If you are an online marketer who is looking for fresh ideas to help you grow your business, you have come to the right place. In this article, we will discuss the different ways you can market your university online to ensure you find the right audience, engage them, and convert them into paying customers for your business.
Create Unique Content That Will Appeal To Your Audience
When we think about marketing a university online, we often imagine that there is one answer to this question. However, this is far from true. What you need to do is figure out who your target audience is, what they value, and how you can provide them with unique content that will appeal to them.
An easy way to do this is to observe your existing customers, what they have come to expect from your business, and how you can provide them with better value. With this information, you can craft content that will convince them to buy from you instead of your competitors.
Find Your Niche
A niche is a “small market or segment” within the large market for a product (or service). When you find your niche, you limit your competition and target your efforts at a smaller audience.
For example, let’s say you’re a real estate professional and you notice that most of your clients are business owners and investors. You could target your content toward business owners and investors, or you could identify a specific niche within the group—such as business owners in San Francisco who are also investors or business owners in Manhattan seeking real estate advice. With this information, you can choose which content to create and which outlets to distribute it through.
Once you’ve established your niche, you can develop a clear message and approach, as well as a consistent voice and style throughout your content.
Measure The Effect Of Your Marketing Efforts
There is more than one way you can measure the success of your online marketing efforts, but finding the right set of metrics to use can be challenging. For example, if you decide to track the number of leads you produce, how can you actually measure the effect of your marketing efforts without actually having a control group?
The answer is quite simple—you can’t. If you want to measure the effect of your marketing efforts, you have to control for as many variables as possible, and that means you’ll need to do A/B testing on your site.
Doing A/B testing is quite easy. With A/B testing, you are essentially running two different versions of a webpage or an online campaign (e.g., versions A and B) and measuring which one generates the most interest, traffic, and/or sales. When you are choosing which version to run, you are choosing which elements to test (e.g., the headline, the body copy, the images, and so on). Depending on your chosen metric (e.g., traffic, leads, or sales), you will need to test for a different duration before you can determine which version is the most effective (for more information, see Google Analytics).
Distribute Your Content Through As Many Channels As Possible
If you are finding that one platform isn’t providing the results you’re looking for, try a different one. The more channels you use to distribute content, the greater your chances of drawing in a larger audience. You should not be restricted by platform if you want to find your audience, engage with them, and turn them into paying customers.
For example, if you’ve decided to focus on SEO in your content marketing strategy, you might decide to create and distribute blog posts to attract and engage with potential customers. If that’s the case, you should develop a strategy to engage with your audience across platforms, including social media.
The same goes for choosing the right platforms to reach your audience. If you want to attract and engage with tech-savvy individuals who are already looking for real estate advice online, you might want to choose an online platform designed for technical users, such as Squidoo. Alternatively, if you’re hoping to gain brand awareness among parents and professionals in your target market, you might want to consider creating content for popular parenting platforms, such as Huggies, which regularly publish content on a variety of topics, including childcare and family-related topics.
Choosing the right platforms to distribute your content through isn’t always easy, but once you’ve established a presence on a few high-quality sites, you’ll gain credibility, attract more customers, and grow your business.
To help you find the right channels for your content, we’ve compiled a list of some of the most popular platforms and blogs for real estate professionals. Check out this list of Top Real Estate Blogs if you’re looking for inspiration.
Use Relevant Media And Channels To Hit A Suitable Audience
In addition to creating content for traditional platforms like websites and blogs, you should consider creating videos to accompany your written content. Videos allow you to explain complicated concepts in a simple and straightforward manner.
For example, let’s say you’re an SEO company that specializes in real estate websites. You’ve decided to focus your efforts on mid- to high-tiered consumers, so you begin researching the demographics. You discover that a large segment of your audience is composed of women between the ages of 20 and 34 who earn more than $100,000 a year.
Based on this information, you create an SEO video to accompany your blog post on SEO for real estate agents. Within the video, you discuss the importance of SEO in attracting potential customers to your website while also simplifying complex concepts for viewers who may not be professional webmasters.
Creating videos to accompany your written content is quite easy. You can either record yourself speaking or use a tool, such as Slide Deck, to create a scripted video.
Videos allow you to explain complicated concepts in a simple and straightforward manner. In addition, customers love to see how products or services work in real life, so it’s likely your audience will appreciate a video. Furthermore, studies show people retain more information when it’s presented alongside visual content.
Build A Community On Your Blog
Blogs aren’t just about the content you put on them. They can also be used to create a community among your followers, similar to how a real estate agency or a company would use a brokerage’s blog to attract potential renters and buyers to their property.
If you’ve decided to create a blog as part of your content marketing strategy, you must establish it as a community. You can do this by regularly engaging with your audience and sharing valuable information.
To create a sense of community on your blog, you must do the following:
- Interact with your audience—respond to comments, engage with commenters, and share valuable information.
- Use your blog to grow your business—post regularly, keep up with the latest news, and use the platform to establish yourself as an expert in your field.
- Make money—you can use affiliate marketing to earn a commission when someone clicks a product or service link within your blog post. You can also use affiliate marketing to earn a commission when someone signs up for a service or product through your affiliate link (e.g., Amazon, Apple, or Google).
- Establish trust—people will only be inclined to purchase a product or service from an organization they know and trust. One way to establish trust is to be transparent about your affiliations (i.e., the company you work for or the organization you are an ambassador of).
- Be consistent—establishing and maintaining a presence on a blog is quite easy, but finding the time to post consistently can be difficult. Scheduling posts ahead of time will help you achieve consistency, even if you don’t have extensive time to craft a blog post each day.
Varying the type of content you put out on your blog will help you establish a base of regular readers interested in your subject matter. You can use a tool like Hootsuite to establish and engage with your audience, and using a tool like Schedule A Post can help you build a community by scheduling blog posts in advance.
Build Quality Backlinks
Having a high-quality, relevant backlink is crucial to every business’ SEO strategy. When a potential customer arrives at your site via a search engine, they should see something that suggests the content is worthwhile.
To get quality backlinks, you must ensure that you are linking to reputable resources that are relevant to your business. You can do this by following the steps listed below.