Slides are a powerful tool for marketers. Not only do they allow you to quickly put together a presentation, but they can also be used to engage your audience and boost your SEO. In this article, we will discuss seven ways you can use slides to improve your digital marketing presence.
To help you get started, let’s examine the basics of using slides for online marketing purposes. These will include things such as creating a memorable presentation, gaining credibility, and engaging your audience.
1. Create a memorable presentation
If you’ve ever been to a corporate presentation, then you know that the most successful presenters use humor, emotion, and unique story-telling techniques to engage their audience. All of these things can be incorporated into a successful digital marketing presentation. Think back on some of the most memorable marketing presentations you’ve seen on YouTube or other social platforms. The common thread among these presentations is that they were all extremely engaging and helped their viewers understand the message being promoted.
2. Gain credibility
One of the best things about using sliders for online marketing is that you have complete control over how the content is presented. This gives you the opportunity to make an authentic presentation, free from any filler material or corporate speak. When you upload your presentation to SlideRocket, you’re also giving your potential audience members the chance to review it. The more people that see your presentation, the more opportunities you have to gain credibility.
3. Engage your audience
The webinar was originally created to replace the open office hours that many marketing managers were spending so much time in. Instead of having lengthy conversations one-on-one, the webinar allows marketers to have a presentation delivered to them via live streaming. While this doesn’t allow for as much interaction as an in-person meeting, the ability to engage an audience via a presentation is invaluable.
In his book, Hooked: How to Create Conversations That Captivate and Convince Consumers to Buy Into Your Plans, Kevin Keller breaks down the four different types of webinars that you can use to engage your audience and grow your business.
1. Product Demonstrations – In a product demonstration webinar, you’re presenting customers with information about your product. The best part of a product demonstration is that you can use it to educate your audience about a new concept or subject matter, as well as demonstrate the features of your product.
For example, you’re selling a product that cuts the cords of your TV. In a product demonstration webinar, you can show customers how to use their new product, as well as educate them about the benefits of going cordless.
Product demonstrations can also be used for warranty claims or to educate customers about new features or designs. Just ensure that you have enough time to cover each aspect of your product in detail, as well as answer any questions that your audience might have. You can also use a tool like Webex to hold a demo webinar, which then makes it searchable and accessible to customers that want to learn more.
Cross-selling is when a marketer promotes a product or service that is related to but also connected to another product or service. For example, if you’re selling shoes and you promote a watch, you’re doing cross-selling. Cross-selling is a common theme among internet marketers who use presentations to promote their products. Why? It’s simple. People love to learn about products and services that they might not have known about before.
When you cross-sell, you’re presenting your audience with a new product or service that they might be interested in. This is often done through a pitch deck, which is a collection of products and services, presented in a way that’s easy to consume. When someone opens your pitch deck, they’ll discover a variety of products and services that they might need or want. The benefit of a cross-selling presentation is that it keeps your potential customers interested, and helps them understand why they need your product or service.
For example, you’re selling shoes online. You have a choice between a men’s black pair and a women’s black pair. The men’s black shoes have a medium heel, while the women’s have a high heel. In this example, you’re doing cross-selling because the men’s and women’s shoes are related (not identical) but also have key differences. So, if you want to maximize your sales, you might want to consider cross-selling the two versions of shoes you have to offer. This could make the difference between a 5% and 10% conversion rate.
Cross-selling is a form of upselling, which means that you’re encouraging your audience to buy more of your product or service. The difference between cross-selling and upselling is that upselling is when a marketer directly encourages a sale, while cross-selling is a more subtle pitch that makes your audience think that they need your product or service, but doesn’t explicitly ask them to buy it. For example, you might want to promote a men’s dress shoe along with a women’s athletic shoe, because they’re both part of your product line and have some similarities. But you don’t want to up-sell the dress shoe to the athletic shoe, because that’s not what your customer came for in the first place.
Even though we just discussed cross-selling, upselling is a type of pitch that is used almost exactly the same way. The only difference is that upselling is when a marketer encourages a sale from an existing customer. So, if you own a pizzeria, and you want to market Diet Pepsi, you can use an upsell to get customers to drink more of your product. In an upsell presentation, you’re not necessarily presenting your audience with a new product, but rather a way to buy a product that they might already have.
Just like cross-selling, upselling can be done through a pitch deck, however, an upsell typically comes with an explicit benefit, such as additional discounts or a free trial.
6. Increase your SEO
When someone visits your website, they’ll typically want to quickly understand what they’re looking at. This is why most websites use a headline, a description, and sometimes even a little bit of text to provide visitors with the information they need. If you want to improve your search engine ranking, you can use slides to provide your potential customers with the information they need, in a way that’s easily consumable.
Your headline should match the content of your slide. So, if you have a slide titled, “Why Your Site Needs A Digital Marketing Plan,” then your headline should match, “Why Your Site Needs A Digital Marketing Plan.”
Your description should provide a short blurb about what your site is, as well as what a visitor can expect to learn from your website. You can use the same strategy for the description of your product or service. While it might not sound like a straightforward process, providing your potential customers with the necessary information, in a way that they can absorb it, is a great way to improve your SEO.
Having a clear theme for your presentation is a good idea, especially if you’ve never presented before. Having a cohesive look and feel throughout your presentation will help your audience understand what they’re watching and allow you to effectively push your products or services. You can also use a tool like Houzz to streamline the design process, as well as create unique designs, that are fully functional and searchable online.
The final way you can use slides for digital marketing is to generate leads. In case you’re wondering, a lead is any potential customer that’s shown interest in your product or service, by either viewing or downloading content related to it, or taking an action, like filling out a form or making a purchase. When a lead comes from an organic search, like someone scrolling through a search engine results page or visiting a website in question, that’s considered “warm” lead. Finding a way to get more “warm” leads, and turning them into “hot” leads, is one of the primary goals of any digital marketer.
To do this, you can use a variety of strategies, like generating press releases, holding webinars, and creating infographics, but one of the most effective ways is through slides. To qualify as a lead, there are three conditions that must be met: