us human. It’s the same with marketing. Once you’ve tried it and seen how effective it can be, you’ll never go back.
How Is It Different from Traditional Marketing?
Let’s compare traditional marketing to vector marketing. In traditional marketing, we usually think about printed ads in newspapers and magazines. Television ads and the like. Now, while all of those tactics still exist in a digital world, they aren’t the only ones.
What if we told you there was another way to market? One that doesn’t rely on the old methods and instead takes advantage of the fact that customers are always online, collecting, and sharing information?
There are tons of ways to market online. From email marketing to social media marketing, from content creation to pay-per-click advertising.
And did you know that much of that marketing can be automated? A lot of the hard work can be done for you—all you have to do is set up a few email campaigns, create a couple of social media accounts, and set up some PPC ads on the big search engines.
So instead of thinking about marketing as only about advertising, consider the fact that much of it can be automated and digital. It’s all about using technology to find ways to connect with customers, engage with them, and make them understand and appreciate your product or service.
What Is PPC (Pay-Per-Click)?
If you’ve never heard of PPC, that’s probably because it gets a bad rap. Sometimes. Mostly because there are so many different ways to misinterpret the term. Simply put, pay-per-click advertising is when you pay an advertiser each time a viewer clicks on or lands on a particular website, due to your ad. In this type of advertising, there’s no guarantee that the person visiting your website is going to buy anything. It’s strictly about garnering interest, in hopes that they will one day convert into a sale.
But it’s not just about getting someone to click. There are other types of PPC that can be highly effective, like Facebook adverts and Instagram ads. These types of ads allow you to target the right audience, within Facebook or Instagram, and engage with them on a deeper level.
Why Is B2C Marketing Different?
When we think about marketing, we usually think about buying products. Specifically, products that are intended to be used by and within the community of people who buy the product. Think about all of the marketing you’ve seen for clothing brands. If you’ve been watching fashion Instagram trends, then you’ve undoubtedly seen a lot of people post about how great some clothing item is, or how they got it, or what size they had to get to fit them perfectly.
So, when someone visits a clothing retailer’s website to look at their products, they’re expecting to see a large selection of what they’re looking for. When that person clicks on a specific product, they expect to be taken to a site where they can buy that product. That’s what you would expect to see in traditional B2C marketing.
But that’s not all there is to digital marketing. Take online shoe retailer, Asos. They don’t just have B2C marketing. They have BIWC (Buying for Intimate Wear and Casual) marketing as well!
What is BIWC marketing?
In most cases, when we think about buying products, we think about someone who is far away, in another country, perhaps, who needs them. But, in reality, you can be buying for someone right next to you, within the same country, or even within the same family. That’s intimacy. And that’s why we have B2C marketing and BIWC marketing. It’s about creating marketing that can reach a large audience, but it’s also about creating product and marketing strategies with a close eye on the individuals who will use those products.
How Is Social Media Marketing Different?
Remember those old-school telephone books, with all those numbers in the yellow pages? Back when people actually used those things to look up phone numbers, rather than have them all on their cell phones, it was a great way to get people to connect, share, and promote your products and services. While social media marketing has been around for quite some time, it was actually the boom in mobile phone use, coupled with the rise of the internet, that made it a viable marketing tool.
Mobile phones make it easy to connect with people wherever they are, and the internet makes it easy to share and gain support from people across the world. These things made social media marketing a great option for advertisers. Remember when MySpace, and then Instagram, and, eventually, TikTok, came along? All three of those platforms were specifically designed for social media marketing. So, if you’ve got a Facebook page, a Twitter account, and a YouTube channel that you’ve established, then you’re already set up to do social media marketing.
What Is Email Marketing?
Another one of the most popular and effective types of marketing is email marketing. It’s basically when you send out promotional material, pertaining to your product or service, via email. The beauty of email marketing is that, since most people check their mail more regularly than they check social media sites, it provides you with the opportunity to grab someone’s attention on a deep, emotional level, before they even know you existed. Plus, since it is a relatively low cost form of advertising, you’ll likely see results fairly quickly!
Depending on the strategy and tactics you choose, you can significantly increase your odds of seeing results from your investment in email marketing. Just be sure to establish and follow up with an email marketing strategy that works for you, your product, and your budget.
Why Is Content Marketing Different?
While you’ve been busy establishing your email marketing campaign, you might also have been thinking about content marketing. That’s when you create content, such as articles, videos, infographics, etc., and then drive traffic to those articles, using paid or organic search. Essentially, you’re creating content to attract, engage, and convert website visitors into customers.
The problem is, not many people know what content marketing is, or how to do it effectively. For that reason, you might consider trying something new, such as vector marketing. It doesn’t replace traditional marketing. It’s an addition to it, a tool that can help you reach your audience, with information they want, in a way that feels natural and, hopefully, effective.