The digital nomad life is attractive. You have a laptop, a phone, and a world of opportunities waiting to be explored. However, transitioning from a 9-5 job to a lifestyle business while maintaining a well-rounded social life can be difficult. One of the biggest challenges is marketing yourself and your product in a world that is becoming increasingly digital.
Online marketing is different from traditional methods of marketing to customers. You can operate from almost anywhere in the world, and you don’t have to rely on big-name retail stores to reach your target audience. The internet is a powerful tool, and the ability to target marketing towards specific audience segments allows for much more precision. However, with this power comes a steep learning curve. To ensure you make the most of your online presence, you need to approach marketing online with a strategic plan. The following are a few tips for getting started in online marketing in Utica NY:
Find Your Target Audience
The first step in online marketing is to identify your target audience. You can start by looking at your competitors and analyzing which demographic they are attracting. LinkedIn is a good place to start building a profile of likely customers. You can also use tools like Google Analytics to track the behaviors of visitors to your site. Once you have a clear idea of who your target audience is, you can craft content that will appeal to them.
Determine The Online Voice You Want to Embrace
While many businesses operate under the assumption that all forms of media should match, you need to determine which one you want to embrace first. Do you want to create an image of an authoritative, experienced brand or a fun, informal social media presence? When deciding which identity to pursue, it’s important to think about your target audience. Which would they respond to more favorably? A quick Google search on Utica SEO will give you hundreds of websites that are competing for your business’ digital marketing dollars. The owner of one of those businesses, a digital marketing agency named DYNASTY Media, says that the key to carving out a niche in the crowded SEO field is to establish yourself as an authority in your chosen industry. He suggests performing SEO audits for existing clients to see how your work has changed their search rankings and attracting new customers to their site. This approach has been proven to work. In some situations, businesses see an increase in traffic of as much as 150% after having implemented an SEO strategy.
Curate Content For International Visitors
If your site is accessible to international viewers, you need to consider providing content in multiple languages. While it’s appealing to think that your target audience will be able to understand everything you write in English, that may not always be the case. In countries where a second language is more common than English, you may find that you have a larger audience that is not familiar with your language yet. curating content for international audiences is a great way to spread your reach to a larger audience and potentially drive more business.
Use Keywords In Your Headlines And Blog Posts
If you are writing a blog post, it is essential that you include the right keywords throughout the piece. Your headlines should also be no more than 85 words and can include up to 4 keywords. These headlines and blog posts will act as teasers for your website’s content. When designing a site, you need to make sure that your website’s content is accessible to search engines. You can use various techniques to do this, including:
- Including important keywords in the page’s content
- Ensuring that the content on your site is relevant to users
- Implementing a content strategy
- Using metadata (data about your content) to improve search engine results
- Creating a blogging strategy
- and more…
Make Use Of Video Content
The internet evolved from text-based webpages to rich media-based websites. If you are operating a business where you want to attract customers, videos that depict a face are 60% more likely to be remembered than images alone. Designing a site that is appealing to the eye and easy to navigate is essential if you want to stand a chance of being found when customers perform a search online. Video content is a great way to:
- Bring life to your words
- Showcase products
- Demonstrate how your products work
- And so much more…
Creating videos for your business is easy to do and can be a quick way to generate some content that can be used for marketing. Simply find a relevant topic, create a short video on your phone explaining the benefits of your product or service, and then share that video via social media. Customers will then be able to see your explanation from a brand they know and trust. In the age of the Internet of Things, everyone needs a video explaining what things are and how they work.
If you are a newer business or a local business that is looking to establish itself in the marketplace, taking the time to create a successful digital marketing strategy can prove invaluable. The internet makes it easier than ever to connect with customers, gain their trust, and convince them to purchase your products or services. With just a few solid strategies in place, you can begin to transform your business for the better.