How to Use Wishlists for Online Marketing

Wishlists are great for a variety of reasons. You can create a wishlist to save items you’d like to buy in the future, you can create a wishlist to save items that you know your friends would like, and you can create a wishlist to keep track of items you’ve donated to charity. In this article, you’ll learn four ways you can utilize wishlists to grow your email list, generate more leads, and increase sales.

Wishlists For Product Research

One of the best things about wishlists is you can use them for product research. When you’re not sure about an item or product, you can add it to your wishlist to get more information. This way, you can find out more about an item without buying it just yet. It’s always nice to find out more about an item before buying it. In fact, research has shown that people are 66% more likely to buy an item after learning more about it. So if you’re unsure about an item, add it to your wishlist and then learn more about it. This way, you can make the right decision about whether or not to buy it later.

If you’ve ever shopped on Amazon, you may have noticed they give you suggestions on what else you may want to buy after you make your purchase. By adding items to your wishlist, you can get similar helpful suggestions from other online stores. For example, if you buy shoes online, you could get a suggestion to “also consider” buying a bag to go along with them. Or if you buy a camera, online stores may suggest other cameras you should look into buying. It’s a great idea because it allows you to research products without having to buy them just yet. You can read more about this on the Amazon website.

Wishlists For Sales

Another great use for wishlists is for salespeople. When someone decides to buy an item after learning about it via a marketing or advertising campaign, the salesperson who was contacted to help facilitate the purchase will often suggest items that they think the customer might find more useful or interesting. This way, the customer still thinks the salesperson had something to do with suggesting the item, even though they might not have. It’s a smart move because research has shown that if someone feels they’ve been influenced by some factor (such as a recommendation), they’re more likely to believe they’ll end up benefitting from it. In other words, the salesperson’s recommendation was perceived as being unbiased and, as a result, was more trustworthy. To make the right recommendation, add items to your wishlist and then consult with your colleagues or other experts for advice on what else you might suggest.

It’s often said that “people don’t buy products; they buy causes or reasons for buying products,” and that’s a sentiment that has been echoed throughout history. One of the best things about wishlists is they allow you to connect with potential customers on a deeper level, and help you discover their needs and desires. When you get paid to help people solve their problems, the more you know about them, the better you can advise them. So if you’re someone who regularly helps customers, consider using wishlists to help you make more informed suggestions about products they might like or need. With your own personal wishlist, you can take this connection one step further. When someone decides to buy an item, you know exactly which list they were on, and you can send them a small gift or voucher as a token of your appreciation.

Forbes’ Best-Selling Books 2017 Reveal the Most Influential Business Books of the Year

In case you’re wondering, here are the most influential business books of the year, as determined by

The 4-Hour Workweek

If you’re looking to reduce your workload and increase your free time, Chris Guillebeau’s The 4-Hour Workweek is the place to start. It’s the perfect guide for busy professionals who want to improve their quality of life by becoming more productive. The premise of the book is to reduce your workweek to just four hours. That’s right, you heard me correctly: four hours of work per week. Sounds impossible, right? It’s not. Not only does Guillebeau provide you with the tools to do just that, but he also walks you through each step of the way. It’s a no-BS guide that doesn’t sugarcoat any details. If you want to become more productive and have more free time, this is the book for you.

The Alchemist

Forbes’ next best-selling book is also a product of Chris Guillebeau: James Altucher’s The Alchemist. It’s no secret that entrepreneurs and business owners desperately need to grow their email lists as much as possible. In an effort to provide some valuable insight into how to do just that, Altucher takes you on a journey to discover the patterns, techniques, and mechanics of successful online marketers. What exactly makes this book such a vital resource for entrepreneurs and business owners is that Altucher demystifies the process and takes you by the hand, step-by-step, through each phase of developing and growing your email list. It’s quite the eye opener for anyone who’s struggling to understand the inner workings of a successful online marketing campaign.

The Dip To Insolvency

If you’re looking to reduce your workload and focus more on growing your business, Eric Worre’s The Dip To Insolvency is the place to start. Like the previous book, this one is also from Forbes’ best-selling books list and it too is a must-read for entrepreneurs and business owners. Similar to The 4-Hour Workweek, The Dip To Insolvency is about reducing your workweek to just four hours. Eric Worre explains the concept of the “dip,” which is when a company’s value goes down but it still provides a good return on investment for shareholders. Essentially, when a company is “flirting” with insolvency, it’s a great time to buy it. The caveat is you need to act fast because a dip can turn into a plunge if people realize what you’re up to. That’s a key reason this book was number two on Forbes’ list this year.

The Advantage

Finally, for the avid reader who’s looking to grow their email list and increase their sales, there’s Richard Branson’s The Advantage. It’s the autobiography of the famous entrepreneur and business magnate. In it, he discusses the core concepts and philosophies that helped him achieve such incredible success in his fields. The Advantage is probably the best single-topic business book that you’ll ever read. It’s not only great for those who want to learn more about Branson and his business exploits, but it’s also a fantastic addition to anyone’s reading list, regardless of whether or not you’re looking to grow your email list.

In the end, the choice of which book to read comes down to you. Everyone has different needs and distinct advantages and disadvantages when it comes to the style and format of the information they find most useful. The important thing is that you choose a book that will help you and then get to work. You’ll be surprised by how much your productivity and success will increase just by following the simple steps laid out in a book. If you’re serious about growing your business, it might be a good idea to consult with an expert or two to get the best possible advice.