Students who want to major in business and marketing can now get advanced-level studies that match their schedules with an online marketing degree from the University of Oregon. Launched in September 2016, the university’s new online M.S. in Marketing features specialized courses that focus on marketing analytics, digital marketing, social media, and e-commerce. Students can also choose to specialize in one of the following areas: advertising, marketing management, or e-commerce marketing.
This flexible study schedule allows students to complete their education anywhere, any time, and on their own terms. To learn more about the University of Oregon, please visit their website.
Fall 2016 Term
The first course in the marketing sequence is Introduction to Marketing. Students learn the essential concepts and language of marketing analytics. Using real-world examples, the class covers a range of topics including marketing research, marketing plan development, and digital marketing.
The course continues with three more marketing-related courses that form the core of the master’s program. E-commerce Marketing Strategy introduces students to the principles of e-commerce marketing, including marketing analytics, e-commerce marketing research, and e-commerce marketing plan development. Marketing Analytics for E-commerce is a specialization of the E-commerce Marketing Strategy course, which looks at marketing analytics for e-commerce businesses. Marketing Analytics for Advertising is another specialization of the E-commerce Marketing Strategy course and is designed for students who want to pursue a career in marketing analytics.
Winter 2017 Term
In the winter term of 2017, the University of Oregon will offer its new online Marketing degree. This winter term follows a busy fall term and will bring the total number of available courses to 14. The winter term will consist of the following courses:
- Introduction to Marketing
- E-commerce Marketing Strategy
- Advertising Management
- Marketing Analytics for Advertising
- Marketing Analytics for E-commerce
- Social Media Marketing Strategy
- Digital Marketing Analytics
- Marketing Research Methods
- Operations Management for Marketing
- Marketing Plan Development
- Project Management for Marketing
- Measurement & Evaluation in Marketing
- Case Studies in Marketing
- Financial Analysis in Marketing
- Marketing Simulation
The final term of the M.S. in Marketing degree program is the summer term. The summer term is a time for students to wrap up their education and gain valuable experience in the field. The university typically offers a number of job placement programs for graduates of the M.S. in Marketing degree program, including a Full-Time Internship with a Marketing Firm, an Industry-Based Job, or a Combination of Both. Students may also opt to use their final year of studies to gain work experience with a marketing agency or consulting firm.
As you might imagine, it is not easy to find the time to fit 14 courses into a busy schedule. To help students find the right schedule that works best for them, the University of Oregon has published a comprehensive course schedule on their website. This schedule will help guide you through the entire degree program and provide you with an idea of when to register for each course. You can access the course schedule by visiting the university’s online bookstore, buying the official marketing textbooks, or following the link provided above.
To learn more about the University of Oregon, please visit their website or read their news articles on marketing-related topics. You can also follow them on social media and learn about the latest news and events related to marketing and the University of Oregon.