So you’ve decided to join the online marketing revolution and establish an online shop or website. Congrats! You’re one of the few who actually made the effort to do so. Now, you need to learn the ropes. While there’s no direct handbook on how to do this, there are some tried and tested online marketing method examples that you can emulate. Let’s take a quick look at how to market your brand or business online.
Like any other form of marketing, having an online shop or website means you’ll need to know the basics. Setting up a website is fairly easy and takes less than an hour to accomplish, even if you have never done so. Make sure you’ve got a professional-looking webpage that pulls in organic traffic from social media. You can use free platforms like WordPress or Shopify to get started. You don’t need to invest in expensive tools or software to do this.
Content Is King
If you’ve ever worked in marketing, you’ll know that content is the name of the game. It doesn’t matter if you’ve got a beautiful shiny website with all the bells and whistles, if you don’t pump out informative and entertaining content, your visitors will simply click away. Create content that’s relevant to your target audience and expects to engage them. Some businesses mistakenly focus on getting eyeballs to their site when they should be focusing on engaging those eyeballs.
It’s important to note that not all visitors to your site will be converted into consumers, or customers. Some people simply want to use your site as a source of information. You can encourage them to spread the word about your business with an informative but stylish blog post. Use your blog to establish yourself as an authoritative voice in your industry and grow your audience.
Measurement And Analysis
It’s important to track the results of your marketing efforts. Without proper measurement and analysis, it’s difficult to determine which methods are effective and which ones need to be tweaked. Use Google Analytics to track your website’s performance and establish baseline figures for future comparison. Getting a handle on your traffic and analyzing the results of your various marketing strategies is essential to maintaining a steady growth of your business.
If your brand or business is active on social media, you’ll want to integrate this into your overall marketing strategy. Create relevant content that’ll engage your followers and establish yourself as an industry expert. Take advantage of the platforms that can reach the largest audience and use your social media platforms to their full potential.
Did you know that people still use paper mail to transact business? It’s true. In fact, there are still about 35M American consumers who use the postal service to gain business. If you’re looking to reach this audience, consider implementing an email marketing strategy.
You can grow your email list by promoting your website and offering special deals and discounts. Just make sure you’ve got a good email marketing platform in place. There are tons of free ones, like MailChimp, that you can utilize. You’ll also want to set up automatic email blasts that can be sent out when a purchase is made, or a coupon is applied.
Did you know that people still watch commercials online? It’s true. So if you’re looking to reach potential consumers who are already in your target market, you can put down your checkered past and try display advertising.
Now, this isn’t the same as paying for sponsored posts on social media platforms like Facebook and Twitter. With display advertising, you’ll pay for advertising space on a third party website that your ads will beam to users when they’re logged into your account on the platform. The idea is to create interest in your product or service among those browsing the web.
If you’ve decided to go down the paid search (SEO) route and are looking for reputable SEO companies to help with your keyword research, take your pick from literally hundreds of options. You’ll have to decide based on your budget how far you’re willing to go.
The good news is that you don’t need to break the bank to get started. There are several reputable SEO companies that offer very affordable plans that get the results you’re looking for. Just make sure you’re aware of the possible drawbacks of this type of marketing.
Measurement And Analysis
It’s important to measure the results of your marketing efforts. Without proper measurement and analysis, it’s difficult to determine which methods are effective and which ones need to be tweaked. Use Google Analytics to track your website’s performance and establish baseline figures for future comparison. Getting a handle on your traffic and analyzing the results of your various marketing strategies is essential to maintaining a steady growth of your business.